Verizon Wireless is catching flak for bragging about the success of a program it launched a year ago to monitor customer activities in detail, then package anonymized trend data about every URL, location, purchase, usage pattern and other...
If all you do is respond to complaints, that's all people will send you.@lebrun Tweet ThisStop & Ask: Would an ACTUAL person talk that way?@heyitsnoah Tweet ThisEveryone says they don't want to be marketed to.
If you’ve been watching the Olympics on NBC (rather than following the, let’s say, mixed reviews of the broadcaster’s coverage), it’s near impossible to miss the fact that on the opening weekend Team USA swimmer Ryan Lochte splashed into the...
In The Wall Street Journal, Information Age columnist Gordon Crovitz writes that contrary to legend, it wasn't the federal government, and the Internet had nothing to do with maintaining communications during a war.
'We're able to view just everything that they do,' Verizon Wireless exec has boasted. Privacy groups say initiative -- including linking databases showing whether customers own pets -- may violate wiretap law.
Domino's to drop 'Pizza' in global re-brandingBusiness StandardThe leader in pizza delivery, which is set to go for an image makeover in the US market beginning October, will take the new brand identity to all its major international markets, said...
Thousands of small merchants depend on Amazon.com to reach customers who otherwise wouldn't know they exist. But some complain that Amazon itself often spots their popular products and then starts undercutting their sales.
ForbesThe Death of SEO (Part 2): Generating Real ContentForbesI have been mulling over the firestorm of response I have received from 'The Death of SEO: The Rise of Social, PR, and Real Content' article that went up at noon on the 20th of July and...
Google Inc.'s YouTube is experiencing early success in selling ads for roughly 100 new video channels on the site.
This is going to be a huge profit center for Google.. and yet another disruptive force in mass media and its distribution. Google's ability to monetize the content through ad revenue will bring the kind of production values and content that will move some YouTube Channels from alternative media to direct competitor to network and cable television.
J.C. Penney plans to make further price cuts across much of its merchandise, as CEO Ron Johnson shifts tactics to win back shoppers confused by a strategy to rein in promotions.
COMMENT: The original strategy was predictably and tragically flawed, given JCPs market position, and the competitive dynamics of retail...and this aggressive EDLP-like "tweak" would seem to be inconsistent with the "brand boutique" and "store in store" master plan than Ron Johnson laid out in January. Hard not to be more confused about their strategic direction after this attempt to clarify things for consumers. There's room for critique on several fronts (ncluding match between desired position and target market vs. current position and customer base profile), but the core issue is simple enough: you don't fix the value equation by changing the price, and you cannot dictate value to consumers (especially in retail). Did Mr. Johnson's time at Apple obscure this fundamental notion?
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