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Why Romney's Orca killer app beached on Election Day

Why Romney's Orca killer app beached on Election Day | MiTN | Scoop.it
Project Orca was supposed to give the Romney campaign a technical advantage over Obama on election day. It got harpooned instead. Read this article by Dan Farber on CNET News.
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How Obama or Romney Should Have Answered the iPad Question

How Obama or Romney Should Have Answered the iPad Question | MiTN | Scoop.it
When CNN's Candy Crowley asked why iPad and iPhones can't be made in America, here is what one of the candidates -- either one -- should have said in response.
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Verizon catches flak for bragging about value of spying on customers

Verizon catches flak for bragging about value of spying on customers | MiTN | Scoop.it
Verizon Wireless is catching flak for bragging about the success of a program it launched a year ago to monitor customer activities in detail, then package anonymized trend data about every URL, location, purchase, usage pattern and other...
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AT&T bites into Apple strategy with its own mega retail store - CNET

AT&T bites into Apple strategy with its own mega retail store - CNET | MiTN | Scoop.it
AT&T bites into Apple strategy with its own mega retail storeCNETAT&T is adopting the Apple philosophy with a new mega retail store that focuses on the consumer and not just selling products.
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Retailers introduce indoor navigation in apps

Retailers introduce indoor navigation in apps | MiTN | Scoop.it
Big-box retailers are introducing indoor navigation tools in their apps to help customers locate items quickly.

 

The future here is absolutely huge, and can add value to the bricks-and-mortar experience

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What GrubHub's CEO Learned Using Freemium

What GrubHub's CEO Learned Using Freemium | MiTN | Scoop.it
GrubHub CEO Matt Maloney talks about the lessons learned using the freemium strategy and the importance of listening to your customers.
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The Rules of Social Media

The Rules of Social Media | MiTN | Scoop.it
If all you do is respond to complaints, that's all people will send you.@lebrun Tweet ThisStop & Ask: Would an ACTUAL person talk that way?@heyitsnoah Tweet ThisEveryone says they don't want to be marketed to.
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3 New Technologies to Make Shopping More Interactive

3 New Technologies to Make Shopping More Interactive | MiTN | Scoop.it
Experts weigh in on new technologies from virtual greeters, to mirrors that give fashion advice, and touch screens loaded with information.
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Amazon's New Secret Weapon: Lockers

Amazon's New Secret Weapon: Lockers | MiTN | Scoop.it
Amazon has installed metal lockers in grocery, convenience and drugstore outlets that can accept packages for customers for a later pickup.
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Dr. Dre finds Olympics marketing loophole, gives athletes headphones - Chatham Daily News

Dr. Dre finds Olympics marketing loophole, gives athletes headphones - Chatham Daily News | MiTN | Scoop.it
Dr. Dre finds Olympics marketing loophole, gives athletes headphonesChatham Daily NewsAmerican rapper Dr.
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How AT&T Integrated Olympic Results Into Its Ads So Darn Fast

How AT&T Integrated Olympic Results Into Its Ads So Darn Fast | MiTN | Scoop.it
If you’ve been watching the Olympics on NBC (rather than following the, let’s say, mixed reviews of the broadcaster’s coverage), it’s near impossible to miss the fact that on the opening weekend Team USA swimmer Ryan Lochte splashed into the...
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Omega Scores Olympic Victory Over Rolex

Omega Scores Olympic Victory Over Rolex | MiTN | Scoop.it
As official Olympics timekeeper, Swiss watchmaker Omega displaces Rolex at Wimbledon.for the duration of the London Games.

 

All sponsorships are NOT created equal!  Omega will realize more value than most...but only if the rest of their marketing mix delivers, too.

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Crovitz: Who Really Invented the Internet?

Crovitz: Who Really Invented the Internet? | MiTN | Scoop.it
In The Wall Street Journal, Information Age columnist Gordon Crovitz writes that contrary to legend, it wasn't the federal government, and the Internet had nothing to do with maintaining communications during a war.
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Apple’s iPhone 5 Is Pried Open and Its Profitable Secrets Start Bursting Out

Apple’s iPhone 5 Is Pried Open and Its Profitable Secrets Start Bursting Out | MiTN | Scoop.it
Is Apple curtailing the parts it buys from Samsung? Maybe.
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Leaks show iPad Mini prices could upend tablet market

Leaks show iPad Mini prices could upend tablet market | MiTN | Scoop.it
As Microsoft, Amazon, Google, and other vendors turn up the volume on their own tablet offerings, Apple is about to strike back with a low-priced alternative.
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Verizon draws fire for monitoring app usage, browsing habits

Verizon draws fire for monitoring app usage, browsing habits | MiTN | Scoop.it

'We're able to view just everything that they do,' Verizon Wireless exec has boasted. Privacy groups say initiative -- including linking databases showing whether customers own pets -- may violate wiretap law.

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Domino's to drop 'Pizza' in global re-branding - Business Standard

Domino's to drop 'Pizza' in global re-branding - Business Standard | MiTN | Scoop.it
Domino's to drop 'Pizza' in global re-brandingBusiness StandardThe leader in pizza delivery, which is set to go for an image makeover in the US market beginning October, will take the new brand identity to all its major international markets, said...
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When Freemium Fails

When Freemium Fails | MiTN | Scoop.it
A growing number of new businesses are following in the footsteps of successful companies such as Dropbox and Skype, by giving away their products and services free to build a customer base.
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The Penney Drops for Ron Johnson

The Penney Drops for Ron Johnson | MiTN | Scoop.it
The whirlwind of changes from the retailer's chief executive may have been too much, too soon.

 

"Too much, too soon?" More like "just plain wrong."

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Why Did Starbucks Choose Square?

Why Did Starbucks Choose Square? | MiTN | Scoop.it
When selecting a partner to power mobile payments in its stores, Starbucks could have approached Google, one of the most profitable companies in the world.
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Competing With Amazon on Amazon

Competing With Amazon on Amazon | MiTN | Scoop.it
Thousands of small merchants depend on Amazon.com to reach customers who otherwise wouldn't know they exist. But some complain that Amazon itself often spots their popular products and then starts undercutting their sales.
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Bruised Mobile Carriers Fight Back at Apple

Bruised Mobile Carriers Fight Back at Apple | MiTN | Scoop.it

The introduction of the iPhone has been a boon for Apple, but it hasn't been all good news for the mobile carriers that provide the airtime.

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The Death of SEO (Part 2): Generating Real Content - Forbes

The Death of SEO (Part 2): Generating Real Content - Forbes | MiTN | Scoop.it
ForbesThe Death of SEO (Part 2): Generating Real ContentForbesI have been mulling over the firestorm of response I have received from 'The Death of SEO: The Rise of Social, PR, and Real Content' article that went up at noon on the 20th of July and...
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Advertisers Give YouTube's Channels a Try

Advertisers Give YouTube's Channels a Try | MiTN | Scoop.it
Google Inc.'s YouTube is experiencing early success in selling ads for roughly 100 new video channels on the site.

 

This is going to be a huge profit center for Google.. and yet another disruptive force in mass media and its distribution.  Google's ability to monetize the content through ad revenue will bring the kind of production values and content that will move some YouTube Channels from alternative media to direct competitor to network and cable television.

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Penney Tweaks Price Strategy

Penney Tweaks Price Strategy | MiTN | Scoop.it
J.C. Penney plans to make further price cuts across much of its merchandise, as CEO Ron Johnson shifts tactics to win back shoppers confused by a strategy to rein in promotions.

 

COMMENT: The original strategy was predictably and tragically flawed, given JCPs market position, and the competitive dynamics of retail...and this aggressive EDLP-like "tweak" would seem to be inconsistent with the "brand boutique" and "store in store" master plan than Ron Johnson laid out in January.  Hard not to be more confused about their strategic direction after this attempt to clarify things for consumers.  There's room for critique on several fronts (ncluding match between desired position and target market vs. current position and customer base profile), but the core issue is simple enough: you don't fix the value equation by changing the price, and you cannot dictate value to consumers (especially in retail).  Did Mr. Johnson's time at Apple obscure this fundamental notion? 

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