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Content Curation Buyer's Guide

Content Curation Buyer's Guide | MISSION X SUPPORT | Scoop.it

Excerpt from article by Robert Rose and published on Content Marketing Institute:
"Content curation is a means by which we either supplement or promote our brand’s point of view to our specific audiences within the context of how the “world” is talking about that particular topic. We see it as a spectrum of activities that evolve from one point to the next:

- Simple aggregation and collection of content (with or without a distinct point of view)
- Active curation and promotion of a point of view using that collection as a source
- Aggregation and curation of user-generated content and social conversation around reported events or news in order to build an engaged community
- Active real-time coverage of events and “newsroom” coverage of events around trending topics

If you want to use curation but are not sure how it could fit into your content marketing strategy, consider these four business benefits.

1. "Taming the firehose of content"
Many content marketers still struggle with “feeding the beast” of content and look to content aggregation tools to help them filter — and provide topical relevance to — content they may want to deploy for any of the approaches mentioned above.

2. Faster, more agile content marketing
Beyond social listening tools, content curation and aggregation tools (especially those that also pull in conversations) can help a brand be “in tune” with what’s happening in real time.

3. Adding points of view and distinct experiences
Many content curation tools approach the curation idea from this perspective — where the content marketer has not only the capability to aggregate the content in a “portal” type of interface, but also to organize and add new content, and package it all in a way that may create an entirely new type of experience.

4. Empowering and engaging target audiences
Jeff Ernst, Vice President of Marketing at Forrester Research, has been quoted as saying, “Consumers don’t buy your product or service, they buy your approach to solving their problem.” This is certainly a core tenet of content marketing, and the idea of giving audiences both the incentive and the power to aggregate around a branded approach to a particular topic is an attractive one.

Evaluating content curation solutions
The content curation space has extraordinary diversity in differentiating technology. While some are, quite literally, just using basic web searches to aggregate content based on themes, other solutions have incredibly sophisticated semantic and indexing technologies that could ultimately provide true differentiating value to the business — or an acquiring company.

We recommend developing a more thorough evaluation of the benefits a curation and conversation management process should achieve for your business.
Here are some questions you may want to ask:
- What sources can the tool curate content from? RSS feeds? Twitter? LinkedIn? Facebook?
- How can the tool help me filter the best info?
- Can it curate content that’s created in-house across different channels?
[...and many others]..."

Read full, original and interesting article here:
http://contentmarketinginstitute.com/2013/11/content-curation-solutions/




Via Giuseppe Mauriello
ELISA TANGKEARUNG's insight:

Untukmu Temang-temang...:) f u my friends

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MURIEL LESELBAUM's curator insight, November 23, 2013 12:51 PM

La curation vue sous l'angle du marketing - pour nous aider à l'utiliser comme outil de travail collaboratif

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7eventh Time Down - Promises (Official Lyric Video) - YouTube

Official Lyric Video for “Promises” by 7eventh Time Down From their release “God is On The Move” out Aug. 21st, 2015 Pre-Order #GodIsOnTheMove & Get This tra...
ELISA TANGKEARUNG's insight:

UNDENIABLY...!

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The Warrior Is a Child by Twila Paris

The Warrior Is a Child by Twila Paris | MISSION X SUPPORT | Scoop.it
The Warrior Is a Child by Twila Paris - YouTube
ELISA TANGKEARUNG's insight:

Deep inside this armor...child of #HeavenlyFather

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The Perfect Father Daughter Song

The Perfect Father Daughter Song | MISSION X SUPPORT | Scoop.it
Caleb's Crossing - The Love Of A Father - The Perfect Father Daughter Song - YouTube
ELISA TANGKEARUNG's insight:

just LOVE YOU...#withallduerespect cause YOU LOVE US FIRST...!

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first love by utada hikaru with lyrics - YouTube

comments and ratings are highly appreciated whether it is bad or good... add me up in my fs account...cng_lorraine_21@yahoo.com..
ELISA TANGKEARUNG's insight:

"Restore to me the joy of your salvation; and uphold me with your free spirit."

"To the angel of the church of Ephesus write; These things said he that holds the seven stars in his right hand, who walks in the middle of the seven golden candlesticks; 2 I know your works, and your labor, and your patience, and how you can not bear them which are evil: and you have tried them which say they are apostles, and are not, and have found them liars:3 And have borne, and have patience, and for my name’s sake have labored, and have not fainted. "

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Collective Soul - Beautiful World - YouTube

1
ELISA TANGKEARUNG's insight:

after read "any comment"..2 word for that..BEAUTIFUL WORLD..

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Pieces (Official Lyric Video) // Brave New World // Amanda Cook - YouTube

This is the official lyric video from Bethel Music for "Pieces" off of Amanda Cook's upcoming solo album, "Brave New World." Pre-order the album and get 3 in...
ELISA TANGKEARUNG's insight:

It's not just a spark..It's not just a Flame..YOUR LOVE is LIGHT..

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Anybody Like You (Original song) BLUSH - YouTube

Video is shot @ Capone's Bistro Makati Philippines
ELISA TANGKEARUNG's insight:

Does anybody like YOU "OUT THERE"..?!..nothing...

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Brandon Heath - Now More than Ever - Lyrics - YouTube

Dig my hands into the earth Sometimes I need You so bad it hurts I want You now more than ever I've been living in a foreign land Confession of a broken man ...
ELISA TANGKEARUNG's insight:

More we see...more we want..

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Need you now ~ Plumb (Lyrics) [How many times] - YouTube

Plumb ~ Need you now (Lyrics) How many times - Need you now (Lyrics Plumb
ELISA TANGKEARUNG's insight:

That's why we can cry out with bold to YOUR LOVE..WE NEED YOU NOW...

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Rapture Ruckus - "Air That I Breathe" (Lyric Slide) - YouTube

http://itunes.apple.com/us/album/open-your-eyes/id458838976
ELISA TANGKEARUNG's insight:

YOU ARE THE AIR WE BREATHE..

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Should I buy likes and fans for my social media profiles?

Should I buy likes and fans for my social media profiles? | MISSION X SUPPORT | Scoop.it
Bonjour Cendrine, Do you offer guest blogging services in French? I am looking for writer to write and publish articles about social media on related websites to improve my website rankings (SEO).

Via Cendrine Marrouat - cendrinemarrouat.com
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Amy Williamson's curator insight, April 4, 2014 5:51 AM

Buying followers and like, is it ethical? A lot of people, myself included think not. It may help in the short term but in the long term it will be damaging.

Clare Wakeman's curator insight, April 4, 2014 6:12 AM

no you need to stand up for justice and get the whole world to now about all the wrong doings in the system

Nine0Media's curator insight, April 4, 2014 11:03 AM

#DIYSEO #SocialMediaTools

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Wonderful, Merciful Savior - Klaus and Kari Jobe - YouTube

Wonderful, merciful Savior Precious Redeemer and Friend Who would have thought that a lamb could Rescue the souls of men Oh, You rescue the souls of men Coun...
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Brooklyn Tabernacle Presents 'The Rescue': True Stories of How Wall Street Broker, Party Girl, Drug Addict Find Jesus Christ

Brooklyn Tabernacle Presents 'The Rescue':  True Stories of How Wall Street Broker, Party Girl, Drug Addict Find Jesus Christ | MISSION X SUPPORT | Scoop.it
The world-renowned ministry of The Brooklyn Tabernacle showcases the redeeming power of Jesus Christ through its new production "The Rescue."
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Music that I love!!

Music that I love!! | MISSION X SUPPORT | Scoop.it
Still (Very Touching) - GOD's Love. An animation about loyalty to Jesus.
ELISA TANGKEARUNG's insight:

Only with YOUR #holyspirit...

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just love...U :)

just love...U :) | MISSION X SUPPORT | Scoop.it
▶ Alive - Pocket Full of Rocks w/ lyrics - YouTube
ELISA TANGKEARUNG's insight:

“I have revealed you[a] to those whom you gave me out of the world. They were yours; you gave them to me and they have obeyed your word. 7 Now they know that everything you have given me comes from you. 8 For I gave them the words you gave me and they accepted them. They knew with certainty that I came from you, and they believed that you sent me. 9 I pray for them. I am not praying for the world, but for those you have given me,for they are yours."

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Great Is Your Love | Planetshakers - YouTube

This song will be featured on Planetshakers #Limitless Album RELEASE DATE - January 15, 2013. Follow Planetshakers across the web: http://www.planetshakers.c...
ELISA TANGKEARUNG's insight:

Let all PLANETS be SHAKEN with our praises to YOU...

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Love Outran Me (WorshipMob) - WorshipMob HD - Real. Live. Worship. - YouTube

WorshipMob’s debut album "Carry the Fire" NOW AVAILABLE! http://itunes.apple.com/artist/worshipmob/id965246791 Great time to support this movement for love &...
ELISA TANGKEARUNG's insight:

YOUR ‪#‎holyspirit‬ train us to be comfort with OUR UNKNOWN about future..cause IT make us UNDERSTANDING..the meaning of TRUST IN YOU!

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Freeze The Moment - Twelve24 + lyrics - YouTube

Freeze The Moment by Twelve24 with lyrics:) Taken from the new EP 'Better Words' which is available for download on iTunes now!
ELISA TANGKEARUNG's insight:

IN to my spirit..controling my mind..to train my this body...that's YOUR LOVE DO in #calvary...

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All of the words- kutless lyrics - YouTube

Another of my music video's, its kutless all of the words so enjoy and comment X
ELISA TANGKEARUNG's insight:

Only from YOUR LOVE ....

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Brandon Heath - The Light in Me - Lyrics - YouTube

My life before You I was a flame burning down I was burning out But You knew me better For You there was never a doubt Not since You gave me Your life Someth...
ELISA TANGKEARUNG's insight:

....

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BEAUTIFUL by Plumb (2013) - YouTube

Exclusive early single now available on iTunes: http://bit.ly/Plumbexsingles Brand new album 'NEED YOU NOW', out February 26, 2013. Filmed live in Nashville,...
ELISA TANGKEARUNG's insight:

YOU ARE so beatiful...

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RAPTURE RUCKUS - HOLD ON (LIVE) - YouTube

Rapture Ruckus performing their song Hold On off their upcoming album 'OPEN YOUR EYES' out Sept 27.
ELISA TANGKEARUNG's insight:

Hold On..Brothers and Sisters...

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