What is Strategy? Three simple rules to get you started | Miscellany | Scoop.it

What is business strategy?  Whether you are totally new to strategy or have been around it for years, there can be a lot of confusion and misconceptions about real business strategy.  Many make the mistake of equating business strategy with market strategy, focusing strategy efforts on “how to get and keep customers” while ignoring some of the foundational strategy prerequisites.  Others confuse business goals and planning with strategy itself.  

Via paulgreen