Sharon Ament, Director of Public Engagement at the Natural History Museum, London
Awareness of environmental issues in the UK has become almost universal, the second is that people are directly experiencing environmental changes for themselves
Our challenge is to deploy our expertise and collections in such a way that new ways of engaging are developed to have a greater resonance with our communities, enabling us to consider the environment through fresh eyes
What I am advocating is the application of our collective creativity, intelligence and savvy to create amazing, insightful experiences around the theme of the natural world and not worthy, dull regurgitations of the facts of climate change, or the very prosaic list of actions that visitors can take. Let’s use our creative talents to bring new sorts of approaches, to light fires, to inspire, to create wonder.