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Mindfulness & The Mindful Leader
Mindfulness is being present to oneself. Leading oneself is the Odyssey. Mindful Leadership is about: Being, Thinking, Doing & Not Doing.
Curated by ozziegontang
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Rescooped by ozziegontang from Just Story It Biz Storytelling
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Yes, You Can Learn to Sell -- moving people with biz storytelling

Yes, You Can Learn to Sell -- moving people with biz storytelling | Mindfulness & The Mindful Leader | Scoop.it
The skills of a great influencer are learned, not innate.

Via Karen Dietz
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ozziegontang's comment, February 21, 2013 2:18 PM
To alter a perception. An explanation masquerading as fact.
Karen Dietz's comment, February 21, 2013 5:01 PM
Fabulous comments Ozzie! The one about 'telling I can't sell' and being 'sold' on that made me smile :)
Ignacio Conejo Moreno's curator insight, February 22, 2013 4:25 AM

Debe ser cierto que hay personas "nacidas para vender", pero cualquiera puede ser un vendedor eficaz; nadie es "malo" de por sí en ningún area, todo se puede aprender, a lo mejor no se llega a ser un fuera de serie, pero la capacidad de aprendizaje siempre está ahí.

Rescooped by ozziegontang from Just Story It Biz Storytelling
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In Story Selling | Cut the Clutter and Tell a Great Story

In Story Selling | Cut the Clutter and Tell a Great Story | Mindfulness & The Mindful Leader | Scoop.it

"From annoying pop-up ads to often completely irrelevant video pre-rolls, the clutter is causing consumers’ “BS meters,” as digital rock star Gary Vaynerchuk has called them, to become more sensitive and accurate than ever before."

 

"So while the speed of technology is increasing, it’s interesting to note that one of the hottest trends in online marketing might just be the age-old art of story-telling."

 

"What does this mean? To cut through the clutter, businesses need to stop annoying, and start telling stories." - Lisa Ostrikoff


Via Ken Jondahl, Karen Dietz
ozziegontang's insight:

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Ken Jondahl's curator insight, February 14, 2013 5:46 AM

The article focuses mostly on the visual marketing via web/ads/etc and is dead on in the conclusions. However, think about your sales people.

 

Are they really prepared to go out and have conversations with customers which include great stories around your company, the people and how you help customers?

 

If not, the next time an annoying pop up ad hits you in the face. Think about how your customers feel when your sales person visits and goes on and on about the product features and benefits.

 

It is not about it, it is all about how it is used. In sales we need to get to the point and tell a great story around the product usage.

Karen Dietz's curator insight, February 14, 2013 7:04 PM

Ken Jondahl's review below says it all. Whenver I see a cluttered website I know people are lacking storytelling skills. Novice storytellers always add too much detail.


So if your website is too cluttered, it can't tell a great story. So polish your storytelling skills and upgrade your website. It's essential to gain business growth.


After the article makes this main point, the rest we already know. And yet they are good reminders for us. And I like the quotes.


Thanks for finding and sharing the article Ken!

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