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The first master of the art believed in ethos, pathos, and logos.
Via Karen Dietz
This is what I shared:
Enjoyed reading your article.
Wanted to share a quote from my mentor, Lee Thayer. In the opening chapter of his book “Communication!: A Radically new Approach to Life’s Most Perplexing Problem” he shared:-----
“…what “communicates” is the interpretation that someone makes of a happening, a situation, an image, or an utterance. A person may be listening to you. But what that person is hearing is not what you said, but her own interpretation of what you may (or may not) have said. All of the actual consequences of any communication encounter flow from the interpretations that people make of things. That may or may not be what was intended. But the power player in any communication situation is the “receiver,” not the “sender.”-----
“…Never mistake your interpretation for reality. Just know that you have to live with the consequences of how you, and others, interpret things. What “communicates’” is whatever a person pays attention to and however she interprets it. You do not control her interpretations, nor does she control yours. That’s how the process works. If you have a different conception of the process, you may want to consider this one. It has far fewer bumps in the road, fewer problems.”-----
The 9 or 10 books Lee’s written in the past 5 or 6 years contain the seminal ideas he’s been sharing on Communication, Leadership and high performance organizations for the past 45 years. And most people have never heard of him.