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Mind Your Marketing P's (and Q's)
General marketing issues for businesses
Curated by Namita Patel
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The A-to-Z Guide to Creating Marketable Web Pages

The A-to-Z Guide to Creating Marketable Web Pages | Mind Your Marketing P's (and Q's) | Scoop.it

When you create web pages, you target online visitors, search engines and the business. 

 

In this post, we’ll explore a strategy that helps you create web pages that kick butt. From the planning and research phase, to the content development to the tracking, testing and extras, this post has everything you need to get you thinking about web pages in a holistic way.


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The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes

The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes | Mind Your Marketing P's (and Q's) | Scoop.it

"There is internal and external SEO. Internal makes up about 15% of the process and it means to design your site so it follows the best practices proven to rank high on Google. External SEO used to mean to write articles, press releases, blogs, comments, and content with hypertext keyword “backlinks” to your site. Now it is changing fast to include social media strategies.

 

SEO has been traditionally divided into “white hat” or “black hat.” Black Hat is the obvious villainous practice of gaming the system by doing things to raise rankings that Google doesn’t want, and White Hat is just more subtle.

 

So, what does Google want?

 

So by definition even the word Search Engine Optimization (SEO) means to “game” the Google search engines (and others) to get your valuable content ranked higher than it would be if left alone to the forces of the Web.

 

Google decided to change their weighted emphasis from “backlinks” to social media likes, shares, tweets, reddits, and 1+ (Googles obvious favorite.) In the world of digital media the emphasis is on follows, comments, and views as well.

 

What does that mean? Now Google seems to believe that if you promote content with social media it is more indicative of relevant content and less likely to be faked".

 

Full Article: http://www.forbes.com/sites/kenkrogue/2012/07/20/the-death-of-seo-the-rise-of-social-pr-and-real-content/ ;


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Neil Ferree's comment, July 27, 2012 10:55 AM
I couldn't agree more that :: social shares is the new seo :: and having a social link wheel is becoming a critical web asset
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How To Get More Out of Triberr

How To Get More Out of Triberr | Mind Your Marketing P's (and Q's) | Scoop.it

Triberr’s Mantra

 

Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful.

 

And to bloggers, “successful” means three things:

Content distribution Content generation Engagement

1. Content Distribution

This is where Triberr began.

 

Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks.

 

Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes.

 

Read more: http://bit.ly/KM4q8b


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Social Annotations in Search: Now Your Social Network = Rankings

Social Annotations in Search: Now Your Social Network = Rankings | Mind Your Marketing P's (and Q's) | Scoop.it

From The Original Article: "For years, the best way to gain rankings in search results was to have:

 

1) Accessible pages featuring
2) Quality content
3) Targeting the right keywords
4) In a way that naturally earned external links

 

Now a huge social reach is a competitive advantage in SEO. If you're doing SEO today, I think it's no longer possible to ignore the growth of your social connections as a big part of your SEO strategy.

 

Honestly, I expect in 18 months, Twitter followers, Facebook connections, LinkedIn account size and engagement across these won't just be social metrics; they'll be KPIs for our SEO, too".

 

Full article Here: http://www.seomoz.org/blog/social-annotations-in-search-now-your-social-network-rankings

 

 


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Case Study: Should You Listen to the Customer? A Story Dilemma

Case Study: Should You Listen to the Customer? A Story Dilemma | Mind Your Marketing P's (and Q's) | Scoop.it
Editor's Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers.

 

Fiction Smiction -- I run across this scenario regularly in my story work. Particularly with companies with a strong aesthetic vision.

 

So the case study is very real. 

 

It's a great read. And a perfect example of using a storied case study (not all case studies are, BTW).

 

But to get back to the dilemma --

What would you do? How would you handle this? How would you leverage story to move beyond this impasse?

 

Can't wait to hear your responses :)

 

Read the full article here: http://blogs.hbr.org/cs/2012/06/case_study_should_you_listen_t.html?awid=5160472941370235642-3271 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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7 Steps to Find Your Content Marketing Sweet Spot

7 Steps to Find Your Content Marketing Sweet Spot | Mind Your Marketing P's (and Q's) | Scoop.it
You are ready to use content marketing to raise the profile of your company overall, but you need to identify content that can reach prospects outside of the buyers journey.

 

Identifying where to focus your Stage Zero content efforts can be an unnatural process for marketers accustomed to focusing on the buying process. Here is how to find an area of focus in seven steps.


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Six ways to create great content in just 15 minutes a day

Six ways to create great content in just 15 minutes a day | Mind Your Marketing P's (and Q's) | Scoop.it
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!

 

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.

 

Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!

 

Preparation

Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...

 

Read more: http://bit.ly/LEiFKi


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Content Strategy Generator Tool – V2 Update

Content Strategy Generator Tool – V2 Update | Mind Your Marketing P's (and Q's) | Scoop.it

This is an incredible tool if you're stuck for content ideas. Best of all, it's powerful, and free!

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25 Awesome Free Google Tools for Marketers

25 Awesome Free Google Tools for Marketers | Mind Your Marketing P's (and Q's) | Scoop.it

Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login.

 

Marketers in particular should take advantage of these tools to get more out of their search engine and social media marketing experience. The following are some of the top Google tools marketers should embrace from A to (almost) Z!

 

1. Google AdSense

Ever created a niche website for linking purposes, affiliate marketing, content development, or another reason that never panned out? If the website gets even a moderate amount of traffic, and you have no other use for it for the time being, why not earn a little income off of it using Google AdSense? By simply placing some ad code in the header, content, and sidebar of the website, you can earn some passive income. The amount you earn will depend on the topic of the website and the amount of visitors it receives.

 

Read more: http://bit.ly/LyxGvt


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Yahoo! Launches Axis: A More Visual, Social, and Portable Browser

Yahoo! Launches Axis: A More Visual, Social, and Portable Browser | Mind Your Marketing P's (and Q's) | Scoop.it

Yahoo!Launches Axis: A More Visual, Social, and Portable Browser... a great tool to discover on another way what you search. [note mg]

 

Yahoo!’s got a brand new search tool that will follow you from your desktop all the way home. Launched Wednesday night, Yahoo! Axis is socially connected, spatially redesigned, and has some unusual features that definitely make it worth a test drive. See a demo and screenshots here.

 

If you’ve got an iOS tablet or smartphone, you can download Axis as a stand-alone browser. (Sorry, Android users!) There’s also desktop plugin that works with HTML5-enabled browsers including Internet Explorer, Safari, Firefox, and Chrome.

 

Read more: http://ow.ly/beLFl


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Fill This Glass With Guinness, Get a QR Code

Fill This Glass With Guinness, Get a QR Code | Mind Your Marketing P's (and Q's) | Scoop.it
Fill this beer glass with Guinness and you can activate a QR code that tweets for your or checks you in to Foursquare.
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How To Get Tons of Links By Re-Igniting Great Content From Other Authors

How To Get Tons of Links By Re-Igniting Great Content From Other Authors | Mind Your Marketing P's (and Q's) | Scoop.it

Robin Good: A great presentation by Ross Hudgens on the value of looking at other great content and ideas and turn those to your advantage, without in any way stealing or taking unfair advantage of other's people work.

 

Recommended. 9/10

Full presentation: http://slideonline.com/presentation/94-link-building-by-imitation  ;


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Namita Patel's comment, May 26, 2012 10:41 AM
This is an awesome presentation! Thanks for the find.
http://www.thesearchmarketer.com
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The Beginner's Guide To SEO By SEOmoz With Updates 2012

The Beginner's Guide To SEO By SEOmoz With Updates 2012 | Mind Your Marketing P's (and Q's) | Scoop.it

From the original article: "SEO strategies have gone through incredible amounts of evolution over the last year. From algorithm updates like Penguin and Panda to new search engine restrictions on overoptimization and spammy links, optimization methods for getting the best rankings in search engines all across the web have advanced.

 

The recent power of social sharing has had a huge effect on search, and search engine company recommendations to get the best rankings in their search engines have changed as crawl tactics are getting smarter.

 

SEOs of all levels have had to re-learn strategies and best practices to make sure their website’s SEO is set up for winning results.

 

The newly updated Beginner’s Guide to SEO is bursting with new changes, but here are some top additions to keep an eye out for:

 

***Home-grown SEO is a trend that is catching on, but there’s a lot to learn to make sure your site’s SEO is up to par. Whether you’re considered using a consultant, firm, or learning SEO on your own, this new section is a must-read.

 

***Building for Users, Not Search Engines:

This awesome new section highlights three ways people look for information through search queries fitting into the categories of Do, Know, and Go. What are users looking for?

 

***The Last Chapter is packed full of new recommendations on metrics to track, analytics software to implement, metrics provided by search engines to use, and tips to applying the data you track towards real life solutions..."

 

Read the full article here: http://j.mp/LI7qUi

 

Full guide: http://www.seomoz.org/beginners-guide-to-seo

 


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How To Make Your Message Stick Infographic

How To Make Your Message Stick Infographic | Mind Your Marketing P's (and Q's) | Scoop.it
A great infographic about how to make your message stick. This is perfect for any budding social entrepreneurs trying to figure out how to convey their ideas to potential funders, partners, employees,...

 

LOVE this infographic! It's all about using storytelling and story elements to make your content stick. The infographic makes perfect sense, is easy to read and understand, and is right on!

 

Keep this one handy and refer to it often :)) I know I will be using it in my classes and workshops.


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25 Content Marketing Ideas To Get Unstuck From Writers Block

25 Content Marketing Ideas To Get Unstuck From Writers Block | Mind Your Marketing P's (and Q's) | Scoop.it
Content is the heart of communication of all mediums. Inspiration can be found within the most simple parts of your business and life.

 

Here are 25 ideas of inspiration.


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Developing Charisma - Increasing Your Influence in the Workplace

Developing Charisma - Increasing Your Influence in the Workplace | Mind Your Marketing P's (and Q's) | Scoop.it

Have you ever worked with a very charismatic leader?


If so, then it's likely that almost everyone in the organization liked, trusted, and admired this person.
People listened when she talked, colleagues supported her ideas, and talented people wanted to join her team. In short, everyone wanted to be around this person!

 

Charisma is something that many people believe you're born with. However, this isn't the case – you can become more charismatic, and we'll explore how you can develop charisma in this article

 

Defining Charisma

 

Charisma is a collection of traits and behaviors that make you appeal to other people. The word comes from the Greek word "charis," which means "grace" or "gift."

 

Read more: http://bit.ly/KJZ7WX


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Michel CEZON's curator insight, March 2, 2014 12:28 PM

Charisma is a collection of traits and behaviors that help you appeal to other people. Charismatic people are often successful, and people are naturally drawn to them. They retain the best talent in their teams, and people listen to their ideas.

Because charisma is a collection of behaviors, you can learn it. Work on developing empathy, self-confidence, and assertiveness. Be aware of what your body language is saying, and do your best to give people a genuine smile when you're around them.

Also, make sure that you use your charisma the right way: don't use it to influence someone to do something that is against his or her own best interests.

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14 Unique Types of Content Every Marketer Should Try

14 Unique Types of Content Every Marketer Should Try | Mind Your Marketing P's (and Q's) | Scoop.it

Well, we think it’s high time you shook up your content balance and experimented with some new types of content you’ve never tried before. Let’s be honest: your competitors probably haven't tried them, either, so you’ll really stand out. Read on for 14 types of under-used content we think more marketers should be implementing in their campaigns and on their websites.


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The Ultimate Guide to Marketing with Infographics | Unbounce

The Ultimate Guide to Marketing with Infographics | Unbounce | Mind Your Marketing P's (and Q's) | Scoop.it

Excerpted from original article:

"Infographics are awesome. Many marketers don’t know how to get the best out of infographics and reap the benefits available. The primary benefits being the generation of inbound links and making your posts incredibly sharable.

 

Here you’ll learn 12 ways to market an infographic:

 

***Building Your Own Infographic

This is the ideal method, but it’s not always possible (time, money, design talent), but if you can make them yourself, then it’s way better. Here are a bunch of tactics for how to do it right.

 

1. Create content that people actually want...

2. Infographic research...

3. Make sure it’s got data on it...

4. Infographic Design & Data Visualization...

5. Add an embed code to let others re-post it...

6. Making your Infographic go Viral...

7. Use your network...

 

 

***Using other people’s infographics:

People want backlinks – that’s why they create infographics in the first place. So this method of marketing serves two purposes; It gives you a content base to build a post from (awesome, quick and easy) and it gives some love back to the creator of the original work.

 

8. Finding Infographics...

9. Adding value...

10. What’s the proper etiquette for re-using others work?...

 

 

***Things You Should Do For all Infographics:

Regardless of whether you designed your own infographic or sourced one from elsewhere, there are certain things you should always do to ensure they get the attention they deserve. Here are some examples:

 

11. Add Pin It buttons...

12. Tweetables: Set up important and entertaining stats formatted as Tweets..."

 

 

This is just a summary. The full post includes many information, links, examples and key lessons.

Read full article here:

http://unbounce.com/content-marketing/ultimate-guide-to-marketing-with-infographics/

 


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10 Steps To Designing An Amazing [Storied] Infographic

10 Steps To Designing An Amazing [Storied] Infographic | Mind Your Marketing P's (and Q's) | Scoop.it
Information can be useful--and even beautiful--but only when it’s presented well. In an age of information overload, any guidance through the clutter comes as a welcome relief. That’s one reason for the recent popularity of information graphics.

 

Got data? Need it to tell a story? Then make sure you read this article about constructing a storied infographic. An infographic is one visual storytelling method.

 

Yes, there are graphics tips here for us non-graphics people like "Choosing a Format". But the majority of the article is about effective storytelling with data. Like tips on "Finding the Narrative" and "Identifying Problems" (essential to a good story) to locating the "Hero" or key message.

 

And I like how the author, Josh Smith, dicusses determining a visual approach.

 

In the end, having graphic design skills seems necessary to do this type of visual storytelling well. 

 

Yet I think that there are plenty of ways to use the tips in this article to take simple data in our work and turn it into visually inspiring pieces without being a graphic designer. 

 

So take these tips and play/experiment with the simple tools we do have available to us non-graphic biz folks: PowerPoint, MSPublisher, Excel, Keynote, Prezi, and the like.

 

Read the full article here: http://www.fastcodesign.com/1670019/10-steps-to-designing-an-amazing-infographic ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Successful Site Architecture for SEO

Successful Site Architecture for SEO | Mind Your Marketing P's (and Q's) | Scoop.it

For today’s blog post, I’m going to write about my favourite topic of all, site architecture for SEO. This write up is based on my recent presentation at SES London 2011, and rather than just posting the slide deck I thought it might be fun to write up a few of the slides with a commentary for each.


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10 New 2012 Social Media Stats = WOW! | Socialnomics

10 New 2012 Social Media Stats = WOW! | Socialnomics | Mind Your Marketing P's (and Q's) | Scoop.it
green exclamation point Some shocking statistics were released by Edison Research. These stats come from the best & brightest in the business (Jason Falls, Jay Baer, Tom Webster, Mark Schaefer). Some of top “wow” ...

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The Beginners Guide To Google+ | GPlusTuts

The Beginners Guide To Google+ | GPlusTuts | Mind Your Marketing P's (and Q's) | Scoop.it

Robin Good: If you have not yet dived into the Google+ universe, here is a curated set of welll-written guides and illustrated tutorials to learn all of the basics.

 

Good stuff.

 

Recommended. 8/10

 

Guide Index: http://gplustuts.com/beginners-guide/ ;

More useful stuff: http://gplustuts.com/  ;


Via Jaana Nyström, Robin Good
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Showcase Your Pinterest Boards Inside Your Facebook Page with WooBox

Showcase Your Pinterest Boards Inside Your Facebook Page with WooBox | Mind Your Marketing P's (and Q's) | Scoop.it

Robin Good: Woobox is a web app which allows you to integrate and display inside any Facebook Page you manage, your full Pinterest board set (or a part of it).

 

In addition you can get stats on page views, likes and visitors and you can choose to show all of your boards or just the pins from a specific one.

 

The service is free and can be activated in a matter of seconds.

 

I have already activated it on my Facebook page here: http://facebook.com/RobinGoodItalia ;

 

Check it out: http://woobox.com/pinterest ;


Via Robin Good
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Gaia's comment, June 13, 2012 4:34 PM
I have 2 account in Fcaebook...how can I add the APp on my personal page ? It goes always in the wrong page!
Robin Good's comment, June 14, 2012 3:39 AM
Gaia, Woobox works only on your FB Pages, NOT on your FB profile. That's the reason why you can't get it to do what you want. It doesn't do that. :-)
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The Power of Storytelling; What Marketers Can Learn From Casey Neistat and Google

The Power of Storytelling; What Marketers Can Learn From Casey Neistat and Google | Mind Your Marketing P's (and Q's) | Scoop.it

And, last Saturday morning, before I got up and on with my day, I watched his short film entitled ‘Guthrie Beach Raft’ and it got me thinking about the power of storytelling in marketing.

 

Yes, successful marketing is all about emotions -- not facts.

 

There are two videos to view here that make the author's point. The first video is OK -- for whatever reason it didn't really grab me.

 

But the second video about Google Chrome is a hit! That's because it tells a very engaging story about how someone uses Google's integrated suite of tools. It's brilliant.

 

Enjoy both of these -- and take these lessons to heart. When creating your content, decide which emotions you want to evoke in your audience and then craft your material to evoke those. 

 

As the author says, "Sometimes, facts and figures are great, but if you’re really looking to create loyalty and build a relationship with your audience then creating an emotional bond is the way forward."


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Google Becoming Irrelevant: Social Search to Own 70% of Searching by 2013 - Techvibes.com

Google Becoming Irrelevant: Social Search to Own 70% of Searching by 2013 - Techvibes.com | Mind Your Marketing P's (and Q's) | Scoop.it

From The Article: "Google’s search marketing services may be becoming irrelevant due to the rise of social search.

 

That’s in addition to a failure to recognize that Google+ cannot be the sole solution to social search with an always increasing number of web properties.

 

Info-Tech Research Group expects that Google, which held 90% of the search market in 2010, will only hold 30% in 2013, due to the rising impact of social search".

 

Read More: http://www.techvibes.com/blog/google-becoming-irrelevant-social-search-to-own-70-of-searching-by-2013-2012-05-25


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