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How Big Brands Aggregate and Curate Fans and Employees Voices with Social Media Hubs

How Big Brands Aggregate and Curate Fans and Employees Voices with Social Media Hubs | Mind Your Business! | Scoop.it
Social content curation and social content creation are often the core to many brands' social networking efforts. Curating and sharing useful content associates

Via Robin Good
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Prof. Hankell's curator insight, August 26, 2013 4:52 AM
Robin Good's insight:

 

 

A growing number of big brands have started to utilize social media tools to aggregate and curate the best and most relevant voices talking about their products and offers and to bring them together into one unique online social media hub.

 

From Cisco to Intel, IBM and DELL, the understanding that both the customer and employees are the true, trusted voices of a company, will gradually replace the artificious, paid for and detached advertising heritage is slowly, but steadily growing.

 

Lee Odden writes about it: "Growing social participation is motivating many companies to aggregate content produced and curated by the brand’s own employees.


This is a compelling opportunity to harvest the brand’s own collective wisdom. A single destination for curated social content fuels a brand publisher model that supports brand storytelling, content marketing, PR and even SEO objectives." 

 

In this article you can find 10 real-world examples of social media hubs from big brands. Go explore them and see what are the traits and characteristics that make them so valuable to these companies.

 

 

Resourceful. Good examples and resources. 8/10

 

Full article: http://www.toprankblog.com/2013/06/brand-social-media-hubs/ ;

Sally Katsuta's curator insight, September 24, 2013 1:57 AM

Its great topic and I learnt the importance of social hubs with lots of examples. I also agree that social hubs are essential and key to gain more funs. I also enjoy to seeing those sites with blogs, pictures. thanks

Robert M's curator insight, August 2, 2014 7:55 AM

Its amazing how important social media has become in today's business world.

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Ten Tips for Your Elevator Pitch

Ten Tips for Your Elevator Pitch | Mind Your Business! | Scoop.it
An elevator pitch is designed to get a person who knows nothing about you or your company interested in what you do in a 15-second speech. It got its name from the idea that you need to imagine how ...
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Why Most People Aren’t Satisfied with Work & What to Do about It — The Art of Work — Medium

Why Most People Aren't Satisfied with Work & What to Do about It - The Art of Work - Medium
Ever wondered what you’re supposed to do with your life? Turns out, that’s not such a unique feeling.
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The Rise of Men Who Don’t Work, and What They Do Instead

The Rise of Men Who Don’t Work, and What They Do Instead | Mind Your Business! | Scoop.it
Young men work less. Older men work more. Here’s what happens at every age.
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Ask These 24 Interview Questions to Find a Marketing Rock Star

Ask These 24 Interview Questions to Find a Marketing Rock Star | Mind Your Business! | Scoop.it
Hiring can be an expensive process, so make sure you do it right the first time around.
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Common Problems Faced by Businesswomen all Over the World

Common Problems Faced by Businesswomen all Over the World | Mind Your Business! | Scoop.it
Businesswomen face social pressures at work everyday. So what are the common issues faced by them, and what is the solution to the problem? Or is there one?
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10 Reasons You Didn’t Get the Job

10 Reasons You Didn’t Get the Job | Mind Your Business! | Scoop.it
Sometimes job hunting is all about you. Sometimes job hunting is all about them. Don't take every rejection personally. Here's why.
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The 10 Biggest Mistakes in Sales

The 10 Biggest Mistakes in Sales | Mind Your Business! | Scoop.it
In today's world, you need to think differently. If you're doing any of these things, it's time to stop.
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7 Greek Gods and Goddesses You Need To Avoid As Work Colleagues

7 Greek Gods and Goddesses You Need To Avoid As Work Colleagues | Mind Your Business! | Scoop.it

“The point of mythology or myth is to point to the horizon and to point back to ourselves: This is who we are; this is where we came from; and this is where we’re going.” – J. Michael Straczynski.

 

This connection between the Divine and us is probably most prominent in Greek mythology. After all, traditional stories of Greece present some of the most intriguing and relatable symbolism in all of ancient literature. And just like we humans, gods and goddesses of Greek mythology have their fair share of troublemakers among them too.

 

I’m not here to talk about the personal front as preferences vary from one person to another. In a professional life, however, there are certain rules and laws everyone needs to abide by. And as you need to be at your smartest as well as your productive best, it is better to avoid colleagues that carry the traits of the infamous Greek deities.

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Pop Stars and Craft Beer: Lessons in Branding and Trademarking

Pop Stars and Craft Beer: Lessons in Branding and Trademarking | Mind Your Business! | Scoop.it
Using trademarks to build and protect a brand is a great strategy for small businesses, but without the proper considerations, it can ultimately cause more harm than good.
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Business Lessons to Learn from Cartoon Characters

Business Lessons to Learn from Cartoon Characters | Mind Your Business! | Scoop.it

“Cartoons are created to amuse kids, and they have nothing useful for grownups” – is something that I get to hear quite often, but that does not stop me from still being in love with them. And I love cartoons not just because of their extremely efficient stress-busting quality. When I look closely and delve deeper beyond the usual plot, I find that every cartoon character has a deeper story to tell and a far-reaching lesson to teach me every time.

 

Nothing in this world is meaningless, and business lessons can be learnt from the strangest of places. So be prepared to see how some iconic cartoon characters can teach a thing or two about successful entrepreneurship. 

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The Iceberg That Sinks Organizational Change

The Iceberg That Sinks Organizational Change | Mind Your Business! | Scoop.it

Some aspects of organizational culture are visible on the surface, like the tip of an iceberg, while others are implicit and submerged within the organization. Because these ingrained assumptions are tacit and below the surface, they are not easy to see or deal with, although they affect everything the organization does.


Via Vicki Kossoff @ The Learning Factor
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Malcolm Gladwell on What Really Makes People Disruptive

Malcolm Gladwell on What Really Makes People Disruptive | Mind Your Business! | Scoop.it
The best-selling author says it's not tech, money, or brainpower. Successful disrupters all tend to have one huge precondition that's far more important.
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5 Reasons The Cover Letter Should Just Die Already

5 Reasons The Cover Letter Should Just Die Already | Mind Your Business! | Scoop.it
When people submit a resume to a potential employer, they usually include a cover letter, which is supposed to be a few paragraphs long and should make the case why one deserves the job. But, really, most cover letters are kind of a waste of time. Th...
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Why It's Time to Change Your Selling Tactics

Why It's Time to Change Your Selling Tactics | Mind Your Business! | Scoop.it
Buyers know a lot more about the market than they did ten years ago. It's time for sales pitches to reflect that.
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Best Business Jobs | Best Jobs | US News Careers

Best Business Jobs | Best Jobs | US News Careers | Mind Your Business! | Scoop.it
U.S. News's job rankings for the best business jobs this year, based on their hiring prospects, unemployment rates, average salaries, and job satisfaction. Jobs include market research analyst, marketing manager, and accountant.
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7 Ways Aging Boomers Can Show Bosses They've Still Got It

7 Ways Aging Boomers Can Show Bosses They've Still Got It | Mind Your Business! | Scoop.it
Intergenerational workplace expert Phyllis Weiss Haserot says employees over 50 need to do these things to prove they've got enough stamina.
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The Early Morning Habits to Become a Successful Entrepreneur

The Early Morning Habits to Become a Successful Entrepreneur | Mind Your Business! | Scoop.it

I understand that insurmountable workload often makes it difficult to wake up early and maintain a fixed routine, but an entrepreneur must start his or her day in a way that helps him make the most of the remaining time awake. So exactly what should be the winning, early-morning habits for becoming a successful entrepreneur?

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Cambria Systems Inc., The Industrial Automation Specialists

Cambria Systems Inc. are industrial automation specialists that provide tailored electrical engineering, control systems development, and panel fabrication.
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Hard-Charging Uber Tries Olive Branch

Hard-Charging Uber Tries Olive Branch | Mind Your Business! | Scoop.it
The striking reversal in tone comes at a crucial time for Uber, which once somewhat prided itself on its antagonistic attitude.
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Why Courage Is More Important Than Creativity

Why Courage Is More Important Than Creativity | Mind Your Business! | Scoop.it
There is no way around this fact: innovation entails tough sacrifices in often drastic circumstances. It's harder to stop doing old things than it is to start doing new things.
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