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How Big Brands Aggregate and Curate Fans and Employees Voices with Social Media Hubs

How Big Brands Aggregate and Curate Fans and Employees Voices with Social Media Hubs | Mind Your Business! | Scoop.it
Social content curation and social content creation are often the core to many brands' social networking efforts. Curating and sharing useful content associates

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Prof. Hankell's curator insight, August 26, 2013 1:52 AM
Robin Good's insight:

 

 

A growing number of big brands have started to utilize social media tools to aggregate and curate the best and most relevant voices talking about their products and offers and to bring them together into one unique online social media hub.

 

From Cisco to Intel, IBM and DELL, the understanding that both the customer and employees are the true, trusted voices of a company, will gradually replace the artificious, paid for and detached advertising heritage is slowly, but steadily growing.

 

Lee Odden writes about it: "Growing social participation is motivating many companies to aggregate content produced and curated by the brand’s own employees.


This is a compelling opportunity to harvest the brand’s own collective wisdom. A single destination for curated social content fuels a brand publisher model that supports brand storytelling, content marketing, PR and even SEO objectives." 

 

In this article you can find 10 real-world examples of social media hubs from big brands. Go explore them and see what are the traits and characteristics that make them so valuable to these companies.

 

 

Resourceful. Good examples and resources. 8/10

 

Full article: http://www.toprankblog.com/2013/06/brand-social-media-hubs/ ;

Sally Katsuta's curator insight, September 23, 2013 10:57 PM

Its great topic and I learnt the importance of social hubs with lots of examples. I also agree that social hubs are essential and key to gain more funs. I also enjoy to seeing those sites with blogs, pictures. thanks

Robert M's curator insight, August 2, 4:55 AM

Its amazing how important social media has become in today's business world.

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Why organizations should build a culture of listening

Why organizations should build a culture of listening | Mind Your Business! | Scoop.it
The need to be heard is a basic human need. Listening is about acknowledging this need – it doesn’t mean agreeing to or endorsing the speaker’s views. Listening is one of the most important qualities
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What is corporate inversion? 10 things to know - Newsday

What is corporate inversion? 10 things to know - Newsday | Mind Your Business! | Scoop.it
Burger King plans to become the latest U.S. company to shift its legal address out

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12 Tips To Stand Out and Find A Job Using LinkedIn - Social-Hire

12 Tips To Stand Out and Find A Job Using LinkedIn - Social-Hire | Mind Your Business! | Scoop.it

 

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Is the Past Eating Your Career Alive?

Is the Past Eating Your Career Alive? | Mind Your Business! | Scoop.it
You are {this close} to your greatest achievement, but you might as well be 800 miles away. If this sounds familiar, then the past may be eating your career alive.For many people, the past is such an

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Good Ways to Deal With Bad Bosses

Good Ways to Deal With Bad Bosses | Mind Your Business! | Scoop.it
Your future advancement depends on your ability to manage the crazies above you.
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You'll Never Guess Which Store Is the Most Powerful in the U.S.

You'll Never Guess Which Store Is the Most Powerful in the U.S. | Mind Your Business! | Scoop.it
The off-price chain has built a fantastically loyal following. How?
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Inc.@35

Inc Magazine's guide to Inc.@35.

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Using Fear & Greed in Small Business Marketing

Using Fear & Greed in Small Business Marketing | Mind Your Business! | Scoop.it
There is no shortage of advice on how to do small business marketing especially when it comes to getting your prospect's or customer's attention. If you study copywriting either for marketing on the
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Can Skipping a Meeting Make You a Better Leader?

Can Skipping a Meeting Make You a Better Leader? | Mind Your Business! | Scoop.it
It’s not easy being a great leader. One of the marks of good leadership is the ability to look at problems in new ways, find creative solutions, and think outside-of-the-box in order to inspire
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10 things that we hate about bad ‘leaders’

10 things that we hate about bad ‘leaders’ | Mind Your Business! | Scoop.it
I write ‘leaders’ in inverted comments because the characteristics we hate about bad leaders mean that by definition, they are not a true leader.Have you ever found that you look to the person in
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One Simple Way to Reduce Employee Turnover

Want your employees to stick around? Try creating a culture of good.

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Career Rocket Fuel: Whether You're A Millennial Or Eyeing Retirement, Here's What You Really Need To Get Right About Work

Career Rocket Fuel: Whether You're A Millennial Or Eyeing Retirement, Here's What You Really Need To Get Right About Work | Mind Your Business! | Scoop.it
Ogilvy One's Brian Fetherstonhaugh spends a lot of time thinking and talking about careers. Here, he offers a detailed plan for each stage of work...

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Content Marketing Is 88 Percent Less Effective Than Public Relations

Content Marketing Is 88 Percent Less Effective Than Public Relations | Mind Your Business! | Scoop.it
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The Rules: How to Be an Ideal Job Candidate and Impress Your Recruiters - Job.com

The Rules: How to Be an Ideal Job Candidate and Impress Your Recruiters - Job.com | Mind Your Business! | Scoop.it
As seasoned legal recruiters, we know the interview and job search process can be a long and laborious one. The effort of visiting multiple potential employers, answering the same questions multiple times all while keeping a smile on your face can be tough.Summer is almost over and the busy season

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How to Spot a Bad Boss Before you start a new job

How to Spot a Bad Boss Before you start a new job | Mind Your Business! | Scoop.it
If you’ve been in the workforce long enough, you know the feeling of having a bad boss. You stay up late, refusing to surrender to sleep because it means going to work the next day. You wake up
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One Simple Rule to Create Customers for Life

Yes, there are thousands of things you could do. Here's the one thing you must do.
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Relying on online listings, young Americans struggle to find jobs

Relying on online listings, young Americans struggle to find jobs | Mind Your Business! | Scoop.it
Dealing with higher unemployment rates, young Americans find job search can take months at a time
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Wall Street Analysts Predict The Slow Demise Of Walmart And Target

Wall Street Analysts Predict The Slow Demise Of Walmart And Target | Mind Your Business! | Scoop.it
The end of the big-box store era may soon be upon us.

That’s the message of a research note published by Goldman Sachs analysts on Tuesday cutting their investment rating on shares of Walmart. Shoppers are increasingly turning to the web or...
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12 Dozen Places To Educate Yourself Online For Free

12 Dozen Places To Educate Yourself Online For Free | Mind Your Business! | Scoop.it
All education is self-education.  Period.  It doesn’t matter if you’re sitting in a college classroom or a coffee shop.  We… (All education is self-education.  Period...

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Linda Alexander's curator insight, July 25, 6:24 AM

An incredible list organized by subject matter....

Jeroen Boon's curator insight, August 4, 5:39 AM
"I hear and I forget. I see and I remember. I do and I understand." Confucius
Katelm's curator insight, August 16, 4:03 AM

Liste de site pour trouver des formations gratuites (en anglais).

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20 Stunning Inbound Marketing Statistics - Business 2 Community

20 Stunning Inbound Marketing Statistics - Business 2 Community | Mind Your Business! | Scoop.it
There are lots of statistics to prove the effectiveness of inbound marketing. To develop this list I started with over 150 statistics, and boiled them down to these 20. I am particularly intrigued by statistics that demonstrate how ...
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These 7 Motivational Navy SEAL Sayings Will Kick Your Butt Into Gear

Asleep at your desk? Read this and get going.
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How to Conquer the Tipping Point in Employee Engagement [INFOGRAPHIC]

How to Conquer the Tipping Point in Employee Engagement [INFOGRAPHIC] | Mind Your Business! | Scoop.it
Employee engagement is tough to conquer. How do you get over the tipping point? Weekdone have the answers. Takeaways: There are 3 types of employee - engag
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Five Lies That Could Be Ruining Your Career (and your Life)

Five Lies That Could Be Ruining Your Career (and your Life) | Mind Your Business! | Scoop.it
We humans are really great at telling ourselves stories. That voice we hear in our head recites some pretty interesting narratives so often and so frequently that we really start believing them after
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6 Ways to Save Your Life -- and Your Company

6 Ways to Save Your Life -- and Your Company | Mind Your Business! | Scoop.it
Νοῦς ὑγιὴς ἐν σώµατι ὑγιεῖ. - Thales of MiletusYour employer is putting you in harm's way.In fact, you can't smoke cigarettes fast enough to match the damage that today's workplace is doing to you.
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Why You Hate Work

Why You Hate Work | Mind Your Business! | Scoop.it
Excessive demands are leading to burnout everywhere.
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