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Big Brands Start To Engage Customers For Hours At A Time via Curated Music Playlists

Big Brands Start To Engage Customers For Hours At A Time via Curated Music Playlists | Mind Your Business! | Scoop.it

Via Robin Good
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Robin Good's curator insight, August 22, 2013 3:57 PM



While they may cost a few thousand dollars if commisioned through an agency, curated music playlist appear to be an emerging approach for big brands to develop a closer relationship with their fans.


From Nissan, to Juicy Fruit, Telus and Mr. Clean, there are already several large brands who have been investing in compiling dedicated music playlists to engage and stay in contact with their customers and potential ones for hours at a time. 


Songza (available only in the US and Canada) is one of the pioneering music distribution platforms monetizing this approach.


My comment: DJs and music experts may have yet to witness the opportunity to become fully part of the communication and marketing process of big brands by curating all of their marketing-related music needs.


Check out this article to learn more about it: http://www.6smarketing.com/blog/songza/ 






Richard Stadler's curator insight, August 23, 2013 3:51 AM

Another innovative way to reach your market...

Johel Mercado's comment, August 27, 2013 9:18 PM
prueba
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9 Powerful Ways To Deal With A Problem Employee – LaRae Quy – Medium

9 Powerful Ways To Deal With A Problem Employee – LaRae Quy – Medium | Mind Your Business! | Scoop.it
The problem employee shows up in every aspect of life because they don’t leave their idiosyncrasies at work. They take them with them wherever they go. I had to learn how to deal with people with…
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End of the checkout line: the looming crisis for American cashiers

End of the checkout line: the looming crisis for American cashiers | Mind Your Business! | Scoop.it
Donald Trump is fixated on a vision of masculine, blue-collar employment. But the retail sector has long had a far greater impact on American employment – and checkout-line technology is putting it at risk
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One corner of retail not suffering: Wireless phone stores

One corner of retail not suffering: Wireless phone stores | Mind Your Business! | Scoop.it
Retailers have closed thousands of stores this year and are expected to close thousands more. In Lincoln, chains that have closed or are planning to close some or all stores
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What I Hear When You Tell Me Your Company Doesn’t Do Meetings

What I Hear When You Tell Me Your Company Doesn’t Do Meetings | Mind Your Business! | Scoop.it
You want me to hear that you’re modern and amazing. You want me to hear that you respect the maker schedule. That you aren’t afraid to break ranks with corporate dogma. That nobody else will admit…
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The dangers of using bad language at work

The dangers of using bad language at work | Mind Your Business! | Scoop.it
Anthony Scaramucci misunderstood corporate America’s ‘hierarchy of swearing.’
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This simple workplace habit can hurt your image as a leader

This simple workplace habit can hurt your image as a leader | Mind Your Business! | Scoop.it
Leadership development expert Jeff Black explains why rushing through your work day actually reflects negatively on your productivity.
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Here’s why you didn’t land the job after acing those interviews

Here’s why you didn’t land the job after acing those interviews | Mind Your Business! | Scoop.it
When 26-year-old Alyssa Jeffers interviewed for a full-time community manager role at a marketing agency in January, she met with three senior-level employees as well as human resources. Everything…
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Extreme Commuting

Extreme Commuting | Mind Your Business! | Scoop.it
The number of people who commute two hours or more to work is expected to grow, especially now that it is easier to work occasionally from home.
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Every Leader Should Have These Attributes

Every Leader Should Have These Attributes | Mind Your Business! | Scoop.it
Only 21% of employees in the U.S. agree that “their performance is managed in a way that motivates them to do outstanding work,” according to a Gallup poll. That means 79% of people in the workpl…
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How the Growth of E-Commerce Is Shifting Retail Jobs

How the Growth of E-Commerce Is Shifting Retail Jobs | Mind Your Business! | Scoop.it
Although online shopping companies have created hundreds of thousands of jobs, they have not directly made up for the losses at traditional retailers, and the new jobs tend to be concentrated in a small number of large cities.
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Here's 1 Leadership Trait that Only the Smartest Bosses Will Understand

This is raising the leadership bar high -- very high.
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In Towns Already Hit by Steel Mill Closings, a New Casualty: Retail Jobs

In Towns Already Hit by Steel Mill Closings, a New Casualty: Retail Jobs | Mind Your Business! | Scoop.it
Thousands of workers face unemployment as retailers struggle to adapt to online shopping. But even as e-commerce grows, it isn’t absorbing these workers.
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Young Managers Are More Well-Rounded Than Their Older Counterparts

Young Managers Are More Well-Rounded Than Their Older Counterparts | Mind Your Business! | Scoop.it
Managers under 30 are best at balancing employee engagement and results, research shows.
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Let’s hear it for the four-hour working day

Let’s hear it for the four-hour working day | Mind Your Business! | Scoop.it
Are you working your brain too hard? Take it easy – like Charles Darwin, Alice Munro or Thomas Jefferson
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How The Rise Of Amazon Has Destroyed Retail Chains, In One Chart

How The Rise Of Amazon Has Destroyed Retail Chains, In One Chart | Mind Your Business! | Scoop.it
The implosion of the retail economy is a "silent crisis" sending shockwaves through the US economy. The culprit? Amazon.
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Rescooped by Mike Milazzo from Public Relations & Social Marketing Insight
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Networking on LinkedIn: All Work and No Play?

Networking on LinkedIn: All Work and No Play? | Mind Your Business! | Scoop.it

We all know that the LinkedIn was designed for business, but is personal networking on LinkedIn a possibility as well?

 

Have you ever tried maintaining personal relationships — connecting with friends and relatives — on LinkedIn?

 

There is no denying that LinkedIn is an excellent tool when it comes to building business networks and implementing social selling strategies. However, it’s also interesting to look at how well it works as a tool for establishing and nurturing personal relationships....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 4, 3:00 AM

Melonie Dodaro shares what makes networking on LinkedIn different from other social networks and where and how to build relationships that will help you grow your business.

peafowlheartbeat's comment, August 4, 5:33 AM
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The true cost of using the wrong tools at work

The true cost of using the wrong tools at work | Mind Your Business! | Scoop.it
If you and your team are using different tools for documents, spreadsheets, planning, chat, and email, you're doing it wrong. Using Quip instead will save you money, but also cut down on meetings, email, and project completion time — and we have numbers to prove it.
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Walmart confirms it’s canceling every single SNES Classic preorder

Walmart confirms it’s canceling every single SNES Classic preorder | Mind Your Business! | Scoop.it
Walmart confirmed today that it will in fact be canceling all of those SNES Classic preorders it accidentally accepted last week when the product page was mistakenly put live. The compan
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Rescooped by Mike Milazzo from Soup for thought
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Former Recruiters Reveal The Industry’s Dark Secrets That Cost You Job Offers

Former Recruiters Reveal The Industry’s Dark Secrets That Cost You Job Offers | Mind Your Business! | Scoop.it
Recruiters are often asked to do the impossible, which sometimes makes them resort to unsavory—or downright discriminatory—practices.

Via malek
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malek's curator insight, July 20, 9:52 AM

some of the less-savory realities inside the industry—and what candidates can do to protect themselves.

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Can the Mall of America survive the retail apocalypse?

Can the Mall of America survive the retail apocalypse? | Mind Your Business! | Scoop.it
While malls across the country are struggling to survive, the Mall of America is celebrating its 25th year – and it doesn’t show signs of slowing down
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20 Little Known Customer Service Principles to Live By

20 Little Known Customer Service Principles to Live By | Mind Your Business! | Scoop.it
Today’s customer is very different from customers from 10 or even 5 years ago. With the development of social networking, today’s customers can afford to be extra picky and discerning in their ch…
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Everything You Think You Know About Company Culture & Employee Performance Is (Apparently) Wrong

Everything You Think You Know About Company Culture & Employee Performance Is (Apparently) Wrong | Mind Your Business! | Scoop.it
Back in the day, culture was something you became exposed to when you traveled to a foreign country. And employee performance was as easy to manage as uttering the words, “work harder or you’re fired…
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Jobs for life are a thing of the past. Bring on lifelong learning

Jobs for life are a thing of the past. Bring on lifelong learning | Mind Your Business! | Scoop.it
A job for life is a thing of the past, for people of all ages – robots could replace you, or your whole industry could move overseas. The recent crises in the steel industries of Teesside and Port Talbot proved just how frightening this can be, not just for individual families, but entire regions.
Snobbery is outdated – universities have to train students for jobs
Maddalaine Ansell
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We aspire to be a knowledge economy working at the top of the production chain. The government has lifted student number caps to create more university places. For those who prefer a work-based route to higher skills, there are new degree apprenticeships.

This is great. It’s essential that young people get the best possible preparation for adult life and the opportunity to embark on interesting and satisfying careers. But the number of 18-year-olds in the UK population is falling, and the Office for National Statistics predicts that more than a third of the UK workforce will be over 50 by 2020, so we also need to consider those already in the workplace.

Via Edumorfosis
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Work-Life Balance? That’s Only Two-Thirds Of The Equation

Work-Life Balance? That’s Only Two-Thirds Of The Equation | Mind Your Business! | Scoop.it
There have been plenty of articles discussing the all-too modern dilemma of work-life balance. This article is particularly geared towards small and medium sized business principals and entrepreneurs…
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