Crowdsourcing is popular but it causes problems – too many ideas, not enough solutions being one of them. How do you do crowdsourcing properly?
[...] There is no intelligent crowd per se. Different problems and needs call for different crowds. Rather than trying to engage as many people as possible, intelligent crowdsourcing includes a phase where people with need-relevant expertise are identified.
Some companies have developed social or technological methods to do so. The social approach tries to tap into existing communities or networks (suppliers, university partners or existing networks of scientists, or users of products). Some companies use netnography to identify relevant crowds. This approach works best for lead-user identification and approaches that want to integrate innovation and consumer research. [...]