How are SMBs using social media today -- and where at they going tomorrow? A scientifically valid survey.
[...] An amazing result of this study is the a cross tab analysis shows those who are aiming to build a large but unengaged base are most likely to feel that social media is helpful. In fact more than half said “very helpful.” Those SMBs focused one engagement are inclined to believe social media has been “somewhat helpful.” Forty percent of SMBs in the B2C category, which is the segment most focused on building a large but unengaged following, are most likely to find social media very helpful. [...]