The risks, the rules, and bringing your business up to code.
[...] The best of these systems even come with their own archiving tools already built-in. They also integrate collaboration features so big teams can work together on campaigns so that messages remain timely and relevant. The result is a happy medium: The intimacy and immediacy that give social media its mojo live side by side with the archiving and approval features that compliance officers demand.
In the fast-evolving world of enterprise social media, that's a solution even Goldman can bank on. The alternative — banning social communications altogether and hoping for the best — is hardly an alternative any longer. "Restricting communication, access to information and people networks is something I doubt you would champion as a sound business practice for the 21st century," Langford says. "You can resist, but your competitors and customers are moving ahead."