Mind-bending Experience Design
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Mind-bending Experience Design
Exceptional customer experiences that are immersive, controversial, creative, mind-bending
Curated by Margaret Doyle
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Why Hollywood Needs Experience Designers – Part II

Why Hollywood Needs Experience Designers – Part II | Mind-bending Experience Design | Scoop.it
In our last episode, I talked about how transmedia storytelling projects and technologies (such as second screen apps) seem to be getting traction in Hollywood, and the need for Experience Designers to effectively build the stuff that actually goes...
Margaret Doyle's insight:

The world needs Experience Designers. Full stop. 

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Storytelling's 'Now'

Storytelling's 'Now' | Mind-bending Experience Design | Scoop.it
Ralph Gardner Jr. looks into a new juried section of the Tribeca Film Festival called Storyscapes.

Via BirgitSchneidmueller, Hans Heesterbeek
Margaret Doyle's insight:

Collaborative story is what people do naturally; technology is just enabling it to create storyscapes everyone can participate in online. Convergence of oral storytelling, digital storytelling through a documentary lens is our new campfire. via @hansheesterbeck

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Be on your best behavior! Behavioral expert Kare Anderson on how to design idyllic experiences - Brian Solis

Be on your best behavior! Behavioral expert Kare Anderson on how to design idyllic experiences - Brian Solis | Mind-bending Experience Design | Scoop.it
Margaret Doyle's insight:

Important to keep this in mind and not just focus on the technology aspect of user experience. 

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Understanding User Experience vs. User Interface

Understanding User Experience vs. User Interface | Mind-bending Experience Design | Scoop.it

Via Marisa Chiulli
Margaret Doyle's insight:

Great read for anyone in the digital space creating experiences. 

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Marisa Chiulli's curator insight, February 4, 2013 1:20 PM

I’ve had many discussions this year with web designers and developers concerning user interface (UI) and user experience (UX)  and what the differences are. For ecommerce merchants, it’s important to know the difference if you are planning any type of redesign of your online store.

 

One of the most critical components of your online store is the user experience. Regardless of how elegant your website looks, if you fail to deliver the type of user experience your buyers are looking for, they will leave your site and shop elsewhere. Because there are so many well-designed stores today, shoppers demand that type of experience from all sites.

 

This article explores the difference between UI and UX and why you need to the right resources on your team when you redesign your website.


Defining a User Experience

 

Here are some of the elements that impact the user experience of your online store.

 

 

  • Visual appeal. Colors, branding, imagery, layout.
  • Search and navigation. Ability to find what you are looking for quickly.
  • Site map. How the site is categorized and grouped.
  • Content. Quality and quantity of text, images, videos that are associated with products and product categories.
  • Ease of use. Can users easily navigate across the site, in and out of the cart,  create shopping lists, find shipping costs?
  • Availability of help. Online chat, email help, self service accounts.
  • Performance. Is the site fast?

 

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#UX Journal - Vol.2 September 2012

#UX Journal - Vol.2 September 2012 | Mind-bending Experience Design | Scoop.it

The Difference Between Information Architecture and UX Design, Introduction to Design Thinking, 

7 Core Ideas About Personas And The User Experience, etc...


Via Mario K. Sakata, yannick grenzinger
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Rescooped by Margaret Doyle from Just Story It! Biz Storytelling
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How To Tell A Story -- Story Wars 10 Simple Strategies

This is a Change This PDF that you can view here:

http://changethis.com/manifesto/98.01.StoryWars/pdf/98.01.StoryWars.pdf ;

 

I'm curating this because I like it and I don't like it -- and it is worth taking a look at the assumptions going on in this piece so we can get really smart.

 

This piece was put together by Jonathan Sachs, author of Winning The Story Wars. Sachs comes from the world of marketing and branding and this is reflected in his point of view.

 

Let's get what I don't like out of the way so I can chat about what I do like. Here is what puts my teeth on edge:


1. Sachs states that "we live in a world that has lost its connection to traditional myths and we are now trying to find new ones..." Welllllllll, if your slice of reality is the Hollywood, advertising, and branding world it is easy to get sucked into this notion. But we know from Jung, other psychologists, Folklorists, Anthroplogists, and neuroscience how this is not true. There is great irony in this "myth" that Sachs is perpetuating.


2. We are engaged in a war. Hmmmmm. Well, for millenium people have wanted to gain the attention of other people -- so nothing new there. Is this a war?  Could be. But if we are wanting to employ the power of storytelling to find solutions and create change as Sachs advocates, then war does not speak to the greater good but instead speaks to winners and losers where ongoing resentment is inherently built in. That sounds like the perpetuation of war -- same old same old. 

 

3. Sach's relationship to storytelling is still at the transactional level -- I'll tell you a story and you'll do what I want. While what he really wants it seems is storytelling at the transformational level. That requires a different mind-set and different story skills -- deep listening, engagement, story sharing, etc. And he completely ignores the relational level of storytelling.


4. Reliance on the Hero's Journey as the only story archetype to follow. Well, that's a narrow slice of reality and one geared towards youth. Yet other story archetypes are desperately needed: King/Queen, Trickster, Magician for example in order to affect change.

 

5. As a result, his 10 simple strategies stay at the transactional level with a few geared towards transformation (figure out what you stand for, declare your moral, reveal the moral). Now any great professional storyteller will tell you these that I've mentioned are essential for any compelling storytelling session. So they land in both worlds of transactional and transformational storytelling.


OK -- on to what I do like!


If you want to be heard, you'd better learn to tell better stories. The solutions to our significant problems these days depends on our ability to tell great stories and inspire people to think differently. Storytelling does not take long to learn, but it does take a lifetime to master, Know what a story is and is not Our abilitiy to disseminate stories is greater now than in the past -- because of technology. That is just a reminder to expend your use of different channels in sharing your stories that are now available to us.

 

Enough! Go read this piece yourself and decide what you think about it. It's a quick read.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Meri Walker's comment, September 20, 2012 6:15 PM
Well, Karen! You made my day offering this terrific new Scoop. I'm enriched by the way you think, Karen. Especially about story... I guess we get really "bent" in a certain way by anthropological training and it's still pretty rare to find others who are looking through the kinds of filters you and I have installed in Mind. De-light-ful learning with and from you!
Jane Dunnewold's comment, April 8, 2013 9:42 PM
I'm behind the curve on this one, being new to scoop it - but as a teacher/artist I have to agree with your observation that delving into other archetypes would present rich opportunities to "language" storytelling in lots of environments. I use archetypes to get at the fears and struggles artists face in my workshops - and they aren't all about the hero's path! The Damsel in Distress is one that comes to mind...
Karen Dietz's comment, April 8, 2013 9:56 PM
I agree Jane. Archetypes can be so helpful in many ways. One of the ones I love for artists is the Trickster archetype, and the Magician. LOL on the 'damsel in distress'! Time to go put my 'big girl' panties on and deal with the next challenge :)
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2013 Color Trends on the Web

2013 Color Trends on the Web | Mind-bending Experience Design | Scoop.it
Just like every other element of web design, color palettes follow fads that are constantly evolving. This year’s color trends are as diverse as they are
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Qwiki - mix and match any media

Qwiki - mix and match any media | Mind-bending Experience Design | Scoop.it

Qwikis include pics and videos uploaded or embedded from anywhere, plus interactive maps. A great way to create your multimedia shows.


Via Baiba Svenca
Margaret Doyle's insight:

Love this little app. 

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How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples

How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples | Mind-bending Experience Design | Scoop.it

Excerpted from article:
"If you don’t have a good landing page, it’s like going fishing without a net: you might land a big one on your hook, but you won’t be able to drag it into the boat.

You don’t want people to just visit your page. You want them to take action once they are there. So make it as easy and compelling as possible for them by including these elements found in a landing page that CONVERTS:

C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof

CLEAR CALL TO ACTION:
Whatever it is you’ve decided will move people further along your conversion funnel. That’s what you should be asking them, clearly and temptingly, to do. Don’t distract them with lots of other requests. The best pages accentuate only one CTA.

OFFER:
An offer is anything you give your visitors in exchange for getting them to do what you want. This can mean offers in the traditional sense of coupons or discounts, but it also can mean a free trial, a free version of the product, a whitepaper, or a matching gift.

NARROW FOCUS:
Research has shown that the more choices you offer people, the longer they take to make a decision. So the clearer and simpler you make your page, the more likely you are to get someone to take the action you want.
- Do you really need that navigation bar?
- Do you really need to talk about your company philosophy?
- Do you really need to collect all that information?

VIA: VERY IMPORTANT ATTRIBUTES:
We’ve all heard stories of companies that reserved a catchy URL, put up zero information about what the site was for, and harvested 1 million email addresses before they even launched.
You should assume that’s not going to happen to your company.
Instead, you’re going to have to give visitors some good reasons they should do what you want. Those reasons are the VIA: Very Important Attributes.

EFFECTIVE HEADLINE:
People coming to your site are going to decide in a split second if they want to go back to their game of “Words with Friends” or stay and see what you are all about. A key way to keep them is to tell them in plain language what your site is all about.

RESOLUTION-SAVVY LAYOUT:
Do you know that there are people out there still surfing the web on 800 x 600 monitors?
Keep the most essential parts of your message – logo, headline, call to action, a supporting visual – in the center top of the screen, with supporting messaging lower down on the page.

TIDY VISUALS:
As with the headline, distracting elements can work when you’re trying to get attention. But when people are on your site, you don’t want to sidetrack them with a bunch of visual junk.

SOCIAL PROOF:
As social creatures, humans tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation."

In the original article there are more information about: "Considerations for strategy", "Considerations for design", "The cautionary tale", "Doing it right" and some examples. Check out full interesting article here:
http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/


Via Giuseppe Mauriello, Robin Good, Aris Spanos
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Simon Cripps's curator insight, March 11, 2013 8:35 PM

Great Acronym for making people convert to sales (or leads) on your site. Keep it simple Stupid ! KISS is always another

YvonneFinn's curator insight, March 19, 2013 12:42 PM

Useful tips that bear repeating often even though they should be well known to all marketers.
The "call to action" can make a big difference in a successful marketing effort.

Mr Branson's curator insight, May 5, 2013 2:17 PM

Interesting article. I am wondering what will the future of landing pages be in the face of online users reading less and watching more daily? http://www.infogurushop.com The online world in the past few months has again changed and VIDEO will surely take center stage worldwide. 

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20 Tech Trends That Will Define 2013, Selected By Frog

20 Tech Trends That Will Define 2013, Selected By Frog | Mind-bending Experience Design | Scoop.it
Yes, it’s already that transitional time when our current year ends and another begins, and today and tomorrow are quickly changing hands. Rather than look back at significant trends of the past 366 days (2012 was a leap year, remember?
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Free UX Sketching And Wireframing Templates For Mobile Projects | Smashing UX Design

Free UX Sketching And Wireframing Templates For Mobile Projects | Smashing UX Design | Mind-bending Experience Design | Scoop.it
we are happy to release two printable UX sketching and wireframing templates, designed specifically for Smashing Magazine.

Via yannick grenzinger
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Beyond Wireframing: The Real-Life UX Design Process | Smashing UX Design

Beyond Wireframing: The Real-Life UX Design Process | Smashing UX Design | Mind-bending Experience Design | Scoop.it
There’s a lot of talk about wireframing, but what does our work look like beyond wireframing? Was I the only one with a simplified approach? What can we do to create successful designs? What does the process beyond ”the poster” look like?

Via yannick grenzinger
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