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One Reason Your Nursery May Not Be Growing

One Reason Your Nursery May Not Be Growing | Millennials | Scoop.it
gen x, millennials, family, career, college, parents, student debt, 911, great recession
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Three Digital Life Trends for 2014 - Barna Group

Three Digital Life Trends for 2014 - Barna Group | Millennials | Scoop.it
The Barna Group provides research and training for churches, non-profits, and businesses.
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Baby-Boomer Marketers Are Misreading Millennials' Media Behavior

Baby-Boomer Marketers Are Misreading Millennials' Media Behavior | Millennials | Scoop.it
baby-boomer marketers must recognize that millennials are immune to old-school media tactics.
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How Millennials Are Changing The Face Of Retail Shopping - Business 2 Community

How Millennials Are Changing The Face Of Retail Shopping - Business 2 Community | Millennials | Scoop.it

The all-in-one shopping experience of major in-store retailers is becoming a thing of the past, as the ease and convenience of online shopping is putting more pressure on in-store retailers than ever. It can be far less preferable to go to a brick-and-mortar store when online purchases arrive within a few days and shipping is (often) free. Additionally, the sheer quantity of online vendors has afforded Millennials (and consumers in general) more retail options than ever before, thereby allowing Millennials to be more selective with their purchases.

 

Millennials actually prefer to browse for products over purchasing them, and only pull the trigger after a smile of satisfaction – a retailer’s ability to “make me smile” is 33 percent more important to Millennials than Baby Boomers. Online retailers interested in appealing to Millennial consumers need to provide them with a more shareable and social shopping experience. As the pioneers of social media, it is especially important for online retailers to offer products and advice to Millennials on social networks. Millennials want to share these things with 100, 1,000, or even 10,000 friends and followers (i.e. your potential customers). This dialog can be enhanced by a well-developed mobile strategy that engages the 50 percent of Millennials that are browsing and reviewing products via their mobile devices....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 20, 2013 2:23 PM

Valuable insight into retail strategies and marketing to millennials.

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Millennials skip showroom, use social media for car-buying

Millennials skip showroom, use social media for car-buying | Millennials | Scoop.it
When it comes to car shopping, millennials first hit the Web, not the showroom.  When 20- and 30-somethings go car shopping, they’re likely to ask their friends for help – their Facebook...

Via Bill Cosgrove
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Acquity Group Study Finds B2B Suppliers Unprepared for Gen Y Procurement Preferences | Acquity Group

Excerpt...

 

The study revealed Gen Y buyers are more likely to shop online than their older counterparts, with a consistent trend of online purchase increasing in younger generations:

 

    90 percent of buyers age 18-35 make company purchases online

    68 percent of buyers age 36-45 make company purchases online

    45 percent of buyers age 46-60 make company purchases online

    29 percent of buyers age 60+ make company purchases online

 


Via marketingIO
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marketingIO's curator insight, July 1, 2013 7:22 AM

Not often when you see pertinent B2B demographic data. Fascinating information that makes you pause.


  • See the article at www.acquitygroup.com
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Study: Gen Y women shift priorities to long-term goals - PRWeek US

NEW YORK: Generation Y women are the first truly global group of female consumers, perceiving more gender equality than older women.
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Using The Interest Graph To Target Social Ads To Gen Y

Using The Interest Graph To Target Social Ads To Gen Y | Millennials | Scoop.it

Elevate the "interest graph" for better segmentation

 

SUMMARY: The "interest graph" -- tracking what, not who, someone likes -- should replace the "social graph" as a demographic segmenting tool, writes Jon Elvekrog. Look to Twitter handles to determine what Gen Y is following. Aggregate groups of like-minded users into new and unique personas and rigorously test campaigns to optimize them around interest groups, he writes.

 

READ ARTICLE 

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Will Gen Y kill behavioural advertising? | ZDNet

Will Gen Y kill behavioural advertising? | ZDNet | Millennials | Scoop.it
There's an assumption from marketers that people will accept more and more behavioural tracking to help target marketing activity, but it seems Gen Y isn't that keen.

Via Marylene Delbourg-Delphis
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Americans Divided on the Importance of Church - Barna Group

Americans Divided on the Importance of Church - Barna Group | Millennials | Scoop.it
The Barna Group provides research and training for churches, non-profits, and businesses.
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Why Should Gen Y Get All The Love?

Why Should Gen Y Get All The Love? | Millennials | Scoop.it
Millennials. You can't ignore them, and you don't know quite how to manage them. They're the largest demographic group we've ever seen — even bigger than baby boomers. So, what do you do about
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Does Your Brand Need to Adapt to Reach Millennials? :: Refresh ...

Does Your Brand Need to Adapt to Reach Millennials? :: Refresh ... | Millennials | Scoop.it
The Millennial generation may not have much reverence for Bob Dylan's iconic lyrics about how “the times they are a changing,” but their older c.
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7 brands that Millennials love (and why)

7 brands that Millennials love (and why) | Millennials | Scoop.it

Millennials require the most individualized advertising ever. Here are the brands that are doing a great job reaching so-called Generation Connected.

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Ellen Noh's curator insight, April 24, 2013 2:26 PM

It's important to know the ingrained dynamics between social media and Milennials, which completely shakes the root of traditional marketing. A really great read to see what makes us tick! 

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What Millennials expect from mobile marketers

What Millennials expect from mobile marketers | Millennials | Scoop.it

Millennials foster intimate relationships with their mobile phones and view outdated advertising as an annoying third wheel. Here's how to add true value with your marketing.

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Denis Liotta 's curator insight, March 9, 2013 3:04 AM

i'm a millennial ....

Brandon Olander's curator insight, June 26, 2013 11:19 AM

Direction and perspective on marketing to the elusive and ever evolving millennial generation.

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Four Facts You Need to Know About Millennials

Four Facts You Need to Know About Millennials | Millennials | Scoop.it
Before marketing to millennials, you need to know four crucial facts about them.

 

Millennials are often referred to as an “elusive generation,” but you probably know more about them than you think you do.

First, this generation consists of individuals born between 1977 and 2000, though for our research we focused on those born between 1977 and 1995. Millennials comprise roughly 2% of the population and are not only key influencers with their peers, but with older generations and the brands they purchase.

 

Millennials have a direct annual spending power of an overwhelming $200 billion paired with an indirect spending power of $500 billion. That indirect spending power is largely due to the influence Millennials wield with their parents.

 

Millennials also have a vested interest and in-depth knowledge of social, local, and mobile technologies. The members of this generation are widely considered to be experts in social media and new technology despite a lack of “formal training” often necessary for non-Millennials. The most common and frequently used social media tools and today’s Millennial generation practically grew up together. Consequently, Millennials have a natural inclination toward using those platforms.

 

Millennials are currently aging into their peak earning and spending years. This proves vital for brands and marketers as they need to learn how to target this powerful demographic. To understand Millennials, brands must understand that they value their image, strive to achieve high status, and actively seek success.

 

Four Key Takeaways About Millennials

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cobra youth communications's curator insight, June 24, 2013 5:14 AM

Fantastic and concise guide to the inner workings of the Millennials. Four take-aways:

 

-Millennials seek peer affirmation; opinions of friends taken into high consideration

-Utilize social media as a top source of information

-Are early adopters, especially when it comes to technology

-Are willing to support causes they believe in by buying from companies that support and champion that cause.

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Gen Y Building Businesses with Email Marketing - WomensRadio

Gen Y Building Businesses with Email Marketing - WomensRadio | Millennials | Scoop.it
Gen Y Building Businesses with Email Marketing WomensRadio Julie joins Keeping Up with Gen Y to talk about how email marketing and social media can play well together to help young business owners create loyal customers in an authentic and...
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Gen Y Women See World As More Gender Equal Than Older Generations ... - Huffington Post

Gen Y Women See World As More Gender Equal Than Older Generations ... - Huffington Post | Millennials | Scoop.it
Gen Y Women See World As More Gender Equal Than Older Generations ...
Huffington Post
The report offers some insights about Generation Y women, defined as those aged 21-34.
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Smartphone addiction is rampant in Gen Y

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Via Tom D'Amico (@TDOttawa)
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Rules of Engagement: Wanted: Generation Y - Associations Now

Rules of Engagement: Wanted: Generation Y - Associations Now | Millennials | Scoop.it
Rules of Engagement: Wanted: Generation Y
Associations Now
We want millennials, but we don't know how to get them. Read on for recommendations for appealing to millennials.
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