Millennials
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Millennials
Who are they as employees and consumers
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Millenials Want To Do Good - In Photos: What's On Millenials' Minds In 2014

Millenials Want To Do Good - In Photos: What's On Millenials' Minds In 2014 | Millennials | Scoop.it
Millenials have inherited a sense of responsibility for others. They're just as likely as Boomers (32 percent to 31 percent) to say that volunteering is an important part of their lives, according to Zipcar.
FCB Canada's insight:

Major Trends

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Fujitsu: What does Gen Y mean?

Fujitsu: What does Gen Y mean? | Millennials | Scoop.it
A whole generation – known as Gen Y - is turning today’s business world topsy-turvy. We tried to find out more about these (new) employees and the changes within the workplace that come along with the…
FCB Canada's insight:

Basic description and how they see the business world

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Millennial Workers: Understand or Lose Them

Millennial Workers: Understand or Lose Them | Millennials | Scoop.it
Why is it so important to young employees that they have Internet access during the work day?Can't they can wait until they go home to check Facebook, Tumblr, or Instagram? They don't need to be connected 24/7... Except, they do.
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Millennial Consumers: Engaged, Optimistic, Charitable [STUDY]

Millennial Consumers: Engaged, Optimistic, Charitable [STUDY] | Millennials | Scoop.it
A study comparing Millennials with non-Millennials sheds light on some of the key behaviors and attitudes of the generation. Currently numbered at 79 million — and growing in in...
FCB Canada's insight:

Digital natives as consumers


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Why Millennials Don't Want To Buy Stuff

Why Millennials Don't Want To Buy Stuff | Millennials | Scoop.it
The concept of shopping has shifted from owning stuff to buying into new ideas.
FCB Canada's insight:

Experience over ownership

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What millennials reveal about the future of mobile marketing - Mobile Marketer - Social networks

What millennials reveal about the future of mobile marketing - Mobile Marketer - Social networks | Millennials | Scoop.it
FCB Canada's insight:

Trends on mobile

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8 Ways to Make Millennials Care About Your Brand

8 Ways to Make Millennials Care About Your Brand | Millennials | Scoop.it
Forget all the stereotypes you've heard--and forget all the traditional marketing tools you have. Reaching Gen Y will require a different tack.
FCB Canada's insight:

What tactics could a brand implement to create engagement

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How Millennial Are You?

How Millennial Are You? | Millennials | Scoop.it
Take our 14 item quiz and we’ll tell you how 'Millennial' you are, on a scale from 0 to 100, by comparing your answers with those of respondents to a scientific nationwide survey conducted by the Pew Research Center. You can also find out how you stack up against others your age.
FCB Canada's insight:

Quiz : Are you a Millennial?

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Why You Should Be Hiring Millennials [Infographic]

Why You Should Be Hiring Millennials [Infographic] | Millennials | Scoop.it
There are certain stereotypes that go along with being a millennial. Social media-obsessed and apathetic are two that I see thrown around most often. Thanks to a study by UNC’s Kenan-Flagler Business School and the YEC only one of these might be true and it will get millennials hired. According to [...]
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How Millennials Think, and What To Do About It

How Millennials Think, and What To Do About It | Millennials | Scoop.it
You can gripe about Gen Y all you want. But if you can't attract them, you're going to lose the war for talent.
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Portrait of a Millennial

Portrait of a Millennial | Millennials | Scoop.it
Here we sit, about to be hit by a tidal wave of consumers who have a slightly different take on how to relate to a company, its products, its people, and its other customers. At the same time the larger market, aided and abetted by the Millennials, is becoming increasingly [...]
FCB Canada's insight:

"My way, right away, why pay?"

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Millennials: Trust No One But Twitter | TIME.com

Millennials: Trust No One But Twitter | TIME.com | Millennials | Scoop.it
A generation that's lost faith in institutions puts itself in the hands of social media
FCB Canada's insight:

Trust in brands comes with social media

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Number Crunching: The Top 51 stats for Generation Y marketers

Number Crunching: The Top 51 stats for Generation Y marketers | Millennials | Scoop.it
We all know that Generation Y uses technology to connect with the world around them in more diverse ways and in greater numbers than any other age group. But how can marketers tap into ...
FCB Canada's insight:

If you want to get statistics on technology usage

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Ads Need to Work Harder to Break Through to Millennials, Says New Study from IPG Media Lab and YuMe | Business Wire

Ads Need to Work Harder to Break Through to Millennials, Says New Study from IPG Media Lab and YuMe | Business Wire | Millennials | Scoop.it
YuMe, Inc. and IPG Media Lab unveiled their latest research results on millennial video consumption and behaviors, including data on ad effectiveness
FCB Canada's insight:

Video, Mobile, & Advertising

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