SAN FRANCISCO — For teens, it has been an essential rite of passage: They turn 13 and join Facebook .
For these youngsters the social networking giant's novelty has worn off. They are checking out new mobile apps, hanging out on Tumblr and Twitter, and sending plain-old text messages from their phones.
Since she signed up three years ago, friend requests and status updates are as much a part of Meera Kumar's life as homework and exams at Menlo School, the elite private school in leafy Atherton, Calif., where she's a 16-year-old sophomore.
But when her kid sister Anika turned 13 last year, she gave Facebook a pass.
"I guess I haven't been that interested in it," said Anika, who prefers sharing photos with friends on Instagram via her iPhone or video chatting with them onGoogle+.
Could Facebook be losing its cool? Read more . . .
New research from Econsultancy and Adobe found that two-thirds of businesses (67%) agree that social media is integral to their marketing mix, while 66% say social is integral to their overall business strategy.
The survey of 650 marketing professionals also found that 64% of businesses use social for brand awareness, 44% for marketing campaigns and a quarter (25%) for customer service.
This Infographic includes some of the other interesting findings from the research.
Analytics matter but not every marketer knows where to start – especially when it comes to landing page analytics.
ion interactive have outlined five critical analytics you should know when assessing your landing page optimization performance. With added additional best practices to improve these key metrics and industry benchmarks.
Born between 1946 and 1964, the Baby Boomers are 80 million strong.
Yet despite their significant size and spending power, these high potential consumers have been largely unaddressed by marketers and advertisers since they started to age out of the popular 18-49 cohort.
Boomers are still the largest and the wealthiest demographic in the history of marketing. In less than 5 years, 50% of the US population will be 50 and over and they will control 70% of the Country’s disposable income. Consumers age 50+ spent $2.9 trillion in 2010, an amount that has risen +45% in the last decade. They also stand to inherit between $14-20 trillion in the next twenty years.
This is not just a US phenomenon –the world is aging. There will be 1 billion consumers age 55+ by the year 2015, and people 65 and older will soon outnumber children under 5 for the first time in world history.
Aging is a powerful, inevitable and irreversible force. Now and in the future, no other dynamic will have a greater effect on marketing and economic welfare.
Boomers’ sheer size can transform brands and businesses overnight. Throughout their lives, Boomers have collectively embraced new products and created new categories to meet their evolving needs.
Boomers are marketing-friendly. They have lots of money, they consume lots of media and they are eternally optimistic. These are the same consumers who comprised the fashionable and lucrative 18-54 demographic for decades. They still embrace brands and they still view them through a uniquely Boomer lens.
That lens has a new tint, colored by their desire for wellness, enhanced lifestyles and social connectivity as they age.
They remain the most valuable generation, but their outlook is changing. Smart marketers will acquire the new perspective that they need to succeed.
This Nielsen Report, in collaboration with BoomAgers, examines this opportunity and guides the way forward with actionable insights.
A free and increasingly popular iPhone app called Snapchat allows a person to take and send a picture and control how long it is visible by the person who receives it, up to 10 seconds. After that, the picture disappears and can't be seen again.
It's easy for businesses to keep track of what we buy, but harder to figure out why. Enter a nascent field called neuromarketing, which uses the tools of neuroscience to determine why we prefer some products over others.
The following Infographic, based on a study from RichRelevance , looked at 689 million shopping sessions on “leading U.S. retail sites” between January 1 and August 31, comparing Facebook, Twitter and Pinterest, in terms of the shopping traffic they drive to retail sites:
•Facebook dominates as a source of traffic: Shoppers who click-through from Facebook account for the overwhelming majority of shopping sessions at nearly 86% (85.8%), followed by Pinterest (11.3%) and Twitter (2.9%). • Shoppers who started at Facebook browse more – and buy more often: Shoppers who enter retail sites from Facebook tend to stay longer (nearly seven pages per visit vs. nearly three for Twitter and just over four from Pinterest) and purchase somewhat more frequently (conversion rates of 2.63%) than Pinterest (.93%) or Twitter (1.09%). • Pinterest drives larger orders – nearly double that of other social channels: While shoppers who come to retail sites from Facebook and Twitter purchase more often, Pinterest users spend dramatically more than either ($168.83 average order value vs. $94.70 for Facebook and $70.84 for Twitter).
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