Millennials Expect a Consistent Brand Experience Everywhere | Social Media Today | Gen Y and Z in the Workplace | Scoop.it

By now we all know that today’s internet user expects an optimized experience wherever they virtually go. That’s especially true for Millennials.  A recent survey from SDL reiterated data that the majority of 18-24s expect a consistent experience with brands across all channels and they access that information on multiple devices and offline.

 

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Via Thomas Faltin