This article proves direct mail is not a dying channel of marketing, as people are 7 times more likely to open direct mail over and marketing email. May people believed direct marketing would fade away because of the presence of the internet whoever the fact that people still like to receive tangible forms of marketing is what is keeping direct mail alive. As this article states direct mail can achieve if a higher ROI is it is designed effectively and targeted toward the right people.
The business world is undergoing a dramatic shift as it begins to value sustainability as a worthy policy to pursue.
Finn Mclaren's insight:
This article is about the relationship between consumer engagement and sustainability, this relationship is quite strong as it is the consumers who are a major driving force behind company’s becoming sustainable. However as this article states only 5% of consumers will buy a sustainable product over and unsustainable equal if there is a price difference (higher for sustainable). So it would seem that increasing the level of consumer engagement in sustainable company’s would be pointless. However as this article stated the aim of these company’s increasing their consumer engagement is “risk reduction”, getting the word out that they are a sustainable company in a market where sustainability is becoming ever more important
In today’s advancing technology and increasing level of people readily using and have access to the internet on a verity of devices has established a growing bombardment of direct marketing and online advertising, which as a consumer you feel as if is being forced upon you. This is why I like the idea of vines ads only being 6 seconds long, as most consumers now when searching the web will not have the interest to watch or even pay attention to online advertising however 6 seconds is nothing. Which can present a problem when trying to get your message across as content is still king.
spyghana.com The Bing operating system: Microsoft bets on deep search integration to beat ... The Verge On the Xbox side, Microsoft shipped an update to its Xbox 360 console that boosted its search ability with Bing integration.
Finn Mclaren's insight:
By reading this article I believe that Qi lu and his Microsoft team have fully undertaken the very important aspect of integrating there Bing web browsing software with all other Microsoft platforms. To me strengthening their partnership between divisions and integrating their products is the only logical way for Bing to compete with its larger rivals such a Google. The future is looking bright for Bing as the have Microsoft behind them and the ability to make more drastic changes as it will have less of an effect on their income, so the opportunity for a new innovation in the web browsing industry by Bing is looking very positive.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.