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Rescooped by Bk Chin from Public Relations & Social Media Insight
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5 Ways Social Media Content is Rapidly Evolving For Brands | AllTwitter

5 Ways Social Media Content is Rapidly Evolving For Brands | AllTwitter | Milestone3 | Scoop.it

...Anyone working in social media marketing appreciates the unique challenges of attempting to budget and plan for the upcoming year’s social media strategy. How can we know the type and level of resources we’ll need to be successful when the mix of social content is evolving so quickly? And when most social marketers have only recently secured budgets commensurate with the amount of time and resources required to succeed in social media marketing, how do we stay ahead of emerging trends in 2013?

 

Did we know we’d need a Pinterest budget a year ago? Probably. Do we need a Vine budget today? Probably not. Still stressing? Don’t worry, there is help. While no one can claim to predict the future (if that were the case, I’d be quietly investing in commodities markets and/ or making outrageous sports wagers from the tropical island I owned), we can share perspectives from the very real emerging trends we’ve seen from customers and consumers. Here are five ways social content is evolving for brands in 2013....


Via Jeff Domansky
Bk Chin's insight:

This article was interesting as the writer mentions about the personal algorithms- as brands that it is harder to hardwire one’s brain for a brand. The article also shows five ways social content is evolving for bands to understand the type and level of recourses the company needs to know to be successful. It is important that business focus on knowing what consumer needs and wants as well as doing what’s practical, in order to become a social business and success in social marketing plan.

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Jeff Domansky's curator insight, April 9, 2013 1:11 PM

The real secret to social marketing and becoming a social business is doing what's practical and what your audience needs and wants.

Rescooped by Bk Chin from The MarTech Digest
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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | Milestone3 | Scoop.it
Social Media - Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how ...

Via marketingIO
Bk Chin's insight:

Social media has become one of most important factors of building a business strategy in today's market. Businesses should focus on creating many social media sites so that they can better approach to customers and to success, since it is now hard to get consumers to engage with the products of the business.

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Stella Gao's comment, May 9, 2013 12:57 PM
This article is clearly to show how to develop a social media strategy. As social media become more and more important nowadays, we have to get better understand about that.
Wincy Cai's comment, May 9, 2013 6:55 PM
The reason why all businesses need to get better understand about social media is because it prevents any misunderstandings and emphasizes why social media is relevant to your business’ overall goals.
Rescooped by Bk Chin from Public Relations & Social Media Insight
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Your Social Media Strategy Is Not Just About Facebook | Social Media Today

Your Social Media Strategy Is Not Just About Facebook | Social Media Today | Milestone3 | Scoop.it

Unless you actually work for Facebook, then you need to stop having your social media marketing plan entirely focused here.... Businesses now have to adapt and find their target market across a multitude of networks. This doesn’t just mean linking your Facebook account to Twitter and spamming the same content there either, which is missing the point of social media completely. The challenge is to use several other social networks and target your content with the right flavour without diluting your quality. Twitter, for instance is a fast-paced environment where news travels fast and punchy discussion rules. Google + communities are a lovely way to share knowledge and drive conversation on niche subjects and we’ve all seen great use of the visual sharing channels such as Pinterest & Instagram for retail and fashion brands. Every single piece of content you publish has to be relevant to each individual platform and add value for your community. Think carefully before you just sign up for another social network as an experiment because ’it’s there’. If you don’t maintain your presence correctly your inconsistency in these other social spaces could reflect badly on your business in the long run....


Via Jeff Domansky
Bk Chin's insight:

Although many business plan to focus on social media marketing through facebook, they should also focus on finding their target market across a various of networks. Social media sites such as facebook and twitter can be an easy way to get consumers to engage with the company, but like it says in the article, all contents the company try to publish has to be relavant to each individual platform and add value for the community. It is important to think of the correct social spaces in case the business do not want to give any bad reflections to consumers.

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Stella Gao's comment, May 9, 2013 1:02 PM
Marketers should use different types of social media to cummunicate with their customers, not only Facebook and Twitter.
Wincy Cai's comment, May 9, 2013 7:03 PM
I agree with Stella. There are many types of social media to communicate with costomers such as YouTube and Flickr.