this article details that emotions consumers feel after communicating with the company builds up its values and beliefs. Once the company communicates well and makes a connection with consumer, it is good way to develop that company. I like the quote in this article, “Our emotions are the driver when it comes to our purchase decisions”.
Integrated Marketing Communication has generated immense discussion leading to interesting contribution to the evolution of IMC as a strategic means that can develop firms to be more valuable in achieving their brand communication objectives.
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