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A prototype model for the marketing communications process

A prototype model for the marketing communications process | Milestone2 | Scoop.it
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights (A prototype model for the marketing communications process via @TrinityP3
Winina Tan's insight:
A very interesting analogy to the marketing and advertising process. It is true that for the business to get anywhere it should invest a lot of time and money to make sure that the design an concept is correct. This can be related back to consumer communication and promotional programming. Because before we release it to the market we have to make sure that the steps that we have took are the correct ones in order to generate maximum profitability. What are your thoughts and opinion ? Does it work is it the same ?
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Azhar Mohammed's comment, April 7, 2013 2:33 AM
Dont know if it would work but definitely a good idea to incorporate other forms of methodology to improve current models for communication. Companies need to create new way to keep up with changing consumer preferences and trends to ensure their communication efforts are effective.
Penny Liu's comment, April 8, 2013 1:55 PM
interesting promotional programming process, but I wont say it will work the same in every other case. IMC is more fixable according to the needs in all kinds of situation. after all, I am sure this example is great to show the process.
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How to Instantly Connect with Your Audience - Wize CommunicationsWize Communications

How to Instantly Connect with Your Audience - Wize CommunicationsWize Communications | Milestone2 | Scoop.it
Good marketing is about relating to our customers and clients so we can articulate their hopes, desires and NEEDS in the marketing messages we create. (Are your marketing messages working for you?
Winina Tan's insight:
A great article showing how understanding the basics of marketing really helps. With real examples to clearly explain and create an image to make it easier to understand for the reader. This could also link to what we learn in class about communications with the consumer. The line that really sold me this article was "Good marketing is about selling them what they want and then giving them what they need." Really puts my chain of thought into a different thinking. Because people really do buy what they want instead of what they actually need. And using that as a marketing philosophy is pure magic. What do you all think ?
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Penny Liu's comment, April 5, 2013 11:05 PM
I do agreed your marketing philosophy, like you said, a lot people cannot define what they want/need. I believed a good marketing should able to pass massage on to consumer, rather than over advertising themselves. my favorite part of this article is ""Good marketing isn’t about proving how much we know about our product, service or industry. It’s about relating to our customers and clients"".
Azhar Mohammed's comment, April 7, 2013 5:11 AM
Another great article Tina! really enjoyed it. It suggests that consumers are looking for a particular persona of a product rather than looking for how big or different the brand is. It also tells us too look at marketing as a advanced business tool rather than the conservative thought of it being a way to talk to your customers. Marketing can definitely be a way to generate solutions for problems or fin solutions to problems that may not exist yet.
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Why Online Video Is Vital For Your 2013 Content Marketing Objectives - Forbes

Why Online Video Is Vital For Your 2013 Content Marketing Objectives - Forbes | Milestone2 | Scoop.it
If you feel online video is just another over hyped, passing fad, think again. In fact, online video is gaining strength as a source for content marketing.
Winina Tan's insight:
This article had exceeded my expectation. I didn't think a lot about it from reading the Title and the brief summary. But after continuing on to read I was astounded by how deep it goes. Now as the generations are getting smarter it is important to think above and beyond everything. For them to take the psychological aspects into account and research how people react to different visual elements is absolutely amazing. It gives to new light on how I perceive advertising. How each little detail has its own meaning and role in what the company is trying to project. This also relate very well to our topic of communicating with the consumer. It's all about taking the next step there is to better understanding consumers and to full fill their needs and wants by creating a more effective marketing strategy.
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Penny Liu's comment, April 5, 2013 11:45 PM
I really like the research type article, it gives more accurate data which makes it easier to understand. I truly believed that visual element is important towards consumer's emotion feedback. here is my question - when the consumer is watching a video, it is more like - receiving massage from marketer, how do you take next step to have a better understanding and full fill consumer's need?
Azhar Mohammed's comment, April 7, 2013 2:36 AM
A great article and good read. Market Research and Consumer behavior study is vital for large firms with tough competitions to stay ahead. Consumers are rapidly changing in the way they think and expect things. Point of sale is also rapidly changing for example the self=checkouts and self-serve like at kiwiyo. So connecting with your customers is vital