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Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter | Milestone Two | Scoop.it
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC]
Wan jin Ko's insight:

Nowadays because of the growth of technology and networking, social media play a important role in our life and in businesses as well. This article clearly shows that how the social media impact on businesses through the inforgraphic. According to the infographic, customers are more likely to choose the products from social media. Through the article i understand how the influence of the social media to business is big. As the author stated social media is a engagement, integration of social media have a huge effect on the business. 

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Lauren Southgate's comment, September 25, 2013 5:38 PM
Social media is a key aspect of society today and people have become heavily reliant on it. This article gives a really good insight on how an active social media platform for a brand can be beneficial and its effectiveness. The infographic provided in the article clearly illustrates how consumers use social media platforms to engage with brands and share their experiences they have with products and services with their friends.
James Kim's comment, September 26, 2013 1:40 AM
This article is all about how customers are more likely to buy brands that use social media as a marketing tool. Meaning that graphics has been well researched so we know that the fact of the statements are not false. Moreover, when reading this article I found that the reasoning was lacking in the most important part as to why social media makes the brand more eye-catching. But it had some good points and easy to follow.
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7 Benefits of Direct Marketing | Direct Mail Marketing | e-Miles

7 Benefits of Direct Marketing | Direct Mail Marketing | e-Miles | Milestone Two | Scoop.it
There are 7 reasons why your company should be using direct marketing to reach your audience and generate leads and you’ll find them in this article!
Wan jin Ko's insight:

Direct marketing is a good form of marketing that will help to communicate with consumers and the business's target market. An author highlighted on direct mail marketing as an good example of direct marketing because the most common type of direct marketing is direct mail marketing like, free-trial CDs, adv mails and postcards. However i think direct marketing which is adaptable to technological advances like networking, mobile apps and mobile marketing, is effective way of marketing. Because approach of networking and technology become important sector to all of businesses. Therefore use of direct marketing in effective form and at the right time will help to promote the business and engage with consumers directly. 

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Lauren Southgate's comment, September 25, 2013 6:10 PM
Direct marketing has the potential to be a very effective marketing tool for companies, as it allows them to directly communicate with their audience. There are a number of benefits to direct marketing as well as a number of ways it can be carried out. This article provides a good insight into how direct marketing can be a positive strategy for businesses. However, direct marketing can at times seem a bit overbearing to consumers and create a lot of unnecessary clutter, especially with direct mail as such.
James Kim's comment, September 26, 2013 2:01 AM
Interesting insight where you mention about, an author highlighted on direct mail marketing as an good example of direct marketing because the most common type of direct marketing is direct mail marketing like, free-trial CDs, ads mails and postcards. But I also think that direct marketing enables the company to target their current potential instead of wasting money into some promotion or ads that does not match to customer needs. Moreover, direct mailing needs to consider on how to deliver the message on time because the companies may want to send emails out and then forget about it at the end.
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Six examples of effective multichannel marketing campaigns

Six examples of effective multichannel marketing campaigns | Milestone Two | Scoop.it
There are just two days left to get your entries in for our new digital marketing and ecommerce awards, #TheDigitals, so to give some last minute inspiration I've rounded up six examples of effective multichannel marketing campaigns.
Wan jin Ko's insight:

Six examples in this article shows that the power of ingenious idea across to the consumer is an important sector for a successful campaign. The examples are about successful multichannel marketing campaigns and so it gives many real life examples about the campaigns. I realized that usually use of social media with multichannel marketing is very effective. It will help to engage consumers and to remember the brand. I liked this article because the examples are interesting and it helps to get to know what is a real multichannel marketing. I learned that when a communication strategy matches the channel conditions, channel outcomes will be enhanced.

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Lauren Southgate's comment, September 25, 2013 6:55 PM
The examples provided in this article illustrate how multi-channel marketing campaigns are effective. The ideas that these companies came up with were really creative and gave a fresh view of marketing products and services. Multi-channel marketing concepts are effective in engaging customers and allowing them to be more involved in their role as consumers. This article shows that multi-channel marketing can be very effective in gaining customer response and encouraging consumers to be more active with brands
James Kim's comment, September 26, 2013 2:17 AM
This is an interesting article and I strongly agree with the six examples that were shown in the article and also that these examples will lead the consumer important sector a successful campaign. Moreover, this article was useful as it contains examples which was easier for people to understand the benefit of using multichannel in the marketing operation.
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Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | Milestone Two | Scoop.it
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...
Wan jin Ko's insight:

I felt this article is insightful on creating effective marketing communication mix. Authors clearly explain about marketing communication mix and how to use it effectively so i can understand it easily. According to the article, marketing communication mix helps to attract wide range of consumers and running sustained purchases of the product. The four ways that authors offered are about targeting customers, communication channels, cost estimating and measuring. They are clearly and well explained.

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Lauren Southgate's comment, September 25, 2013 5:50 PM
An effective marketing mix is very important to businesses so that they can communicate with their customers and sell their products and services. This article gives a great insight into what is needed to be done in order to maintain an effective communication mix. Communicating effectively with consumers is vital to maintain a relationship with customers, as well as to ensure that products and services are being marketed 'the right way' and to 'the right people'.
James Kim's comment, September 26, 2013 1:50 AM
This article is all about creating communication mix which makes the 3 aspects very important to the marketer’s point of view. Target customer is the first point where marketers have to be aware who will likely to buy the products among all the media outlets. Secondly, cost estimates comes in when the total cost of the marketing operation are measured. Lastly, the communication channels that carries out the message effectively. Three of these that were mentioned above are effective in business industry. But in general, this article showed a great understanding of effective communication mix and would be a great read for any marketer.
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Bringing It All Together:  Four Examples of Integrated Marketing Campaigns

Bringing It All Together:  Four Examples of Integrated Marketing Campaigns | Milestone Two | Scoop.it
Wan jin Ko's insight:

This article gives four examples of integrated marketing campaigns that have been executed by Kraft Foods, Popeyes, Dickies and Wheat thins. Those businesses are from different market but they used similar method and idea to engage with consumers. Mostly campaigns did marketing through television, magazine, internet, and SNS. Also each of the campaigns has the same look and feel online as they do offline. It is interesting that different integrated marketing campaigns used similar type of media and message to engage their target market. This profs that the method is successful way however I think it may lack creativity. Nowadays creative and unique marketing is very important to engage consumers so marker should consider both ways for integrated marketing.

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Chenghao Shen's comment, September 25, 2013 10:30 PM
In the article, the author mainly talks about the cooperative marketing, it is actually not the competition and cooperation among different enterprises, different enterprises sectors have cooperation as well and it is important. Assume that some necessary cooperation has been done among different departments, it is playing a role of being complimentary with each other which other models of cooperation may not reach. For doing the marketing job, cooperation mutually with other business sectors could help improve the product promotion and build up a better brand recognition which invisibly achieves the effectiveness while other individual sectors can not reach. Having good cooperation will help the resource optimization and get good business return with small investment. In addition to this, being fully aware of what the customers’ needs and wants is also what the business needs to do today in order to fulfil their desires which for the business sectors is creating customer satisfaction and making more profits.
JiaLe Wang (1132222)'s comment, September 26, 2013 1:11 AM
Alice insight is very pertinent. Cooperation is essential in marketing. What is more, linkages and mutual cooperation among the various departments will help plans and decisions implement very essentially. In addition, understanding customer psychology dynamic, collecting customer surveys information is also an important tool of marketing. Close cooperation among various departments will better sharing resources and improve work efficiency. Therefore, various departments use their advantages to analyze customer information and views will make marketing more successful. What is more, continues integrated marketing strategies will leave an impressive image for customers and keep them pay attention on what brand is going on next. After integrated marketing campaigns, tracking customer’s feedback and feelings is also important for targeting right customers increase sales productivity.
James Kim's comment, September 26, 2013 2:10 AM
In this article, it highlights the importance of being able to advertise and market the brand or the product on several different channels of media. The article gives four examples which you have clearly pointed out on and how it is important for the companies to be able to target their audience properly through multiple channels. Furthermore, Lauren Southgate has also pointed out the main points that integrated marketing is a great way to employ a number of different media platforms to promote campaigns and boost awareness from consumers which I agree strongly on.