Creative strategy development is guided by specific goals and objectives. In addition, the creative development and execution of the advertising message are a crucial part of a firm’s IMC program and are often the key to the success of a marketing campaign.
Decisions are influenced by a number of factors and a variety of thought processes.
Wincy Cai's insight:
Media planning is the series of decisions involved in delivering the promotional message to the prospective purchasers and/or users of the product or brand. Media planning is a process, which means a number of decisions are made, each of which may be altered or abandoned as the plan develops. There are seven steps of media plan which can help the media planner/buyer’s make decision more easy and comfortable.
From babies in a band to an old guy sweating Skittles, advertising agencies are getting more creative in order to get your attention. Check out these inspirational examples of TV commercials from the year so far...
Wincy Cai's insight:
Many companies spend millions of dollars each year to produce advertising messages and make excellent products, becuase they believe that creative advertising is an important part of their marketing success. Good creative strategy and execution can often be central to determining the success of a product or service or reversing the fortunes of a struggling brand. TV commercials is creative and popular. A well executed TV commercial will increase sales and revive a declining brand.
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