This article talks about google. Google is one oif the "Giants" of the online media world. What was unusual about this particular situation was that google used "Direct marketing" to reach out to a particular indiviual who was looking at advertising his business. This approach that google is interesting it shows that google is now resorting to other forms of media. Google was being smart and now intergrating a variety of marketing approaches. Google figures that it is alot harder to throw out a piece of mail then deleting an email. I find this to be a great example of intergration.
This article talks about the relevance of Direct marketing in the modern day. The author states that due to the change in technology people are alot more accessible and therefore can be reached alot more efficient and effectively. I agree with the author companies are now creating applications for apps so that if they have sales or promotions they can send it directly to customers at all hours of the day.
Offer a range of strategic marketing, public relations design and new media, and event management. Includes an overview of services and listing of clients.
Elijah Taulago's insight:
The article talks about the effectiveness of a strong communication program. As the authhor starter Effective communication means effective marketing. Buyers’ perceptions of market offerings are influenced by the amount and type of information they receive as well as their reaction to that information. As he goes onto say there must be a good flow in order for there a smoother decesion making process. I agree with all the author has regonized.
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