Milestone 3 Week 6-8
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Rescooped by Elijah Taulago from Direct Mail Marketing!

Direct Mail Marketing: Today? Really?

Direct Mail Marketing: Today? Really? | Milestone 3 Week 6-8 |
Even online giant Google uses direct mail marketing in their marketing mix. How can you integrate direct mail into your business?

Via OneIMS
Elijah Taulago's insight:

This article talks about google. Google is one oif the "Giants" of the online media world. What was unusual about this particular situation was that google used "Direct marketing" to  reach out to a particular indiviual who was looking at advertising his business. This approach that google is interesting it shows that google is now resorting to other forms of media. Google was being smart and now intergrating a variety of marketing approaches. Google figures that it is alot harder to throw out a piece of mail then deleting an email. I find this to be a great example of intergration. 

Chelsea-Rae Dawson's curator insight, September 23, 2013 9:11 PM

As discussed in this weeks tutorial, many people and organizations themselves are so heavily focused on marketing through the net that direct mail marketing is often thought of as useless and unnecessary. However, this article explains the fact that even web giant Google has decided to jump on the direct mail marketing band wagon. As stated in the article, "The folks at Google are smart. They know that different people respond to different approaches at different times. And they also know that it’s a little harder to throw away a piece of physical mail than it is to delete an email." This statement is very true in the fact that not everyone in this day in age is up with the social media and technology aspect of things. Everyone has different methods and ways of communicating and for many mail and post is still the way they would prefer to communicate.

Alexandra Renall's comment, September 23, 2013 10:50 PM
I found it interesting that one of the most influential online companies in the world see direct mail marketing as useful. As the author stated, Google know that people respond to approaches very differently. We are all unique and have different preferences. Many people, especially the older generation, prefer mail as a communication tool.
Jordan Smith's comment, September 25, 2013 8:48 PM
I think that this article is interesting as I would have not thought an organisation such as Google would use what seems like an old school tool however it just further emphasises the point that different people respond to different tools. This technique may for example be relevant to people who are not tech savvy and use social media and a direct mail out be more practical for this audience segment. This can also be seen as a clever approach as with direct emailing it is much easier for consumers to delete the email where as one has to physically throw out a piece of email. I think this article is a good example of integration as Google is using a variety of marketing techniques,
Rescooped by Elijah Taulago from Creating an Effective Communication Mix, The Power of Ideas and Direct Marketing IMC - Milestone 3!

Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | Milestone 3 Week 6-8 |
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.

Via PHAM THU NGA, Manea Murray
Elijah Taulago's insight:

This article talks about the relevance of Direct marketing in the modern day. The author states that due to the change in technology people are alot more accessible and therefore can be reached alot more efficient and effectively. I agree with the author companies are now creating applications for apps so that if they have sales or promotions they can send it directly to customers at all hours of the day.

Norman Vaz's curator insight, September 26, 2013 7:49 PM

This article was very interesting as it talked about the increased importance of direct marketing and how it engages the consumer.The article states 'direct marketing tools can enable marketers to develope and ehance emotional bonds with individual consumers, and customer groups to grow the value of their customer base in real time'. In my opinion this statement could not be further from the truth as building a relationship with a brand and its consumer is key to growing their custpmer base and with that would come increased coustomer loyalty and soo forth.

Anna Kong's comment, September 26, 2013 9:33 PM
goood article jianwang
Ahmed Salman's comment, September 26, 2013 9:39 PM
I agree with your insight shay. i like how this article is relevent to imc concepts
Scooped by Elijah Taulago!

The Communication Mix

The Communication Mix | Milestone 3 Week 6-8 |
Offer a range of strategic marketing, public relations design and new media, and event management. Includes an overview of services and listing of clients.
Elijah Taulago's insight:

The article talks about the effectiveness of a strong communication program. As the authhor starter Effective communication means effective marketing. Buyers’ perceptions of market offerings are influenced by the amount and type of information they receive as well as their reaction to that information. As he goes onto say there must be a good flow in order for there a smoother decesion making process. I agree with all the author has regonized.

Rob Deles's comment, May 10, 2013 7:01 AM
I agree that the communication mix is one of the key ingredients to successful marketing. This is what IMC is all about, having a communication mix that is coherent and concise. By having an integrated marketing communication brands are able to deliver a concrete message to the consumer that will in turn build a stronger relationship. Strong consumer relationship is essential for any business to succeed.