Amazing how in the span of 3-4 years social media sites have fluctuated greatly. To say that if Facebook users all belong in a country, it would become the 3rd most populated country in the world is just absolutely insane. As they say, number are only number until you give meaning and life into them.
Do you think that social media will keep blooming in the future? or will it suffer the same fate as for example the MSN messenger, which was popular for 4-5 years and after its shriveled and disappeared.
I must say this is a very eye opening comparison about the 2 leading online advertising cooperation. Since the success of the internet, and marketers seeing the potential of advertising online, social media site Facebook and Google search engine really are the big contenders. Seeing just how much companies are willing to spend to market their brand is absolutely astounding. Not only that, but seeing which countries uses online advertising is most is really interesting. China is not on the Facebook list for the top 10 countries to use online advertising, because the government has banned Facebook to be used in the country. But nonetheless if it was not banned, it would easily make top 5 on that list.
I believe the reason why Google in a way is more successful in online advertising is because of their position in the cyber world. Facebook is a social networking site, that only the younger generations utilize. While as Google most famous quote is, "Google it!" whenever we need to find information about certain subjects we always say, "Oh, just Google it." or "you can find the answer on google." never will you hear someone say "Yahoo it" and for google this has paid of immensely.
What do you guys think, when reading the statistic above?
Though this article only touches on postcards as a way of direct marketing for the consumers. This type of marketing strategy can be considered as old school. It is something that has been done for generation, and it can be an effective way to market your brand if correctly implemented.
But of course with every marketing strategy there will always be advantages and disadvantages. Advantages being it is high in selectivity, we control the readers exposure, high performance content, repeat exposure opportunities. While as the disadvantages being that it is a high cost, poor image (junk mail) and everything can be perceived to be cluttered.
What do you think is another good advertising strategy for market penetration?
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