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Tendencias

Tendencias | Milestone 3 | Scoop.it
SM growth
Winina Tan's insight:

Amazing how in the span of 3-4 years social media sites have fluctuated greatly. To say that if Facebook users all belong in a country, it would become the 3rd most populated country in the world is just absolutely insane. As they say, number are only number until you give meaning and life into them.

Do you think that social media will keep blooming in the future? or will it suffer the same fate as for example the MSN messenger, which was popular for 4-5 years and after its shriveled and disappeared.

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Azhar Mohammed's comment, May 8, 2013 8:47 PM
Social media is a great marketing tool which is being recognised not only by companies but government organisations, schools and cultureal groups. To answer your question we need to compare todays social media with msn messenger. There were two very different media forms on the same paltform but one offered more services and has continuously evolved to keep existing members interested and inviting new ones to join whereas msn messenger's main purpose was communication through short messages. This shows anything no matter how good they are will fail to connect with people unless they recongise that consumers are very volatile and the market evolves rapidly. Inorder to stay connected everyone needs to keep changing and adapting. As you said a number is a number similarly data is nothing unless its processed into information which provides insight. Similarly learning how to target the large pipulation of facebook is very important and the need to segregate this population into different groups to study their respective needs and wants.
Penny Liu's comment, May 9, 2013 3:46 AM
from my point of view, i think sooner or later social media ""might""be replaced by something else. even for the new social media platform also could be a possible. for example-- do you know that MSN messenger is not longer available? msn is following the acquisition of Skype from this year. So i will say - the social media will keep blooming for a while, question is when? and when it comes to the new thing will markers be able to catch up with? : )
Rescooped by Winina Tan from The MarTech Digest
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[Infographic] Google vs. Facebook Battle of Online Advertising - e-Intelligence

[Infographic] Google vs. Facebook Battle of Online Advertising - e-Intelligence | Milestone 3 | Scoop.it

Via marketingIO
Winina Tan's insight:

I must say this is a very eye opening comparison about the 2 leading online advertising cooperation. Since the success of the internet, and marketers seeing the potential of advertising online, social media site Facebook and Google search engine really are the big contenders. Seeing just how much companies are willing to spend to market their brand is absolutely astounding. Not only that, but seeing which countries uses online advertising is most is really interesting. China is not on the Facebook list for the top 10 countries to use online advertising, because the government has banned Facebook to be used in the country. But nonetheless if it was not banned, it would easily make top 5 on that list.

I believe the reason why Google in a way is more successful in online advertising is because of their position in the cyber world. Facebook is a social networking site, that only the younger generations utilize. While as Google most famous quote is, "Google it!" whenever we need to find information about certain subjects we always say, "Oh, just Google it." or "you can find the answer on google." never will you hear someone say "Yahoo it" and for google this has paid of immensely.

What do you guys think, when reading the statistic above?

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Penny Liu's comment, May 9, 2013 3:53 AM
interesting way to present your insight! i was really surprised when I look into those chart and facts! i reckon this is useful when it comes to communication mix analysis. the data is really clear it will helps marketers/ companies to compare when they choose their communication tools.
Greg Mudd's comment, May 11, 2013 11:57 AM
while Google is ahead currently, Facebook has been taking a lot of steps to bite into online advertising, by working with several data companies to tie in offline purchase history with online, their introduction of emoticons, etc.
John Grant's curator insight, March 1, 1:16 PM
See the article at www.e-intelligence.inReceive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).If you like this scoop, PLEASE share by using the links below.iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Rescooped by Winina Tan from Awesome Websites Compilation And It Is Really Interesting
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good article on direct marketing

good article on direct marketing | Milestone 3 | Scoop.it

Via vanesa brooks
Winina Tan's insight:

Though this article only touches on postcards as a way of direct marketing for the consumers. This type of marketing strategy can be considered as old school. It is something that has been done for generation, and it can be an effective way to market your brand if correctly implemented.

But of course with every marketing strategy there will always be advantages and disadvantages. Advantages being it is high in selectivity, we control the readers exposure, high performance content, repeat exposure opportunities. While as the disadvantages being that it is a high cost, poor image (junk mail) and everything can be perceived to be cluttered. 

What do you think is another good advertising strategy for market penetration?

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Penny Liu's comment, May 9, 2013 12:58 AM
Direct mail is getting weaker and less effective. especially the social media is now taking over most communication. however, I do agree that some people still prefer this way. i guess as long as direct mail advertising has its own target market. despite some people pay less attention on mails (some people take it as junk mails) but still i know there are a group of people think it is convenient to receive information on their mail box. feel free to read this article toohttp://www.sourcelink.com/blog/matt-haskell/2013/05/02/trends-to-define-marketing-revisited-how-direct-mail-survives
Vana Chatikavanij's curator insight, May 9, 2013 3:21 AM

As for direct mail, it is a good method for getting intouch with your consumers, however, this method has become less effective more and more over the pass decade.

 

Direct mail seems to be gaining less attention compare to how the social media has grown within the society. Using direct mail to increase consumer engagement can be very effective if it is done at the right time. As for example; direct mail could be very effective after consumer purchase as this could give consumers feelings of good after purchase service.

Vana Chatikavanij's curator insight, May 9, 2013 3:22 AM

As for direct mail, it is a good method for getting intouch with your consumers, however, this method has become less effective more and more over the pass decade.

 

Direct mail seems to be gaining less attention compare to how the social media has grown within the society. Using direct mail to increase consumer engagement can be very effective if it is done at the right time. As for example; direct mail could be very effective after consumer purchase as this could give consumers feelings of good after purchase service.