Radha R, head of Consumer Packaged Goods (CPG) vertical, highlights the challenges faced by the CPG industry and how Mindtree ensures superior collaboration ...
Anastasia Mak's insight:
Consumer engagement impacts patient engagement and satisfaction. Due to the fact that all people are different throughout the world it is important to match personal preferences. Integrating customers with a company increases people's emotional attachment , they start feeling more special and think that company cares about them personally and tries to satisfy them fully. Successful consumer engagement will bring more positive outcomes for a company.
Uning a range of IMC tools helps to reach different audience and create one whole big picture about a company. It helps to engage and build long term relationship with customers. For example Red Bull does all king of different ads and events, which creates associations about the brand, also it is always can be seen wherever we go. Using different channels helps to create one big message.
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC]
Anastasia Mak's insight:
It is a very informative article showing statistics of how purchasing decisions can be affected by company's usage of social media. Apparently, people trust more to companies who are using such media platforms as facebook and twitter. It allows not only see the ad, but also they can talk about it and share with other people. Also, if probuct is always on the eye, consumers think it is more trustworthy. Almost everyone uses social media nowadays, so it is a great way to share it with people
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.