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Superior customer collaboration and engagement

Radha R, head of Consumer Packaged Goods (CPG) vertical, highlights the challenges faced by the CPG industry and how Mindtree ensures superior collaboration ...
Anastasia Mak's insight:

Consumer engagement impacts patient engagement and satisfaction. Due to the fact that all people are different throughout the world it is important to match personal preferences. Integrating customers with a company increases people's emotional attachment , they start feeling more special and think that company cares about them personally and tries to satisfy them fully. Successful consumer engagement will bring more positive outcomes for a company.

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IMC: Put Together

IMC: Put Together | Milestone 3 | Scoop.it
Anastasia Mak's insight:

Uning a range of IMC tools helps to reach different audience and create one whole big picture about a company. It helps to engage and build long term relationship with customers. For example Red Bull does all king of different ads and events, which creates associations about the brand, also it is always can be seen wherever we go. Using different channels helps to create one big message.

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Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter | Milestone 3 | Scoop.it
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC]
Anastasia Mak's insight:

It is a very informative article showing statistics of how purchasing decisions can be affected by company's usage of social media. Apparently, people trust more to companies who are using such media platforms as facebook and twitter. It allows not only see the ad, but also they can talk about it and share with other people. Also, if probuct is always on the eye, consumers think it is more trustworthy. Almost everyone uses social media nowadays, so it is a great way to share it with people

 

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