Milestone 2: Week 4-5
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The Importance of Setting Business Objectives

The Importance of Setting Business Objectives | Milestone 2: Week 4-5 | Scoop.it
Although "goals" and "objectives" may be technically different, the terms are often used interchangeably. However, they remain important -- if not critical -- to business success.
Elijah Taulago's insight:

This article talks about the importance of setting up business objectives. The author defines 3 major advantages of having business objectives. Business objectives define the nature and purpose of your business clearly and briefly. Over time, your goals display the wisdom of your strategy, plans, and efforts. Finally, setting objectives allow you a management by objectives (MBO) approach to making your company a success. I agree with the author I think that business objectives are like like having a destination on a map. By having a destination, businesses can then pin point what small objectives to be done and the resources needed to do it. By knowing this businesses can have a smoother run which will lead to efficiently.
 

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Rob Deles's comment, April 8, 2013 8:18 PM
This article was very helpful in highlighting the importance of having objectives. A business with out objectives is a business without direction. As stated in the article business objectives are like a "GPS", how can your business thrive without knowing the direction you wish it to go? However, simply having business objectives is not enough as the objectives themselves have to be specific and measurable. By having measurable business objectives, the success of the business can also be assessed by seeing whether or not the business objectives are being met.
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How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

How Social Media and Mobile Technology Impact the Customer Experience [Infographic] | Milestone 2: Week 4-5 | Scoop.it
It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social
Elijah Taulago's insight:

This is a very interesting article about a business’s communication with customers. Often one of the best ways to communicate with consumers is through personal communication channels. As we can see from this article it is often difficult due to the limited amount of time that a customer usually has. This article talks about ways of communicating with customers through social media and mobile technology. The research conducted suggested that the most preferred way of communicating with customers was through Phone direct. The least preferred way to communicate was video conferencing. The article also discusses the trending ways of communicating with such as social media. Throughtout the recent years , with the popularity of facebook, twitter and tout as well as the release of smart phones, companies are finding new ways to communicate with their customers.

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Anna Kong's curator insight, August 20, 2013 10:02 AM

I agree with this article, technologies are getting more advanced as days goes by, there are more ways to communicate with business for the consumers. Especially through, the social media channel such as Facebook. But however, it may be a good idea for the companies to have too much focus on the new social and forgetting their roots. As shown in the articles that 84% still prefers to talk on the phone and instead of the 16% would prefers to get in contact with the social Medias. There are no rights to disregard the social media net work, and perhaps it may be the opposite in the future, but till today most people would still go to phone or directly conversations, as it may seen polite. 

Gibson Zhou's comment, August 21, 2013 7:50 PM
It is a article about how communicate between business and customers. it may be a good idea for the companies to have too much focus on the new social and forgetting their roots through new technology. I believe that it is still the single best method for building relationships and getting a true understanding of your customers’ needs. The problem is that it takes time and your customers aren’t always willing to give it. The article also discusses the trending ways of communicating with such as social media. Throughtout the recent years , with the popularity of facebook, twitter and tout as well as the release of smart phones, companies are finding new ways to communicate with their customers.
Haifeng LIU's comment, August 23, 2013 10:07 PM
Some loud headlines and lots of value if you are prepared to dig down to the detail and the actual methodology. The ‘however for me though is that some of the headlines dont seem so stunning (e.g. contact direct less popular now than web) and what about the fact that telephone still heads the list – that’s the headline for me!
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Samsung Galaxy Note 2 Gains Majority Share by Targeting Minority Groups

Samsung Galaxy Note 2 Gains Majority Share by Targeting Minority Groups | Milestone 2: Week 4-5 | Scoop.it
Elijah Taulago's insight:

Samsung has done an excellent job at realising a potential market for their product the “Samsung Galaxy note 2.” Samsung has noticed that 12 percent more black and Hispanic smartphone users are Android users compared to Apple customers, not only that but iPhone dominates the market for the upper-middle class and affluent white demographic. This means that there is a huge opening for the low class to low-middle class demographic, because the black demographic is one of the fasting rising untapped markets. Samsung has decided to target them. This is a great example of Samsung’s understanding the concept external Influence on customer behavior and changing accordingly to cater to that customer/target market.

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Rob Deles's comment, April 8, 2013 8:00 PM
Indeed there is a huge potential for Samsung to seize a huge portion of the smart phone market by tapping into the African-American community. I believe it is a great move for Samsung to move away from the upper-class "white" demographic which is dominated by Apple. Whether or not Samsung is able to tap into this market depends on their ability to communicate with the consumer. By developing a marketing campaign that showcases a typical African-American suburban family and having Lebron James as a celebrity endorser, Samsung, I believe, will be able to effectively communicate with their desired target market.