Although "goals" and "objectives" may be technically different, the terms are often used interchangeably. However, they remain important -- if not critical -- to business success.
Elijah Taulago's insight:
This article talks about the importance of setting up business objectives. The author defines 3 major advantages of having business objectives. Business objectives define the nature and purpose of your business clearly and briefly. Over time, your goals display the wisdom of your strategy, plans, and efforts. Finally, setting objectives allow you a management by objectives (MBO) approach to making your company a success. I agree with the author I think that business objectives are like like having a destination on a map. By having a destination, businesses can then pin point what small objectives to be done and the resources needed to do it. By knowing this businesses can have a smoother run which will lead to efficiently.
It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social
Elijah Taulago's insight:
This is a very interesting article about a business’s communication with customers. Often one of the best ways to communicate with consumers is through personal communication channels. As we can see from this article it is often difficult due to the limited amount of time that a customer usually has. This article talks about ways of communicating with customers through social media and mobile technology. The research conducted suggested that the most preferred way of communicating with customers was through Phone direct. The least preferred way to communicate was video conferencing. The article also discusses the trending ways of communicating with such as social media. Throughtout the recent years , with the popularity of facebook, twitter and tout as well as the release of smart phones, companies are finding new ways to communicate with their customers.
Samsung has done an excellent job at realising a potential market for their product the “Samsung Galaxy note 2.” Samsung has noticed that 12 percent more black and Hispanic smartphone users are Android users compared to Apple customers, not only that but iPhone dominates the market for the upper-middle class and affluent white demographic. This means that there is a huge opening for the low class to low-middle class demographic, because the black demographic is one of the fasting rising untapped markets. Samsung has decided to target them. This is a great example of Samsung’s understanding the concept external Influence on customer behavior and changing accordingly to cater to that customer/target market.
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