Different people have different opinions, however i agree with this author opinion. i believe that direct marketing is to do interactions with targeted customer , improving communications and building customers engagement and loyalty which will lead to increase in marketing and sales.
The article is about media planning and strategy, I really enjoy reading this article and i find it very helpful. This article provides definitions to the terminologies that are involved in this exercise. The model gives a clear guidelines for developing media plan.
This article discusses about the key elements of the marketing communication mix. There are 7ps in this Mix’s, they are product, place, price, promotion, physical evidence, processes and people. The mix’s is important since it defines how a company will position its product in the market by blending various elements in different quantities. Advertising, personal selling, sales promotions and public relations are the elements mentioned in the article. I agreed that out of all the elements, Advertising is the most important one because it includes all paid messages deliver through various mediums, so that they could reach their target audience. Even though it is costly to do however it has benefits such as the message sent is design by the advertiser so that it will reach all consumers.
This article targets mostly on role of direct marketing in the IMC which is good since direct marketing is important role for the company to do inorder for them to engage their target consumers, to makes sales and gain cusomer loyalty. Having an understanding of this article will help the company to be sucessful.
Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The communication ...
This article talks about what Marketing Communication Mix is about, the communication mix refers to specific methods used to promote the company or its products to targeted customers. This article firstly suggested that there are five elements in to doing the communication mix, they are Advertising, Personal selling, Discounts and promotions, Public relations and direct marketing. Some depictions of the promotional mix include five elements, while others add a sixth that is event sponsorships. All the elements in this article are very well explained and I completely agree with it.
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