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Social Media Strategy 101 [infographic] | Digital Information World | #TheMarketingAutomationAlert

Social Media Strategy 101 [infographic] | Digital Information World | #TheMarketingAutomationAlert | Milestone 2 | Scoop.it
I've created this infographic to highlight best strategies on how to take your social media marketing efforts from good to great.

Via iNeoMarketing
Yangyu Wang's insight:

I found this article is very useful. It pointed out some of the common mistakes that many companies have made. Such as the content of their emails or messages “looks like written by a robot”, surely it can help the company reach as many as their consumers, it drives off them and develop their negative feelings about the company. Except that, “Network on every platform” and “update constantly” is the two very important items but also the easiest to be ignored by the company. It can help the company gain more followers through the multiple channels, build up their brand images, identities and reputations. Besides, even most of the companies can “be conversational” on reach down to their customers, the success of social media marketing or not still depends on the speed and quality of the response for those companies.  

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iNeoMarketing's curator insight, September 11, 2013 12:33 PM
  • See the article at from www.digitalinformationworld.com
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vince tracy's curator insight, September 11, 2013 2:56 PM

great info...

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Rescooped by Yangyu Wang from The Marketing Technology Alert
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Social Media Strategy 101 [infographic] | Digital Information World | #TheMarketingAutomationAlert

Social Media Strategy 101 [infographic] | Digital Information World | #TheMarketingAutomationAlert | Milestone 2 | Scoop.it
I've created this infographic to highlight best strategies on how to take your social media marketing efforts from good to great.

Via iNeoMarketing
Yangyu Wang's insight:

I found this article is very useful. It pointed out some of the common mistakes that many companies have made. Such as the content of their emails or messages “looks like written by a robot”, surely it can help the company reach as many as their consumers, it drives off them and develop their negative feelings about the company. Except that, “Network on every platform” and “update constantly” is the two very important items but also the easiest to be ignored by the company. It can help the company gain more followers through the multiple channels, build up their brand images, identities and reputations. Besides, even most of the companies can “be conversational” on reach down to their customers, the success of social media marketing or not still depends on the speed and quality of the response for those companies.  

more...
iNeoMarketing's curator insight, September 11, 2013 12:33 PM
  • See the article at from www.digitalinformationworld.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
vince tracy's curator insight, September 11, 2013 2:56 PM

great info...

Rescooped by Yangyu Wang from Milestone 2 ( Direct Marketing)
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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making | Milestone 2 | Scoop.it
Who says direct mail is dead? Many small businesses are spending their hard-earned money on direct mail campaigns to help drive traffic through their doors. But, with social media being where the “fish are”, I expected most small businesses use social media with their direct mail marketing. To dig a little deeper into this hypothesis this weekend, I opened up one of my hometown coupon packages that I found in my mailbox. I wanted to see how local small businesses, such as the ones in the Collegeville, PA area, were using social media to meet their business goals. I expected that every small business was using social media and making sure it was integrated into everything they did make sure their business was successful.

Via Brian Yanish - MarketingHits.com, Angela Kim
Yangyu Wang's insight:

I think for small business. Unlike those big brands, they do not have too much budget. The use of social media marketing can minimized the budget and maximized the outcomes. It can help small businesses become more competitive in the market. Apart from those advantages of social media marketing, compared with other big brands out there in the market, many small businesses are not only lack of budget, but also lack of reputations, and brand awareness. With the good use of social media platforms can somehow help the company build up their brand image and awareness. In the meantime, the quick and thoughtful response through the platforms may also leave good impressions to customers. It is the easiest way of doing marketing.  

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Matthew Pivac's curator insight, September 26, 2013 5:56 PM

This article is very well put together and describes in detail with good use of examples the way in which small businesses are going about their marketing wrong, through direct marketing to try and gain a customer base. It suggests in the article that Social media outlets are in fact where the customers now are, and that the small businesses that are spending so much on direct marketing currently, in fact need to allocate their resources into social media to gain this much needed customer base. 

Daryl Peterson's comment, September 26, 2013 9:24 PM
Yes matt this article is indeed very insightful and describes in detail what small businesses are doing wrong by using direct marketing with older methods. They should instead be taking into account exactly where all the consumers are which are on social media sites e.g facebook and consider advertising on there, making a page to get their brand image out to consumers within their segemented targer market. In doing so will have much better luck of succeeding using a modernised version of communication which is quick, efficient and effective in the world today.
Jarrod Gardiner's curator insight, September 26, 2013 10:16 PM

This article looks at ways a business can improve its direct marketing. The following is a list of ways it can improve its direct marketing:

Promote Your Social Media Channels

Always Link To Your Business’ Social Media Channels. 

Social Media Logos. 

Keep Your Social Media Pages Updated.

Tell Me Why I Need To Scan A QR Codes.

Add More Contact Information On Your Mailer.

Use Google Plus To Make It Easier To Be Found. 

Find A Part-time Marketing Coach To Add To Your Team. 

 

Rescooped by Yangyu Wang from The Marketing Technology Alert
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5 Steps to Determine the Perfect Social Media Strategy - Social Media Explorer | #TheMarketingAutomationAlert

5 Steps to Determine the Perfect Social Media Strategy - Social Media Explorer | #TheMarketingAutomationAlert | Milestone 2 | Scoop.it
Teddy Hunt offers 5 simple steps for small to medium sized businesses to develop a social media strategy.

 

However your business decides to tackle its social media marketing efforts, there are five steps that set the foundation for a successful social marketing strategy regardless of your company’s makeup.

 

1. Define Your Goals

2. Identify Your Target Audience

3. Target the Appropriate Social Media Platforms

4. Define Your Unique Selling Proposition (USP) and Core Topics

5. Create an Editorial Calendar


Via iNeoMarketing
Yangyu Wang's insight:

These five steps summarized the process of media strategy comprehensively and accurately. Identity the goal is to find the combination of media that enables marketers to communication with the message in the effective manner, to the largest number of potential customer at the lowest cost. Identifying the target audience is to focus on market analysis. Target the appropriate media platforms and define the unique selling proposition are to establishing media objectives and select the medium. 

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iNeoMarketing's curator insight, September 18, 2013 10:59 PM

You may want to create your editorial calendar first, then follow-through with the other steps. Why? The content is (presumably) targeted to a persona, and the social media channel should be relatively easy to identify.


  • See the article at from www.socialmediaexplorer.com
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The Role of Direct Mail in the Modern Marketing Mix

The Role of Direct Mail in the Modern Marketing Mix | Milestone 2 | Scoop.it
Yangyu Wang's insight:

I still think different marketing structures should apply into different size of companies. And even the different time period in the relationships between consumers and the companies should use different kinds of marketing strategy. Truly it is more emotional engaged with their consumer by using direct marketing for a company, but it increases their budget and ROI. It certainly not the best choose for those small and less famous brands, because they do not have as much budget as other big bands that have high reputations. And it is a little bit annoying to use the direct marketing at the beginning. Just remember how you reacted when you pick up a phone call which is a telemarketing, or door to door selling a product that you had never used? But the situation is different when the company has already built a relationship with their consumer. The appropriate of using direct marketing may increase the emotional engagement between the consumers and the companies. 

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Anna Kong's comment, September 26, 2013 9:55 PM
@jian wang this is an interesting article. by using technology more customers can experience different type of selling methods.
Emily Gavigan's comment, September 26, 2013 11:09 PM
Great article Danielle, like you say bombarding people with flyers in their letter boxes won't create a response from consumers but setting in place a strategic marketing strategy to work out how they can effectively target their customers, will have much more of a positive response. A marketing strategy is essential in using direct marketing as a communication tool because without it the effectiveness of the campaign is lost.
Maggie Zhang's curator insight, September 27, 2013 12:08 AM

As today, more and more companies start to realize the importance of the direct marketing. Direct mail, as one of the most important tools for direct marketing, still plays a big role communicating with the customers. The research showed that 83 percent of direct mail is opened in comparison to average email open rates of 11 percent in UK and 44 percent of consumers have visited store, purchased or enquired the product after received the direct mails from the company. The research tells us even nowadays more and more companies chose using direct email instead of direct mail, sending mail is still an important tool to reach certain consumers. 

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Email Marketing Vs. Marketing Automation | DMX-Direct

Email Marketing Vs. Marketing Automation | DMX-Direct | Milestone 2 | Scoop.it

Key excerpt...

 

With Email Marketing, every email subscriber on your list is going to receive the same email at the same time. Email marketing can be effective, but it’s very limited and short-sighted. You can track opens and clicks all day, but what do you really learn about your prospects’ interest levels?

 

Marketing Automation eliminates the need to sift through data to find quality and closeable leads. Prospects who respond to marketing materials are scored and nurtured accordingly; and the entire process is completely automated. Marketing Automation even allows you to send a given email at the time that your prospect is most likely in their inbox. Sales productivity and marketing effectiveness increase and time and money are saved. Furthermore, Marketing Automation allows marketers to know exactly where their efforts are paying off; where they may be falling short, then be nimble with adjusting accordingly.

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Via iNeoMarketing
Yangyu Wang's insight:

Agree with the article. Email marketing is certainly less effective in these days than before. The use of email in marketing can not make their consumers feel being unique and important. And even on the contrary, it is easy to make the consumers develop negative emotions on the marketing strategy, the product, and so as the brand. Besides, email marketing is more like a one- way through, unlike marketing automation, the consumers are able to interact, to choose the different channel. So obviously, even the use of email marketing can help the brand reach to a large amount of consumer quickly, it can not help the brand engage and develop the long term relationship with their consumers.

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Reuben Gordon Dalziel's curator insight, September 26, 2013 5:28 PM

This article highlights the difference between email marketing and marketing automation and why they are both important. First of all, both are key ingredients of communication mixes as it allows marketers to communicate with consumers on a personal level since they are sending them what seems like personal emails but they are the same for everyone receiving the email. This is why marketing automation systemscan be better since you do not have to spend extra time and money sorting out the emails and classifying what part of marketing research they should be added to. Automation systems link the emails to the research automatically by recording who opened the email and responses generated from them which is very useful for marketers as they advertise and plan different marketing campaigns.

 

Amy Davidson's comment, September 26, 2013 5:50 PM
I agree with Reuben in his decision that automation systems are a better alternative to emails. Personally I find it a hassle to go through unwanted emails and delete or redirect them, same goes for deleting them from spam. Marketers should be more involved in sending emails to only those who are interested through automated systems, and focus more on social media too.
Mehnaz Shama's comment, September 26, 2013 6:27 PM
I find this to be an interesting take on the common idea that businesses find emails to be the best way of reaching consumers. I personally believe, similar to Amy, that emails should be monitored as this article suggests , because emails become annoying or are stock piled in spam as Reuben has suggested.