I found this article is very useful. It pointed out some of the common mistakes that many companies have made. Such as the content of their emails or messages “looks like written by a robot”, surely it can help the company reach as many as their consumers, it drives off them and develop their negative feelings about the company. Except that, “Network on every platform” and “update constantly” is the two very important items but also the easiest to be ignored by the company. It can help the company gain more followers through the multiple channels, build up their brand images, identities and reputations. Besides, even most of the companies can “be conversational” on reach down to their customers, the success of social media marketing or not still depends on the speed and quality of the response for those companies.
Who says direct mail is dead? Many small businesses are spending their hard-earned money on direct mail campaigns to help drive traffic through their doors. But, with social media being where the “fish are”, I expected most small businesses use social media with their direct mail marketing. To dig a little deeper into this hypothesis this weekend, I opened up one of my hometown coupon packages that I found in my mailbox. I wanted to see how local small businesses, such as the ones in the Collegeville, PA area, were using social media to meet their business goals. I expected that every small business was using social media and making sure it was integrated into everything they did make sure their business was successful.
I think for small business. Unlike those big brands, they do not have too much budget. The use of social media marketing can minimized the budget and maximized the outcomes. It can help small businesses become more competitive in the market. Apart from those advantages of social media marketing, compared with other big brands out there in the market, many small businesses are not only lack of budget, but also lack of reputations, and brand awareness. With the good use of social media platforms can somehow help the company build up their brand image and awareness. In the meantime, the quick and thoughtful response through the platforms may also leave good impressions to customers. It is the easiest way of doing marketing.
These five steps summarized the process of media strategy comprehensively and accurately. Identity the goal is to find the combination of media that enables marketers to communication with the message in the effective manner, to the largest number of potential customer at the lowest cost. Identifying the target audience is to focus on market analysis. Target the appropriate media platforms and define the unique selling proposition are to establishing media objectives and select the medium.
I still think different marketing structures should apply into different size of companies. And even the different time period in the relationships between consumers and the companies should use different kinds of marketing strategy. Truly it is more emotional engaged with their consumer by using direct marketing for a company, but it increases their budget and ROI. It certainly not the best choose for those small and less famous brands, because they do not have as much budget as other big bands that have high reputations. And it is a little bit annoying to use the direct marketing at the beginning. Just remember how you reacted when you pick up a phone call which is a telemarketing, or door to door selling a product that you had never used? But the situation is different when the company has already built a relationship with their consumer. The appropriate of using direct marketing may increase the emotional engagement between the consumers and the companies.
With Email Marketing, every email subscriber on your list is going to receive the same email at the same time. Email marketing can be effective, but it’s very limited and short-sighted. You can track opens and clicks all day, but what do you really learn about your prospects’ interest levels?
Marketing Automation eliminates the need to sift through data to find quality and closeable leads. Prospects who respond to marketing materials are scored and nurtured accordingly; and the entire process is completely automated. Marketing Automation even allows you to send a given email at the time that your prospect is most likely in their inbox. Sales productivity and marketing effectiveness increase and time and money are saved. Furthermore, Marketing Automation allows marketers to know exactly where their efforts are paying off; where they may be falling short, then be nimble with adjusting accordingly.
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Agree with the article. Email marketing is certainly less effective in these days than before. The use of email in marketing can not make their consumers feel being unique and important. And even on the contrary, it is easy to make the consumers develop negative emotions on the marketing strategy, the product, and so as the brand. Besides, email marketing is more like a one- way through, unlike marketing automation, the consumers are able to interact, to choose the different channel. So obviously, even the use of email marketing can help the brand reach to a large amount of consumer quickly, it can not help the brand engage and develop the long term relationship with their consumers.