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Rescooped by Wenzi Liu from Consumer engagement and IMC
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Consumers Embrace Social Media for Brand Engagement, AR Poised to Grow, and More | Social Media Today

Consumers Embrace Social Media for Brand Engagement, AR Poised to Grow, and More | Social Media Today | Milestone 2 | Scoop.it
New Year

Via Callum Sweeney
Wenzi Liu's insight:

The article demonstrates a new study from IDG Research Services reveals the degree to which social media; video and mobile devices have become integral parts of consumers’ decision-making processes. 95% of the study’s respondents use at least one social media site, where 44% said exposure to tech products positively affects the likelihood that they’ll purchase the product in question. The same number said that seeing the product referenced in social channels also makes them feel satisfied with the company. This has illustrates that social media marketing is an important marketing strategy nowadays. It could affect the consumer’s decision-making process; therefore an effective social media marketing strategy would create customer’s loyalty and brand value for a brand. 

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Cen Xun's comment, September 26, 2013 3:40 AM
good article, its explained the important role which social media played for communicate with customer and in a marketing strategy.
Emily Zhang's comment, September 26, 2013 5:27 AM
This article effectively analysis the importance of IMC in a marketing strategy. Nowadays, social media has become the most effective trend to create consumers' loyalty and trust. Most companies used it as a communication tool to deal with customer; thus social media can also affect the customer's decision making.
Norman Vaz's curator insight, September 26, 2013 8:40 PM

This article talks about why social media is vitally important in todays business world. The article stated that consumers are more likely to trust the brand if they have some sort of social media sight. In my opinion this is true as in todays technological world everybody believes in social media.

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Infographic: Are You in a Committed Relationship with Your Customers? - Direct Marketing News

Infographic: Are You in a Committed Relationship with Your Customers? - Direct Marketing News | Milestone 2 | Scoop.it
Direct Marketing News
Infographic: Are You in a Committed Relationship with Your Customers?
Direct Marketing News
Acquisition and retention aren't the only marketing opposites that attract.
Wenzi Liu's insight:

This article has illustrates that relationship marketing is important in customers retention. No customer wants to feel like a short-term fling. To prove that they're in it for the long haul, marketers need to maintain a give-and-take relationship with their existing customers by generating value both for and from them. Communications is an integral part when building relationship with customers. Brand should communicate with their consumers effectively in order to build a long term relationship where it creates customers loyalty.

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Cen Xun's comment, September 26, 2013 3:47 AM
I agree with Liu, it is important to build a long term communication relationship with customer, which could make them feel respected, and its also bring more information about the customer's behaviours to the company.
Emily Zhang's comment, September 26, 2013 5:43 AM
Direct Marketing News is the industry leader in coverage of direct marketing. I agree with Wenzi's opinion, no customer wants to feel a short term fling. Communication is always the important way to deal with people and in order to make a brand effectively communicate with their customers, marketers have to carefully maintain a give and take relationship with their existing customers by generating value both for and from them.
Rescooped by Wenzi Liu from Communication Mix
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Don't put all your marketing eggs in one basket

Don't put all your marketing eggs in one basket | Milestone 2 | Scoop.it

This good article explains why rather than needing to make one big marketing investment such as an outdoor billboard campaign, it is much more effective to consider all of the facets that play a part in the journey someone takes, to do business with you.


Via Daniel Watson, Alexandra Renall
Wenzi Liu's insight:

This article started with this sentence “Don't put all your marketing eggs into a single basket: smaller spends on simple and cost-effective tactics can be as effective and bring longer-term benefits to your business.” I agreed with the idea that companies should not only spend their time and money on only one marketing investment such as an outdoor billboard campaign, it is much more effective to consider all of the facets that play a part in the journey someone takes to do business with you.

This can include:

staff uniforms

business cards

answering machine message

customer service

email signature

your packaged offerings

company vehicle

product names

social media use

communication style

reputation

website

reception area

sales process, and

Signage.

These factors are ways that a company can communicate with their consumers which could be a good marketing strategy for a company to focus on rather than only on advertising. 

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MakanakaTuwe's comment, September 24, 2013 5:19 AM
This article reinforces something that people have been told many times before: do not put all your eggs in one basket. For this well known statement to be linked to marketing budgets and expenditure is smart. I believe this article represents and shows the need for an organisation to diversify their marketing platforms when disseminating their marketing message to target audiences. The article goes back to IMC which is about making an impression at every contact/touch point an organisation may have with their client. "It takes multiple points of contact to lead them to that point."
Cen Xun's comment, September 26, 2013 3:56 AM
this article told us a trues: details are important, especially for some small business, the IMC study told us communication is important,pay more attention to small and simple details in communication such as business card could also making deep impression as billions advertisement,
Emily Zhang's comment, September 26, 2013 5:56 AM
This is a good article explained why rather than needing to make one big marketing investment such as an outdoor billboard campaign, it is much more effective to consider all of the facets that play a part in the journey someone takes to do business with you. This can include:
staff uniforms, business cards, answering machine message, customer service etc. These factors are better ways for companies to communicate with their consumers rather than only on advertising.
Rescooped by Wenzi Liu from Charisma Ink: Public Relations and Consumer Engagment
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Keep Your Customers Atwitter With These Social Media Marketing Tips

As with any marketing campaign, a business’s social media marketing plan must have a specific target audience, an avenue by which to var featureBoxVar = (Keep Your Customers Atwitter With These Social Media Marketing Tips -

Via Gaynor Meilke
Wenzi Liu's insight:

This article has provided some helpful tips for businesses to create a social media marketing plan. As social media is being used more and more nowadays, businesses should use social media effective when marketing. Brands should be using YouTube, Twitter and Facebook as platforms to communicate with potential consumers as they are being used so widely nowadays. As you use social media marketing, you need to always monitor things posted about your enterprise. Given how quickly thing can go viral online, an embarrassing typo could prove very detrimental to your reputation. While this may generate a lot of publicity for your business, oftentimes, it is not the publicity that you are seeking. 

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Gaynor Meilke's curator insight, May 4, 2013 7:51 AM

Some great advice here for those looking to establish themselves or their business in the social space.

 

 

Cen Xun's comment, September 26, 2013 3:43 AM
use social media to influence your customer is quickly, easy and the most thing is, you can immediately to see how much they was being influenced.
Emily Zhang's comment, September 26, 2013 5:31 AM
I agree with Wenzi's insight. This article states some helpful tips for business to create a social media marketing plan. In today's market, social media has played a big role, lots of companies whether big or small businesses all use it as a communication tool communicate with customers. Social media is not only a tool to connect people together but also a great way for advertising to attract customer.
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What's the best marketing communications mix for my brand ...

What's the best marketing communications mix for my brand ... | Milestone 2 | Scoop.it
Choosing the right marketing communications mix for optimal impact is more important than ever. With less and less time – and budgets that need to stretch to do more – marketers are finding it increasingly difficult to keep up with constantly ...
Wenzi Liu's insight:

Each brand should have its own communication mix because every brand has different products, audiences and budgets. There’s no perfect strategy or magic solution, but a sound strategy implemented well will move good products and services forward. This article has contain 3 ways that would be helpful when consider a brands communication mix.

Firstly, use Medias that your audience uses. A company should be aware of their target consumers when considering communication mix. It would be important for the brand to use Medias that their targeted consumers use as an example if your audience is under 40 and likely active on social media, then it may make sense to develop a solid content strategy plan and execute it through appropriate channels.

Secondly, use what makes sense to your product. The nature of products and services themselves should be taken into account when considering the communication channels that you want to use.

Thirdly, use what’s appropriate for your customer relationship. Growing a brand is a process of getting more and more people to become aware of it and become increasingly loyal advocates. Social media marketing and in some cases, highly targeted advertising are going to be more core components to audiences who are in the early stages of getting to know you. On the other end, one-to-one communications such as email and even direct mail allow you to have relevant communications with customers who already have shown an interest in your brand.

This article has provided different factors that should be consider when choosing communication channels. It is important for a brand to choose the right the marketing communication mix in order to communicate with their consumers more effective. 

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Cen Xun's comment, September 26, 2013 3:49 AM
Liu chosen a good article about build communication mix for the company, because every company has different brand and product, this article is tell us how to find the best communication mix for a company through 3 steps.
Emily Zhang's comment, September 26, 2013 5:50 AM
Due to heaps of different product and prices. So there are no perfect strategy or solution. Each brand should has their own communication mix to deal with consumers. Wenzi has stated two useful ways that a company should aware of their customer when considering communication mix. Firstly, use Media that your target audiences use. Secondly. use what makes sense to you product.