The article demonstrates a new study from IDG Research Services reveals the degree to which social media; video and mobile devices have become integral parts of consumers’ decision-making processes. 95% of the study’s respondents use at least one social media site, where 44% said exposure to tech products positively affects the likelihood that they’ll purchase the product in question. The same number said that seeing the product referenced in social channels also makes them feel satisfied with the company. This has illustrates that social media marketing is an important marketing strategy nowadays. It could affect the consumer’s decision-making process; therefore an effective social media marketing strategy would create customer’s loyalty and brand value for a brand.
Direct Marketing News Infographic: Are You in a Committed Relationship with Your Customers? Direct Marketing News Acquisition and retention aren't the only marketing opposites that attract.
Wenzi Liu's insight:
This article has illustrates that relationship marketing is important in customers retention. No customer wants to feel like a short-term fling. To prove that they're in it for the long haul, marketers need to maintain a give-and-take relationship with their existing customers by generating value both for and from them. Communications is an integral part when building relationship with customers. Brand should communicate with their consumers effectively in order to build a long term relationship where it creates customers loyalty.
This good article explains why rather than needing to make one big marketing investment such as an outdoor billboard campaign, it is much more effective to consider all of the facets that play a part in the journey someone takes, to do business with you.
This article started with this sentence “Don't put all your marketing eggs into a single basket: smaller spends on simple and cost-effective tactics can be as effective and bring longer-term benefits to your business.” I agreed with the idea that companies should not only spend their time and money on only one marketing investment such as an outdoor billboard campaign, it is much more effective to consider all of the facets that play a part in the journey someone takes to do business with you.
This can include:
answering machine message
your packaged offerings
social media use
sales process, and
These factors are ways that a company can communicate with their consumers which could be a good marketing strategy for a company to focus on rather than only on advertising.
As with any marketing campaign, a business’s social media marketing plan must have a specific target audience, an avenue by which to var featureBoxVar = (Keep Your Customers Atwitter With These Social Media Marketing Tips -
This article has provided some helpful tips for businesses to create a social media marketing plan. As social media is being used more and more nowadays, businesses should use social media effective when marketing. Brands should be using YouTube, Twitter and Facebook as platforms to communicate with potential consumers as they are being used so widely nowadays. As you use social media marketing, you need to always monitor things posted about your enterprise. Given how quickly thing can go viral online, an embarrassing typo could prove very detrimental to your reputation. While this may generate a lot of publicity for your business, oftentimes, it is not the publicity that you are seeking.
Choosing the right marketing communications mix for optimal impact is more important than ever. With less and less time – and budgets that need to stretch to do more – marketers are finding it increasingly difficult to keep up with constantly ...
Wenzi Liu's insight:
Each brand should have its own communication mix because every brand has different products, audiences and budgets. There’s no perfect strategy or magic solution, but a sound strategy implemented well will move good products and services forward. This article has contain 3 ways that would be helpful when consider a brands communication mix.
Firstly, use Medias that your audience uses. A company should be aware of their target consumers when considering communication mix. It would be important for the brand to use Medias that their targeted consumers use as an example if your audience is under 40 and likely active on social media, then it may make sense to develop a solid content strategy plan and execute it through appropriate channels.
Secondly, use what makes sense to your product. The nature of products and services themselves should be taken into account when considering the communication channels that you want to use.
Thirdly, use what’s appropriate for your customer relationship. Growing a brand is a process of getting more and more people to become aware of it and become increasingly loyal advocates. Social media marketing and in some cases, highly targeted advertising are going to be more core components to audiences who are in the early stages of getting to know you. On the other end, one-to-one communications such as email and even direct mail allow you to have relevant communications with customers who already have shown an interest in your brand.
This article has provided different factors that should be consider when choosing communication channels. It is important for a brand to choose the right the marketing communication mix in order to communicate with their consumers more effective.
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