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7 Benefits of Direct Marketing | Direct Mail Marketing | e-Miles

7 Benefits of Direct Marketing | Direct Mail Marketing | e-Miles | Milestone 2 | Scoop.it
There are 7 reasons why your company should be using direct marketing to reach your audience and generate leads and you’ll find them in this article! (Learn about the benefits of direct marketing from this recent blog post on Consumer Engagement Now.

Via Amy Davidson, Orlando Werffeli
Victoria Clark's insight:

Direct marketing is a tool that aids in helping businesses to interact effectively with consumers directly on both a personal and intellectual level. This article states that direct marketing is a tool that is cost efficient especially when emails are involved as the 'middle channel' is completely missed and directly contacts the consumers to ensure they receive the correct information. Using emails also means that consumers may be more likely to respond. This articles emphasis focuses on how businesses and organisations need to pay attention to forming strong relationships with their consumers, existing and future ones as it will help them when it comes to making decisions about the companies product or service. Direct marketing works towards showing consumers that a business takes the consumers needs and wants into consideration when making marketing decisions. 

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Hendy Han's comment, September 26, 2013 9:05 PM
Great article Maggie. I agree with your insight. Direct marketing is one of the most effective on-going marketing tools that many successful company still using. The most utter advantage of using direct marketing is the chance to be physically and mentally presence for your potential or existing customers.
Holly Adams's comment, September 26, 2013 11:55 PM
@yuhang. great article choice here for describing the 7 benefits of direct marketing, helped me understand and think about how a company would particularly impart this. For example building personal connection is a great way to get feedback and therefore improve your business. An example of allowing this to happen would be to have you floor staff (the people talking with other people) understand the importance and bigger picture of their job. Many people at this level feel worthless to the company but they are actually one of the most importance as they built customer relationships and help build a perspective of the brand and it's name.
Shichi Zhong's curator insight, May 14, 2014 12:29 AM

The main 7 benefits are:

1. talk about your offers directly with the customers

2. experiment with new markets

3. Direct marketing is more cost-effective 

4. build personal connections

5. focus on specific groups

6. provide direct feedback

7. results are quantifiable

 

Those 7 benefits can be used for any direct marketing such as Direct Mail marketing and Direct Response Marketing.

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The Fortune 500 Finally Get the Benefits of Blogging/Social Media Marketing

The Fortune 500 Finally Get the Benefits of Blogging/Social Media Marketing | Milestone 2 | Scoop.it

Well it’s about time. It only took them 5 years, but it looks like the top U.S. companies are finally jumping on the blogging/social media marketing bandwagon. At least that’s the upshot of this year’s installment of the annual study on social media adoption on the part of Fortune 500 companies conducted by the University of Massachusetts at Dartmouth Center for Marketing Research.


As the above graphic from the study illustrates, after steadying for a few years, corporate blogging is on the rise in 2012.

 

Here’s something interesting. Since the UMass Dartmouth study began tracking data in 2008, rank has influenced adoption of blogging in the Fortune 500, with corporations ranking in the top 200 out-blogging those in the bottom 200. This trend held steady in 2012, with 54% of all Fortune 500 blogs coming from the top 200 corporations, and 28% coming from those ranked 300-500.


Even though only 28% of the Fortune 500 seem to be accepting the benefits of blogging, those companies that have are doing it right. Fully 90% of the F500 companies that blog encourage comments, have RSS feeds, and take subscriptions. Here’s an excerpt from an abstract of the study:


“It appears that those companies that have made the decision to blog have utilized the tool well. There is frequent posting, on-going discussion and the ability to follow the conversation easily through RSS or email subscriptions.” 


TWITTER
According to the study, nearly three-quarters (73%) of the F500 have corporate Twitter accounts and have tweeted in the past month, an 11% increase over last year. Significantly, every one of the top 10 companies (Exxon, Wal-Mart, Chevron, ConocoPhillips, General Motors, General Electric, Berkshire Hathaway, Fannie Mae, Ford Motors and Hewlett-Packard) consistently post on their Twitter accounts.


FACEBOOK
Surprisingly, Twitter edges out Facebook in the percentage of F500 companies using their social network: just two-thirds (66%) of the F500 are now on Facebook, an 8% increase since last year. Further, only 8 of the top 10 companies (Wal-Mart, Chevron, ConocoPhillips, General Motors, General Electric, Fannie Mae, Ford Motors and Hewlett-Packard) have Facebook Pages. Exxon and Berkshire Hathaway are still holding out (come on, Warren, time to create a FB company profile!).


NEW SOCIAL MEDIA=SOCIAL VISUAL
In another shocker, the UMass Dartmouth study found that the F500 are actually starting to see the utility of social visual marketing platforms such as YouTube and Pinterest. Roughly 62% of the top 500 companies have a YouTube account, and 11 of them (2%) are on Pinterest. In an ironic twist, 1 of the 11 happens to be Eastman Kodak.


THE BOTTOM LINE
In spite of a relatively sluggish adoption curve relative to SMBs, the UMass Dartmouth study suggests the Fortune 500 are finally coming around to the obvious merits of social media marketing. Considering their massive reach, this should’ve been a more intuitive relationship earlier on, especially given the many ways social media can benefit these companies, from fostering direct consumer engagement and promoting online content marketing campaigns, to facilitating less-marketing-centric initiatives like hiring and fundraising.


In any event, this is good news for the small or medium-size business owner or marketer, if only anecdotally. When the top 500 companies in the U.S. start moving their massive resources to further integrate social media marketing into their existing operations, it is a powerful affirmation that SMBs should be doing so too.

 

To riff on the famous EF Hutton commercial: when the Fortune 500 talk, people listen.

 

Victoria Clark's insight:

This article shows that it took the Fortune 500 companies five years to move forward into the trend that is social networking e.g. using Facebook and Twitter. This surprised me as it seems like these companies were just not paying attention to consumer engagement strategies as it is so common in today's society to use social media. Social media is an effective way of direct marketing as it is free and helps businesses get responses from consumers worlwide. Some companies are not using social media to its full potential and I think this is one of the main reasons as to why it took the Fortune 500 companies awhile to jump on the social media bandwagon. 

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Onnie Wongchanon's curator insight, September 26, 2013 9:45 PM

This is an interesting article about a market research done in America by the University of Massachusetts at Dartmouth. The research focuses on the use and adoption of leading companies in America terms of blogging and social media. Their research comprised of the Fortune 500 companies. Since the start of the research in 2008 there has been an increase from 16% to 28% of usage. As at 21 there are at least 73% of companies that have a corporate Twitter account and 66% of which have a Facebook account. Alongside these two major social media tools companies also take advantages of YouTube and Pinterest to show of videos and pictures. Ultimately it is a sign that companies are now using social media and blogging as a tool of communicating to customers. 

Josh Leuenberger's comment, September 26, 2013 11:10 PM
@Curtis Milner I agree with where you are coming from, why did it take companies so long to jump on to social media pages such as Facebook. So many people are connected and linked through Facebook and other social media pages. It is almost a shock that it did take companies five years to join up to them. Social media advertising is an extremely large market almost every day consumers are looking at social media pages where a company could easily be advertised all over social media pages. It also opens up direct marketing and open up the options of customer responses. As Curtis has said it is adapting the information from these social media sites and putting them to use. Are the tools that make a company successful as they can create a product or service that appeals to customers specifically.
Josh Leuenberger's comment, September 26, 2013 11:11 PM
@Curtis Milner I agree with where you are coming from, why did it take companies so long to jump on to social media pages such as Facebook. So many people are connected and linked through Facebook and other social media pages. It is almost a shock that it did take companies five years to join up to them. Social media advertising is an extremely large market almost every day consumers are looking at social media pages where a company could easily be advertised all over social media pages. It also opens up direct marketing and open up the options of customer responses. As Curtis has said it is adapting the information from these social media sites and putting them to use. Are the tools that make a company successful as they can create a product or service that appeals to customers specifically.
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How Direct Marketing Creates Direct Results

How Direct Marketing Creates Direct Results | Milestone 2 | Scoop.it

Via Barbara Kurts
Victoria Clark's insight:

This article shows how effective direct marketing can be in creating direct results in comparison to false results used from target market feedback and websites. The main idea that I got from this article is that one on one marketing is usually the most effective and accurate form of direct marketing and give companies correct results. 

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Kimberley Paisey's comment, September 25, 2013 7:23 PM
This was a good read to show how direct marketing can be effective in creating results from the target market feedback.
I agree with Victoria that the main idea posed in this article is that one on one marketing is the most effective and accurate form of direct marketing and allows companies to get correct results in real time.
Jacinda Alexander's comment, September 26, 2013 8:34 PM
This article made alot of sense about how effective direct marketing can be for companies. I agree with Victoria that the main idea from this article is that one on one marketing is the most effective way when it comes to getting better results for compaines and businesses.
Rescooped by Victoria Clark from Emerging Media Technologies
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10 Ways Facebook Is Integrating Into Your TV, Music, Games, Cars & Cameras

10 Ways Facebook Is Integrating Into Your TV, Music, Games, Cars & Cameras | Milestone 2 | Scoop.it
The world's biggest social network wants to change the way you share TV shows, music and games. Think frictionless sharing meets social TV for all media.

Via Technology Planning
Victoria Clark's insight:

Facebook is using the idea of integration across all different types of social media including TV and applications. This use of integration has proven how large Facebook has and still is becoming as well as how it is a need in the world of social media to be used with almost anything. With the help of other brands Facebook has made it possible to allow people to find out what shows and movies their friends are watching. It is really interesting to read about Facebook and Mercedes Benz creating an application together to be used in the new car model. 

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Kimberley Paisey's comment, September 25, 2013 7:08 PM
Facebook is one of the largest social networking sites in the world! The idea of using integration across different areas is a great idea for the business.
I agree with Victoria's comment that Facebook is so popular that it can paired with almost anything and become successful.
It will be interesting to see the positive changes this brings to the way people use Facebook.
Jacinda Alexander's comment, September 26, 2013 8:15 PM
Facebook is the one of the biggest and best social networking site around the world at the moment. everyone is on it and uses it on a dail;y basies. I found this article to be very interesting in that Facebook and Mercedes benz are creating an app in their new car model. I agree with Victoria that the use of integration has proven how large facebook is and still becoming. It is a growing site that is helping people connect with one another.
Rescooped by Victoria Clark from Week 7; The power of ideas, integration across all media
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Effective multichannel marketing campaigns

Effective multichannel marketing campaigns | Milestone 2 | Scoop.it
There are just two days left to get your entries in for our new digital marketing and ecommerce awards, #TheDigitals, so to give some last minute inspiration I've rounded up six examples of effective multichannel marketing campaigns.

Via Jillian Hor Maelynn
Victoria Clark's insight:

This article discusses the success of six different companies who have all used multichannel and direct marketing to their advantage and ai in successfully receiving direct responses from consumers. By using various different marketing channels it will ensure that the consumers attention is gained and the brand is marketed to its target market effectively. Direct responses from consumers usually comes from the use of social media as well as other forms of media which results in companies having a successful marketing strategy. 

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Jacinda Alexander's comment, September 26, 2013 8:21 PM
I enjoyed reading this article about effective multichannel marketing. This article has discussed 6 companies that have used multichannel and have become successful. I agree with Victoria that by using various different marketing channels it will gain consumers attention and therefore the target market will work effectively.
Josh Leuenberger's comment, September 26, 2013 9:43 PM
@Curtis Milner I still think that integrating with consumers on a personal level is an extremely affective way of building a relationship with customers. Where customer response is involved, customer response can dramatically improve aspects of a product or service. A business may have an idea of how to develop and market a product. But may not specifically have a product or service that is attractive to a consumer. But a customer response can help with the improvement of this issue as the response or feedback can help adjust specific aspects of a product. In the end direct marketing can be the most affective way of gaining customers as it is something that the customer is most likely to want and therefore making it a successful idea.
James Bradley's curator insight, September 30, 2013 7:38 PM

This article showcases applications of how brands have used innovative ideas incorporating digital aspects of communication with physical presence to create a more rewarding experience for consumers. In doing so, these brands have created value for consumers while also increasing the coverage and brand equity through the campaigns mentioned. These campaigns successfully engaged consumers which created a creative way to communicate with each consumer participating but also the social network which consumers engaged with throughout the campaign.