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10 HOTEL MARKETING RULES for direct bookings

10 HOTEL MARKETING RULES for direct bookings | Milestone 2 | Scoop.it
Through our many years of hotel marketing experience we've collected a very large know-how to help hotels around the world increase their direct bookings. We've made a chart here that we're.
Tegan Thomas's insight:

These tips are very helpful for businesses to increase how they are coming across to people. No business has ever gained a reputation by sitting in the back and not doing the hard yards to get customers through their doors.

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Jasmin Vallance's comment, September 27, 2013 12:56 AM
I like the 10 marketing rules for hotel management recovery. They provide a good insight as to how digital marketing can affect how a business is run and how everything is about image.
Frédéric Pressac's comment, October 1, 2013 4:01 AM
Martin Soler, VP Wihp, It's the only men who look what's happend
Frédéric Pressac's curator insight, March 10, 2015 5:55 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

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5 Ways to Save Money on Direct Mail Marketing

5 Ways to Save Money on Direct Mail Marketing | Milestone 2 | Scoop.it
Create your next direct mail marketing campaigns for postcards, letter…

Via Skip Boykin
Tegan Thomas's insight:

This is an article which can help small businesses utilize what they already own and how they are able to recycle old material. This is a good point to bring across to small businesses and allow them to understand that they have the ability to utilize their costs and make it go as far as possible.

 

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Chelsea Tidswell's comment, September 25, 2013 5:18 AM
I like what you have said here Tegan. Small businesses have a lot more to them than what meets the eye. If they can strategically reuse and recycle old material, they can hugely benefit from this and also make huge savings. They need to know what they can utilize in order to make their budgets stretch as far as possible
Analiese Rands's comment, September 25, 2013 4:43 PM
yes this article Tegan can help with small businesses. This article gives great tips to save money and utilize every dollar efficiently.
I also agree that small businesses have a lot more to offer than meets the eye and can reuse their old materials and create savings.
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Direct Mail Marketing, Direct Profit? [Infographic]

Direct Mail Marketing, Direct Profit? [Infographic] | Milestone 2 | Scoop.it

Marketing Strategy - Despite the persistent rumors that print is dead, mailboxes everywhere continue to get stuffed with direct mail marketing pieces. But how successful is direct mail marketing really?


Via Kamal Bennani
Tegan Thomas's insight:

This is such an interesting topic to disucss as mail boxes are still being inundated with brochures and mail about what stores have what deals. However having the email advertising is also a good and convenient way for people to see what is happening if they are on the go most of the time.  Email advertising could also head straight for the delete bin before people open it, this is also the case for the 'junk mail' that people may receive.  Advertising is happening everyday and people will either ignore it or read it.  

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Matthias Röse's comment, September 26, 2013 8:35 PM
A lot of very interesting data is displayed in this graphic and it was fun studying it. Beforehand, when reading the article, I was very surprised by the fact that direct mail is on the rise again. I thought that with Emails being cheaper, faster and the easiness of tracking its effects but I learned otherwise. Yesterday I read an article giving best practice examples of direct mailing which is very interesting and I recommend to everyone thinking about a direct mailing campaign because the examples are quite inspiring (http://designshack.net/articles/business-articles/12-brilliant-direct-marketing-pieces-you-have-to-see/). I look forward to 2014 and I’ll definitely check whether the predictions about rising spending on direct mailing come true. I think that it is very important to know whether your business is in a branch where consumer prefer direct mail due to its seriousness.
Priscilla Hema's comment, September 27, 2013 12:07 AM
Jasmine, Though Physical mail such as ones received through a mailbox may urge consumers to open and have a look. most are discarded without a thought. this is a huge waste if not discarded correctly.
dane norton's curator insight, September 30, 2014 6:47 PM

One important tool that companies use when participating in direct marketing is direct mail. Direct mail is an old school approach that has been around for centuries to engage with customers, despite rumours of it dying its actually on the rise. The reason why direct mail has not died and has remained in favour within companies is the power it wields. In this article it states that on average 6.5 out 10 people either purchase or engage with the business that have received their mail. This article reinforces the fact that direct old school mail should not be completely over looked at over technological advances like smartphone apps and direct mail marketing equals direct profit.

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Say Hello to “Demand Tagging,” The Next Generation of Direct Marketing

Say Hello to “Demand Tagging,” The Next Generation of Direct Marketing | Milestone 2 | Scoop.it

The retail industry is experiencing a fundamental shift in consumer expectations as mobile technology nears ubiquity.


Via Riaz Khan
Tegan Thomas's insight:

This is such an intelligent way to market a company by 'Demand Tagging' when a customer will talk about them on Facebook or Twitter and they are able to give out discounts if there is a deal they can snap up.  This is the new way of marketing and a good way to market directly to a person or demographic.

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Maybelle O'Connell's comment, September 26, 2013 5:06 AM
I agree with Angela Kim that "demand tagging" is a good idea. demand tagging is when customers talk about a particular product on social media cites such as Facebook and twitter company’s are then able to directly target those consumers with discounts and offers. This is a new and innovative way of direct marketing.
Amy Davidson's comment, September 26, 2013 8:18 AM
I agree with Candace, the importance of "demand tagging" is higher priority now as it allows the marketers to market their products to consumers who they want to attract, and loyal consumers already within their base. It is an experienced and developed way of marketing directly and appealing to the customers needs and wants.
Yangyu Wang's comment, September 26, 2013 4:55 PM
It seems form me that the demand tagging strategy is a part of the market research and analysis. The company must know what their target market is and what they really want. I think this is the basic ideology which leads their bossiness to success. And the use of demand tagging strategy is a double win situation on both customers and companies. It save them both troubles on knowing each other’s needs.
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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making | Milestone 2 | Scoop.it

I reviewed a well-known shared direct mail package recently and came up with these 8 suggestions that will help out every small business.

Tegan Thomas's insight:

This is a great insight on how small American businesses are using their strengths, or lack of strength.  The world today has a strong social media presence however if small businesses are not utilising this then they are losing out on some of the most powerful ways to get money rolling through their door.  These tips that have been pointed out in this article are very useful and should not be brushed aside. 

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Melika Trott's comment, September 27, 2013 12:06 AM
I agree with German, its the simple things such as not putting the company website on flyers and hard copies of peomotional documents. This is especially important in New Zealand as you say because most of our business are reasonable small and unheard of.
Patrick Wong's curator insight, March 11, 2014 11:04 PM

what a great article explaining the little mistake the small businesses are making with direct mail and social media. often are about not having sufficient information on your social media/ your company is hard to find which make it hard for customers to have an efficient communication with the small business. Small business need to watch out this every little things because they are what make the business to have a good integrated marketing communication. 

Lili Wang's curator insight, May 15, 2014 5:42 PM

This was an interesting article to read as it clearly stated why some small busnesses are not succeeding in their industry as it talked about the factors that is holding them back.  Small businesses need to watch out little things because they are the core knowledge to ways that the company can improve on in the IMC process