Every year, your stakes are at their highest during the holiday season. This year, with the US economy still in recovery, retailers got some encouraging news from Chicago consumer retail research company ShopperTrak: For the 2012 holiday shopping season, retail sales are expected to increase 3.3% from last year, and a good chunk of that increase will come from online retail.
Every retailer wants to maximize the influx of shoppers at this time of year, and those that sell online have more opportunities than ever before to convert website visitors into buyers. Cyber Monday is becoming as much of a tradition as Black Friday. Holiday deals and discounts, such as free shipping and special coupons for program members proved especially attractive to online shoppers last year.
But what else can retailers do to boost sales online? And how do retailers keep these shoppers coming back when the holidays are over?
Here are 5 things online retails should do now ...