Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The communication ...
A business, to have a successful run at the Market should have a good marketing plan. Communication mix is considered as the encyclopedia of marketing measures to be taken to run the business. Following this trend will not only help the business to lay its foundation in the market, but will also help in creating a customer base that will be hard to lose.
A popular name and a strong customer bond is all a company needs to create a stronghold in the market and beat its competitors. In article it has also mention about the five elements of communication mix ie advertising, personal selling, public relation, direct marketing these the elements which are really important when a company wants to communicate about their product with consumers but at the end the article tells that even event sponsorship is important part of communication mix.
"Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank..."
The title for this article explains the main purpose of the article - the engagedment of instagram is 18 times more than fb - This is explained to be because of the visual nature of Instagram. It is much faster for a consumer to look at a picture, very very quickly form an opinion of it and then either move on or like it and engage with that image/product/brand. On sites such as Facebook, there is often more reading involved which is a drawback. Instagram has also become a place where, although brands do not have a profile, like they might on Facebok, they have managed to become very prominent simply through customers and fans posting pictures and 'tagging' the brand. All clear signs that the consumer engagement is definitely being achieved - fb also allows users to think and read and understand where as instagram takes an artistic approach and more of a unique approach no brain work needed and you simple share or like pictures it looks at how much can be said with a photo- basically what can be said without any words
in this article the idea of direct marketing - which is known to be a form of personal marketing, i found that this does not target a group of people, however manages to take into account the needs and demands of individuals which helps them to make accurate decisions in the future.
Having and retainng a personal contact, has a large improvement of the brand-customer relationship and the consumer gains a sense of loyalty. Some of the tools of direct marketing are the social networking sites wherein a brand can keep its info updated through Facebook or twitter.
The latest tool being a smartphone which has now become a revolution for various brands want to connect with consumers. Succeeding such trend will not only help companies to keep their older customers but will also help them to make new ones through these social networking sites.
The marketing mix communication can be hard to understand and get in terms with however i found this interesting article on the 'Marketing Communication Mix' that I felt was easy to understand and covered the topic in a comprehensive way. Basically the communication mix is a very large part of the marketing strategy and comes down to how you communicate with customers. five main areas are highlighted and explained well, advertising, direct marketing, personal selling, public relations and sales promotion. These avenues, used well, can lead to a successful communication mix. It outlines on why the marketing communication is important and how it is used to understand how to further develop customer needs or how the products can be communicated in a better way for consumers
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...
This article gives good insight into the steps of actually creating an effective marketing communication mix. Starting most importantly with idetifying the target customer and choosing appropriate communication channels. The article also suggests ways of then measuring whether what a business is doing is successful. Either by looking directly at sales and any changes in business and also by asking the customer directly, where they heard about it, what part of the message got their attention, why they bought it from the place they did. the marketing mix looks are creating a strong communication with their potential consumers to ensure that it creates a large impact on the consumers communictiona nd relationship
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