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3 Reasons Why Your Business Must Be Social - Business 2 Community

3 Reasons Why Your Business Must Be Social - Business 2 Community | Milestone 2 | Scoop.it
Rachel Bom Choi's insight:

This article highlights the growing importance of social media/networking in order for them to engage consumers. The article further suggests that this is the best and easiest way for brands and consumers to develop a relationship face to face. It seems that social media (suggested by the article) is positioning itself as an equal to other historical marketing channels such as TV, Radio etc. In order to successfully engage the audience the article suggests that the following must be in place:

 

1. If you're not online you don't exist

2. Content is king

3. Expertise is everything

 

When it comes to Consumer Engagement you need to insure the right consumer is being target, today social media is used by a range of audience "teenagers, revolutionary leaders and grandmas". Social Media is known for establishing trust with a target audience this builds and gains brand equity for a company. The articles also states that B2B customers are also on the lookout for social media for areas like innovation, knowledge, solutions and services available on the web. Using synergy you are able to link a constant message through social media and other marketing strategies easily. All strong reasons to engage consumers through social media and adapt to change in the market environment. Influencing profitability through engagement.

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shahd saif's comment, September 26, 2013 4:17 AM
I found this article particulary useful. specially the point that if you are not online you don't exist. I think that's true, due to marketers focusing so much on social media as their main way of marketing, forgetting that their is a whole market that isn't online. Great article Rachel
May Elizbeth 's comment, September 26, 2013 5:06 AM
Great article you have found here Rachel. In order to connect with target audience as well as generate new business leads, it is crucial for marketers to understand the importance of producing a creative synergy of linking a brand to other campaign elements - social media sites in particular, especially that most of the consumers nowadays (digital world) more prefer to get information, updates or special sale of a certain product online.
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5 Ways Social Media Content is Rapidly Evolving For Brands - AllTwitter

5 Ways Social Media Content is Rapidly Evolving For Brands - AllTwitter | Milestone 2 | Scoop.it
5 Ways Social Media Content is Rapidly Evolving For Brands
Rachel Bom Choi's insight:

This article was interesting as the writer mentions about the personal algorithms- as brands that it is harder to hardwire one’s brain for a brand. The article also shows five ways social content is evolving for brands to understand the type and level of recourses the company needs to know to be successful. It is important that business focus on knowing what consumer needs and wants as well as doing what’s practical, in order to become a social business and success in social marketing plan.

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shahd saif's comment, September 26, 2013 4:29 AM
There were many useful point this article mentioned. Specially the one you mentioned about how brands try and figure out consumers thoughts and brain. Sometimes making it difficult to figure out each consumers needs, unless the brand has figured out its target market. I agree with your points rachel
May Elizbeth 's comment, September 26, 2013 5:27 AM
Good point of view Rachel! I agree that it is vital for marketers to give emphasis to a mix of digital media strategy, as social content is evolving so quickly. Planning and budgeting are also important elements to consider in order to be successful.
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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | Milestone 2 | Scoop.it

Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan.
In other words, you need a strategy.
To help you plan a social media strategy, BigThunk Internet Marketing and Number 8 Communications jointly created the following infographic:

Read more: http://www.marketingprofs.com/chirp/2012/9036/four-steps-to-a-social-media-strategy-infographic#ixzz287pHIehy

Rachel Bom Choi's insight:

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.

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shahd saif's comment, September 26, 2013 4:33 AM
I found this article really interesting due to the fact, that its different to most of the ones that i read myself. Discussing exact point on how to use social media successfully, and what are the criteria's that need to be met in order to succeed.
May Elizbeth 's comment, September 26, 2013 5:46 AM
Very true how social media sites have transformed the society and changed consumer habits and behavior. As a result, it becomes one of the important strategies for marketers to consider to be successful. Good article and very interesting infograph Rachel!
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Targeting and Direct Marketing - Make your ideas Art

Targeting and Direct Marketing - Make your ideas Art | Milestone 2 | Scoop.it
With our knowledge of consumer habits and behaviour becoming increasingly sophisticated this has led to a previously blunt promotional instrument such as leaflet distribution developing a sharpness that if it still isn’t exactly scalpel precise, it...
Rachel Bom Choi's insight:

Good targeting is a basic yet crucial element of doing business. This is because good targeting often makes a difference between success and failure of the business. Good targeting plays a key role in direct marketing, and is an easy enough process. The fundamental procedure of targeting is identifying the profile of your existing customer. Although obtaining new customers is important, businesses should promote their products or services to existing customers. Good targeting and direct marketing minimizes unnecessary expenses and maximizes the potential response.  With a critical use of good targeting, businesses will surely experience a consistent improvement on their return on investment.

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May Elizbeth 's comment, September 26, 2013 3:57 AM
I strongly agree with the points made in this article that good targeting is one of the most important aspects to consider in integrated marketing communication program. Especially with the growth of digital media that transformed the consumer habits and behavior, it is crucial for marketers to establish an effective scheme in order to maximize response from prospects and customers. God one Rachel!
shahd saif's comment, September 26, 2013 4:42 AM
I agree with all the points made in this article. Good targeting can play a huge role in how a buissness perfoms. By targeting the right consumers, they are able to build a good, strong loyal relationship with the customers. New customers is obviously also important, by to maintain a relationship with your targeted consumers, is better for the long term. Good choice of article
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The 10 Steps In Developing A Strategic Social Media Plan For Your Business

The 10 Steps In Developing A Strategic Social Media Plan For Your Business | Milestone 2 | Scoop.it

Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan.
In other words, you need a strategy.
To help you plan a social media strategy, BigThunk Internet Marketing and Number 8 Communications jointly created the following infographic:

Read more: http://www.marketingprofs.com/chirp/2012/9036/four-steps-to-a-social-media-strategy-infographic#ixzz287pHIehy

Rachel Bom Choi's insight:

Developing the media plan is an essential factor in the IMC programme planning strategy. This article explains about the 10 steps in developing a strategic social media plan for your business. According to this article, companies should align the goals and business objectives while utilizing social media as a marketing tool, so that social media becomes an extension of the business. Many companies today want to convey their message through social media. However, most firms only create a channel but do not know how to use the channel to its full extent. Because social media can be used for a wide range of business activities such as, marketing, sales, customer service, research, analysis, HR and etc, companies should develop a systematic programme planning strategy to develop their business. 

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shahd saif's comment, September 26, 2013 4:54 AM
I totally agree with this article, more companies need to find the balance between social media and aligning it with the companies goals and objectives. It definitely highlighted some significant points, and also explained why some companies fail at using social media. Very interesting Rachel.
May Elizbeth 's comment, September 26, 2013 5:35 AM
10 very interesting and well-defined steps in developing a strategic social media plan. Great article Rachel!