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Rescooped by Yujue Wang 1250401 from Web site & Social Media Marketing
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5 Best Direct Marketing practices To help Your online business.

5 Best Direct Marketing practices To help Your online business. | Milestone 2 | Scoop.it

5 Best Direct Marketing practices To help Your online business. Direct marketing has been the the majority of conventional method of online verbal exchange (5 Best Direct Marketing practices To help Your online business.


Via GrupoNeo
Yujue Wang 1250401's insight:

This article illustrated five direct marketing practices for online business. Firstly, state an engaging title. Secondly, minimise the pictures. Emails are not like other ads that need lots of fancy pictures. Thirdly, make sure your web page link is evident. Fourthly, include related information. Finally, analyse your email. Provide relevant information is the most important thing. These five practices are closely connected with each other, with each of them focusing on a specific field. For emails, the first thing we read is titles, so state a title with few words that contain the main ideas of your email and attract readers. Also, lots of people may using mobile, the more picture you attached in your email, the more internet your email receiver will cost. As customer, we do not want to receive lots of emails that are all about ads or promotions, so it is also important for business owners to think about what kind of information customers want to receive as well. 

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Melika Trott's comment, September 27, 2013 12:19 AM
This article offers some good tips on good and effective communication. I believe direct marketing is the key to succeeding in todays compeditive world, so you had better do it right! Listen to tips in this article to implement success/
Min Li's comment, September 27, 2013 12:22 AM
Hi Sheenal, interesting article to read and I quite like the point you provided. This article talks about direct marketing practices for online business. I think company needs to note that consumers do not want to receive junk mails or unwanted messages about advertisements. Therefore, as companies, what they can do is to look into the consumer’s preferences and habits, and think about what kind of information consumers want to get. Then to make some changes to meet the consumers’ needs. Thank you for sharing a very interesting article.
Elaine Li's comment, September 27, 2013 1:07 AM
Hi, Joly, interesting article to read. This article talks about five direct marketing practices for online business. As you insight that the direct marketing is the most popular marketing strategy in organization. Direct marketing is easy to communicate with customer and introduce company product. The 5 best direct marketing practices are engaging titles, minimize the pictures, assure your web page link are evident, related content and analyze your E-mail. An engaging title will capture the target market and build interest for them to then explore the site. A title is usually the first thing that is read and therefore important that it is engaging. The above are the 5 Direct Marketing practices that will helpful to online business.
Rescooped by Yujue Wang 1250401 from The power of ideas; integration across all media.
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Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter | Milestone 2 | Scoop.it
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] (RT @lorilewis: Customers Are More Likely To Trust, Buy (Listen To #Radio) From Brands Who Use Social Media INFOGRAPHIC http://t.co/EzeKqq02Qr)...

Via Dr. Susan Bainbridge, Becky Norman, Nick Moxon, Fatana Faghiryar
Yujue Wang 1250401's insight:

This article made a good and clear point that for brands, social media equals engagement. The statistics show nearly 60% of people (59%) are more likely to trust a brand that integrates social media while 63% of people are more willing to purchase form business engaged with customer through platforms such as Twitter or Facebook. Moreover, for people from 18-34 years old, the figure are even higher, and there are more than 90% of them using social media to talk about their favourite products and services.

 

For me, I am one of the 18-34, and I use social media regularly. I don’t usually talk about a brand on social media, but I like to look through the comments on the social media before I purchase a new product or service, especially when I decide to go to a new restaurant. Still, I trust my friends’ comments. If one of my friends share a link of a local restaurant that has great food and service, I am more likely to try it than other new restaurants I’ve never been to.

 

Social media becomes one of the largest and cheapest platforms for brands to engage with customers and it is quite effective. It helps people learn a brand deeply. It is not like the official website that just expresses all good news, social media may include different perspectives or comments about the brand, include the positive views as well as negative views. And I think brands that using social media need to be careful, because social media is a powerful tool, and if something goes wrong with your brand, the world will know and you cannot hide it. So use it right, brands can gain lots of benefits and make the business more successful. 

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Elaine Li's comment, September 25, 2013 7:58 AM
Hi Yujue, I agree with your views. The article shows that customer are more likely to buy the products from business who are visible on social media. According to the research, Only 59%of people are more likely to trust a brand that integrates social media and 63% people more likely to trust the brands who use social media such as facebook or twitter. There 91% of people who’s age around 18-34 are more likely to use social media too. There are 500 million users who use twitter and 1 billion users who use facebook. To do the business on social media platform which is a cheapest way to improve your market share because from the social media platform your can engage with your customer directly, also this is an effective way to attract new customer to focus on your brand. Customer also can share their feedback about your product or your service, which is an effective way to develop your product or improve your service. Social media is a very large platform to let you to do your business successfully.
Steven Chen's comment, September 26, 2013 9:33 PM
Good insight Lycoris. For me, I fit into one of the 18-34 demographic and I use social media every day. All the statistics in this article show that social media plays a significant role in brand engagement and I totally agreed with it. For me, I would like to engage with a brand that using a social media platform, especially if some of my friend a link to me on Facebook. One of the reason that I would like to trust brands who use social media is there are not just positive advertisements on the Facebook page but also different comments I can read. And I also agree with Lycoris’s point that social media is a powerful tool. It is an effective and cheap platform for brand to engage with people, but it is hard to control. For brand, this could be a negative issue because when things go wrong, it is really hard to control how people saying on the social media so there is no way to hide the truth. And for customers, this could be a good issue because we knew if something goes wrong, we will see news on social media.
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Developing Effective Marketing Communication Mix | eHow

Developing Effective Marketing Communication Mix | eHow | Milestone 2 | Scoop.it
If you are contemplating a mix of marketing communications tools then you likely realize that using a variety of communications techniques can be more effective than using a "one-size-fits-all" strategy.
Yujue Wang 1250401's insight:

This article simply illustrated how to develop an effective marketing communications mix. There are five steps: 1. Identify target audiences, 2. Create key message points, 3. Identify apertures, 4. Write down plan, and 5. Identify tactics. In my opinion, the last two steps are the most important and also the most difficult steps of entire process and these two steps can differentiate a good brand with other ordinary one. The first three steps are basic steps that most business owners can find out easily, but creating a good brand that can deliver the right message to customers is relying on the last two steps. The fourth step is about set up the objective and main concept of strategy, in other words, it is a working plan to execute the mix of marketing communications. This is the beginning of setting an effective marketing communications mix in detail and if business owners set the right objective, they can align their strategies easily latter. However, in my point of view, this process can add one more step which is evaluation. After set all marketing communication mix it is important to evaluate how it works and develop it in the furture.

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Steven Chen's comment, September 25, 2013 4:11 AM
I agree with you and you made some good points. I agree that set plan and identify tactics are the most important steps, especially identify tactics. This article also gives some suggestions to complete the five steps such as 1. Use demographic research, 2. Determine message, 3. Find out opportunities to reach target audiences, 4. Set realistic objectives and strategies, and 5. Align strategies with the identified apertures and techniques to reach the objectives. The idea of adding one more step which is evaluation is necessary. On one hand, business can find out how their marketing communication mix works by evaluating it and it is a good way to find out whether your business objectives and goals are achieved or not. On the other hand, as the article said, using a “one-size-fits-all” strategy is not enough and it cannot be effective, evaluating existing marketing communication mix can help with justifying the old communication and developing different communication techniques.
Elaine Li's comment, September 25, 2013 7:29 AM
To YuJue, I quite agree with your opinion. This article described five steps to developing an effective marketing communication mix. Firstly, use demographic research to identify your target audiences; such as they are age, buying habit or others that involve to your business. The second step is most important step, which is to create your own message point’s means that you need to communicate with your target audience. The third step is to identify apertures that means can use this as an opportunity to reach your audience segments. When you understand your target audiences, message point and aperture then you can write down a plan to help you carry out your mix of marketing communication. The last step is to find out your tactics. This is requires to align your strategies and apertures to meet your business objectives. I think this article is quite simple and useful.
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Creativity in Advertising: When It Works and When It Doesn’t

Creativity in Advertising: When It Works and When It Doesn’t | Milestone 2 | Scoop.it
Yujue Wang 1250401's insight:

This article did some research and discussed about whether creative advertisements are more effective in terms of inspiring people to purchase goods and service than those advertisements that simply catalogue product attributes or benefits. From the consumer survey based on several numbers of product categories, the result shows the more creative an advertisement is the more effective in inspiring people to purchase. However, this result established when the business owner focuses on the certain dimensions of the creativity. Also, through this survey model, company can learn about the cultural preferences and therefore create suitable advertisements for different geographic markets. In my opinion, it is no doubt that the creative advertisements will attract more attention by people and lead positive purchasing activities. For example, the coco-cola’s “happy factory” ad is really attractive and I really like that ad. So even I am not really like sparking soft drinks such as Fanta, LP or Pepsi, but when I was asked what drink you chose for the combo in a fast-food takeaway, most time I chose Coco-cola. 

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Elaine Li's comment, September 26, 2013 7:02 AM
I agree with you Yujue. Thank you for sharing this article. The article described about that creative ads get more attention and lead to positive attitudes about the products being marketed. Advertisement is way to attract customer attention. The customer survey shows that more creative advertisement is more influence people to purchase when business owner focuses on the certain dimensions of the creativity. Business through the advertisement to delivered the message to the customer. I like the example that Yujue has provided at the end. I think create advertisement is very effective way to attract customer’s attention and inspiring people to purchase.
Steven Chen's comment, September 26, 2013 9:34 PM
The creative ads can obviously attract people’s eyes and lead to positive purchase attitudes. For example, think about the iPhone. From iPhone 4 to iPhone 4S till recently released iPhone 5C and personally I don’t think there are essential changes. From iPhone 4 to 5S or 5C, for me it seems the direct difference is the bigger screen. But still, there are lots of people consider iPhone as their first choice when they think about changing their phone. The most likely reason is the influence of iPhone’s advertisement. The 5C advertisement includes a clip that shows the product line of 5C, with a manager explaining how it was beautifully designed and produced. And this may make people forget it is just a phone with plastic case and it is almost nothing different with the pervious product but just more colourful. So from my point of view, the most success of Apple is how it designs its advertisement, and they did great job in terms of making creative ads to attract people to buy their products.
Rescooped by Yujue Wang 1250401 from Week 6; Creating an effective communication mix, Measuring results against objectives
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Setting goals and objectives makes your PR planning more effective - Public Relations Institute of Australia

Setting goals and objectives makes your PR planning more effective - Public Relations Institute of Australia | Milestone 2 | Scoop.it

Via Jillian Hor Maelynn
Yujue Wang 1250401's insight:

This article discusses how to set communication goals and objectives to make an effective public relation plan for your business and gives us few useful examples to help me to understand it.The value of public relation is hard to prove, but you still can prove it through measurable objectives for your activities.

The main difference between goals and objectives can be described as “an objective is a strategic step along the way to achieving a desired goal”. There are three types of goals in public relations: reputation management goals, relationship management goals and task management goals. Objectives should be measurable that has four requirements: 1. an infinitive verb, 2. a single outcome stated as a receiver of a verb’s action, 3. the magnitude of the action expressed in quantifiable terms and 4. include a target date for achieving the outcome. Also, a SMART acronym can help us to set objectives which include: specific, measurable, agreed, realistic and timed. 

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Steven Chen's comment, September 25, 2013 4:12 AM
Thanks for sharing this article, Lycoris. This article not only helps me to understand the different between goals and objectives but also let me know the importance of setting goals and objectives in terms of creating an effective public relation plan. Goals refer to the whole picture of the company, and they are broad, relatively abstract and hard to quantify. Objectives are measurable points that indicate how the company is making progress towards a broad purpose. The SMART objective is well known and used not only in marketing but also other domain such as event planning, and it is really useful. There are many benefits for setting communication goals and objectives such as 1. Lets employees know what is expected of them, 2. Let all people within an organisation know what is planned, 3. Helps to quantify the resources, 4. Helps to improve communication between the participants and 5. Creates measurable results.
Elaine Li's comment, September 25, 2013 8:23 AM
Hi, YuJue. You made some good point and I agree with you. This article let me to know about what is goals and objectives also let me to understand how to set goals and objectives to make an effective public relation plan. There are many benefits when setting communication goals and objectives such as to let people know what is expect of them, let other people know what is planned and help improve the communication between the participants. Goals and objective are different terms. The definition of goals is “to express the end points toward which effort is directed. ” and objective can be define as “subsets of goals and should be difficult to quantify.” I agree with Yujue’s insight, she had written down three types of goals in public relations and four requirement that objective should be measure. From this article also have some examples to let you to deep understand how to setting goals and objective to help to make PR planning more effective.