Back in the day when you wanted to buy a new pair of pants, you had to flip through magazines for inspiration, then visit a store and buy the jeans. This process evolved into flipping through a magazine or reading a blog for inspiration, and then looking for the pair of jeans that you want in an online store.
Now however the desire to buy something might just strike you at any given moment in time. Therefore, brands need to reach consumers directly – wherever they are, in any context.
Your device has become an online portal that takes you one step closer to making the purchase that you are thinking of. Your device is the bridge between physical and digital interaction. SOME argue that the emergence of digital will render physical retail obsolete. Some might even go so far to already proclaim the death of retail. But retail is actually more alive than ever. STUDIES even show that in-store digital marketing technologies increase brand engagement and open up new avenues for customer interaction....
Via Jeff Domansky