Milestone 2
18 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Josh Leuenberger from Week 6 - Creating an effective communication mix : Measuring results against objectives
Scoop.it!

What Is the Marketing Communications Mix?

What Is the Marketing Communications Mix? | Milestone 2 | Scoop.it
The marketing communications mix is the strategies used to advertise a business or a product line. It focuses on four main...

Via Matilda Alisi
Josh Leuenberger's insight:

This article describes and defines the aspects of the marketing communication mix. I agree how the article states that the marketing mix is a combination of strategies that in the end conclude a strategy as a whole. Where these strategies can be used in different ways to promote a company’s product. All the essential elements of the marketing mix are needed to create such a combination these are sales promotions, personal selling, direct marketing efforts, general advertising, as well as public relations. It is this combination that ensures the success of a marketing mix without one the marketing mix would likely fail. These aspects combined help ensure new customers by its promotional aspects. The article explains in depth what each of the marketing mix is. Which can help define the success of what a company is trying to achieve. Which in the end is to promote a brand or product and gaining customers in which a business may sell to.

more...
Hendy Han's comment, September 26, 2013 7:13 PM
Great job in finding this article Levi. It helps me understand the basic for marketing communication mix. It is a very educational article. This article give readers a much better understanding for the foundation of doing an actionable marketing efforts. Great job.
Hendy Han's comment, September 26, 2013 7:13 PM
Great job in finding this article Levi. It helps me understand the basic for marketing communication mix. It is a very educational article. This article give readers a much better understanding for the foundation of doing an actionable marketing efforts. Great job.
Hendy Han's comment, September 26, 2013 7:13 PM
Great job in finding this article Levi. It helps me understand the basic for marketing communication mix. It is a very educational article. This article give readers a much better understanding for the foundation of doing an actionable marketing efforts. Great job.
Rescooped by Josh Leuenberger from Milestone Two-IMC Direct Marketing, Consumer Engagement
Scoop.it!

Social Business Strategies Are Becoming Table Stakes

Social Business Strategies Are Becoming Table Stakes | Milestone 2 | Scoop.it
A fastgrowing number of companies are working to become social businesses, a study finds. (Let's get social!

Via Sophie Rieder
Josh Leuenberger's insight:

The modern world is changing every day and I think the companies that adapt to these changes are the companies that succeed in todays society. Consumers are becoming more social and as the article states business are starting to become more social as well. A way I see this in my personal life are the way in which snowboarding brands advertise their name through sponsorship, and how the sponsored riders advertise the brand to the public. Every day my own personal Instagram has pictures of brand names without any input from the brand itself the snowboarders wearing their gear are the ones doing the advertising. This is how companies are communicating on a personal level with consumers. Because the public are fans to these professional snowboarders and this causes consumers to want to get exactly what they have. The adaption of expansion into social media is exactly what will improve companies in the future and the article backs this up with research. 

more...
Shaahen Merchant's comment, September 25, 2013 9:23 AM
I totally agree, businesses have to change with the times and to the sources their consumers prefer using. By a product from your business is something you want to make easily accessible to your consumers. The more difficult it becomes the less they will do it.
Curtis Milner's comment, September 25, 2013 10:14 PM
@Josh Leuenberger I think it was only a matter of time before companies jumped on the social media band wagon. Like Josh said consumers are becoming more socially aware on multichannel media especially social networking sites. I also agree that the modern world is changing every day and companies that adapt to these changes are the companies that succeed in today’s society. I think social media provides that insight and allows companies to identify changes and adapt accordingly that’s why social media has become such an important form of media to use. It’s almost like companies have no choice but to jump on social media to avoid getting left behind. But why wouldn’t you though? The success it brings is for nominal as having a social business can better customer experiences, enable more responsive internal networks, and drive organizational efficiencies.
Matthias Röse's comment, September 26, 2013 6:36 PM
Actually it is the first time I hear of it even though half of the companies with 50.000+ employees already do it. The term of a “socially enabled enterprise” is new to me and I think it is quite hard to explain it correctly but I think this article does a good job and even backs it up with data. Engaging with employees and customers on a social level enhances loyalty to the company which makes employees work more efficient and harder. Also it builds a better and closer relation to the customers whereby the business can gain relevant data. All in all it is desirable for businesses of every size to be socially enabled but I think there is much more to do than just using social media. It’s a complex process that can take a long time but in the end it will pay off, that’s what I learned from this article.
Rescooped by Josh Leuenberger from Creating an effective communication mix. Measuring results against objectives.
Scoop.it!

Writing A Great Social Media Marketing Plan - Business 2 Community

Writing A Great Social Media Marketing Plan - Business 2 Community | Milestone 2 | Scoop.it

Via Tyler
more...
Calvin Henton's comment, September 26, 2013 9:17 PM
Social media is an interesting topic and with the three process of social media marketing would help evaluate your plans in order to improve your marketing plans. No social media marketing plan is perfect but there is always room for improvement and using the three process would enhance your marketing plans and be effective.
Ahmed Salman's comment, September 26, 2013 9:42 PM
I agree with your insight shay. i agree that Creating a effective marketing plan can be a very hard task at times and is crucial in order of how well your business can do.
Reece Gorinski's curator insight, March 24, 2014 6:58 PM

A social marketing plan can be a very hard task from some people. It is important to follow the steps with your brand and have a structured process. It is important that you plan well and have objectives on how you are going to achieve that goal. If you follow these processes then this can help create an error free plan.

Rescooped by Josh Leuenberger from Direct Marketing and Consumer Engagement
Scoop.it!

Infographic: Are You in a Committed Relationship with Your Customers? - Direct Marketing News

Infographic: Are You in a Committed Relationship with Your Customers? - Direct Marketing News | Milestone 2 | Scoop.it
Direct Marketing News
Infographic: Are You in a Committed Relationship with Your Customers?
Direct Marketing News
Acquisition and retention aren't the only marketing opposites that attract.

Via Sian Arthur
Josh Leuenberger's insight:

I think the outline of this article is important in terms that stabilizing a relationship with customers create a bond between a business and consumer. I think that it is important for a business to not forget previous customers who in the future can become loyal customers. Who might not just only purchase a businesses goods when it suits them but to market your product through word of mouth. This I feel committing to relationship marketing is important when developing a loyal customer base. Which in turn may benefit to dominate the market eventually. The market outlines that companies these days are not committing to its customers. I do not understand how so many companies do not participate in relationship marketing yet 70% of marketers surveyed agree that retaining a customer is cheaper than attaining a new one. Which can be a cost improvement to a company? Which is why I find it odd that marketers do not put better resources into customer loyalty.

more...
Matthias Röse's comment, September 26, 2013 6:35 PM
I enjoyed studying the infographic with its very interesting data. I was surprised that so few companies include customer retention in their marketing plans although 70% of marketers agree that it is cheaper to retain than to acquire new customers. I agree with Josh Leuenberger who states that fostering the relations to former customers is important to make them buy again and that recommendations by them are more valuable than many marketing campaigns. Recommendations lead to new customers. For example companies by incentivizing recommendations retain former customers AND gain new ones and thus kill two birds with one stone. The article is good make everyone aware of the importance of retaining customers that many forget about.
Enele Westerlund's comment, September 26, 2013 7:37 PM
Blake, I agree that DM does encourage repeat customers and, as the article says, too many companies focus too much on obtaining new customers they may be losing out on retaining their current ones. Relationship marketing is definitely a very important, and underrated method.
Calvin Henton's comment, September 26, 2013 9:04 PM
As many companies, customer loyalty is important and making sure that the relationship between the two are maintain but to my surprise a lot of companies seem to lack in keeping its consumer retention. Retention is important to the company as it provides profit and long term connection with the company.
Rescooped by Josh Leuenberger from Week 7 - The Power of Ideas, integration across all media
Scoop.it!

Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | Milestone 2 | Scoop.it
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.

Via Matilda Alisi
Josh Leuenberger's insight:

Through direct marketing, marketers in todays society are able to specifically target consumers and consumer markets. Through modern societies many marketing channels, which can adapt and specifically target consumers. This can be done through the different types of channels of communications. What has improved the communication between companies and the consumer are the advancements of feedback through social media. Integrated marketing communications level with consumers on an emotional level so that they are able to improve products and adapt to changes. The article explains the direct communication and interaction with consumers is improving products for consumers making them more appealing in many different aspects. I think companies reaching consumers on a emotional level is very important. Because myself personally I would feel much more inclined to purchase a product that was almost made specifically for me than a product that was designed for a whole range of consumers.

more...
Gregory Farr's curator insight, September 26, 2013 9:12 PM

Direct marketing and consumer engagement

This article brings up improtant points about how direct marketing has increased espically with new media and technology. There is always increased risk with personalised direct marketing through social media where you must make sure you keep to the theme and image of the company to not cause confusion. As long as you can keep to theme it can be a very powerful way to reach a large customer base. With more and more people purchasing smartphones and tablets over PCs Mobile apps are becoming an increasingly popular way to market directly. This article covers the strengths of direct marketing through such media very well

Jordan Reti Pereira's comment, September 26, 2013 9:49 PM
@Oscar. I agree with your insight when you say that if a consumer is interested in a product or service, they will pursue more information. This holds true especially when the business can portay messages that are relevant to consmures in order to catch their attention long enough to invoke and idea in their minds whether they want to continue the pursuit of information or move on with the rest of their day.
Ashleigh Nicol's comment, September 26, 2013 10:39 PM
New technology and digital channels has indeed opened up a lot of opportunities for marketing managers, however it is more important to directly market more than ever before. This is because it is growing increasingly difficult to gain the attention of consumers. Selective exposure has become a huge problem for marketers to overcome and direct marketing helps factor out this problem. This is because the direct marketing approach targets the consumer on a personal level and gets them involved in the advert. It provokes their opinion and can create negative or positive feelings, however both gaining the attention of the consumer.