Milestone 2
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Direct marketing and consumer engagement

Fifita Tui's insight:

I agree with this article, to survive in the market world you need to have a unique marketing approach to be ahead of everyone else.  To target the right crowd you need to use the right tools to help market your business.  

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Creating an effective communication mix. Measuring results against objectives

Creating an effective communication mix. Measuring results against objectives | Milestone 2 | Scoop.it
Creating an effective communication mix. Measuring results against objectives
Fifita Tui's insight:

This article is focusing on the importance of taking the best possible ways of planning an effective market mix.  This process would help your business grown and build a connection with your customers and be successful in the long term.  

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Melika Trott's curator insight, September 26, 2013 10:10 PM

This article has some very good tips on effective marketing. Getting the right message across to the right people is the most important thing in marketing, and if it is not done correctly you run the risk of failing in todays competative world. You must identify the target audience, if you dont know who they are how can you possibly hope to attract them? Clearly identify them clearly and really do the research into what they need, want and the sources they trust. If for example your product is emergency health alarm braclets for old people/retirees, then there is no point having a facebook page, most of the older generation dont even own computers let alone have a facebook page. You must instad find a way to communtcate with that audience effictively and really show then exactly how your peoduct will benefit them. This can be diffcult to achieve sometimes, but with the proper research and the correct stratigies in place, a very sucessful business can be achived.

German Grebenyuk's comment, September 26, 2013 10:48 PM
@Melika It's definitely true that there there must be consistency in marketing mix, also when it comes to comes to communicating with audience. Not knowing who your target market is bad enough in many way - in the context of marketing communication that means that you will not use appropriate channels. As a result, you both fail to deliver your message and end up wasting money on ineffective communication.
Leish Snell's comment, September 26, 2013 10:50 PM
This article is a very insight article for businesses who want to improve their marketing and communication skills. Businesses need to be strategic when marketing their products, they need to almost be and know their target market. Once that is established, I agree with Melika, you can then promote the product to suit their needs. There is always mistakes made by businesses that don't market their product effectively and therefore are faced with issues that they have to find a solution to solve, as well as trying to maintain and not loose their current customer base. This article Is helpful as a guide but businesses would need to do further research in order to be at their best.
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The power of ideas; integration across all media

Fifita Tui's insight:

Interesting! Not everyone has the confident to get up and speak in public or in a group as everyone is different.  There is nothing wrong with being an introvert cos that’s who you are!

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