With nearly 50% of consumers reporting that both search and social media influence purchases, Social Media and SEO are hot topics for most online marketing firms. But there’s a world of difference between the notions of social dominance, super-powered with search ubiquity and the ability to successfully implement – especially in large companies.
One of the most common issues is that social media efforts themselves are often uncoordinated activities, let alone working in sync with search engine optimization.
Enterprise marketing initiatives typically involve multiple stakeholders, layers of approval and messaging guidelines that can stifle ambitious social content optimization and promotion.
It is possible to make significant progress in a reasonable amount of time with the right mix of planning, communication and expertise. The key is to understand the nature of the business and how a coordinated social media and SEO effort can help the company solve problems and achieve goals.
Here are 5 Tips to Empower Enterprise Social Media SEO:
5. Content Creation & Curation
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Via Giuseppe Mauriello