Todays consumers is more likely watching TV with a tablet or a smartphone in their lap rather than a TV dinner.
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This article telling the nowdays trend, that business will usng the Screen driving customer engagement. like there“Consumers are going to decide how they want to engage, and marketers have to figure out how they're going to work around that,” says Russ Crupnick, SVP of industry analysis at NPD. “The more narrowly they target, the more specific they can get, the better the result is going to be.” In the article, there showing the percentage of The NPD Group stated that 87% of people in the United States use at least one second-screen device while watching TV. Broadcasters have leveraged this trend to romance video viewers away from time-shifting devices and PCs, teaming with app developers like Viggle to reward people for watching live broadcasts and interacting with sponsors. 87% means a huge amount in all cases.
“One of our most important metrics is engagement,” says Scot Cottick, senior manager of interactive marketing at Nissan North America. “This campaign sought to solve how in-program messaging could drive users to unique content on mobile devices that synchs with the show itself, the result being to further the engagement and consumption of our brand.”
. “Facebook comments also multiplied during the show. It generated a unified discussion,” says Steven Habbi, senior planner at Nissan's digital agency.
By according these marketers saying as above, we can easily find out how populor social media in current stage. people love to see diferent things from the screen as that can create something very unique that we ever seems in real life. And, people are use to look out the information from media, its quick and easy.