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Rescooped by Cazna from IMC Week 7 - Creativity in Advertising & Blending Creativity with Branding Research
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Creativity in Advertising: When It Works and When It Doesn’t

Creativity in Advertising: When It Works and When It Doesn’t | Milestone 2 | Scoop.it

Via Conflict Jr Milestone
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Conflict Jr Milestone's curator insight, September 26, 2013 11:48 PM

Creativity in this article concerns with the measuring of advertising performance and its effectiveness but mainly its uniqueness in approaching consumer’s interests. Five main dimensions the author states that I find interesting is the use of fluency, originality and elaboration as well as abstractness and resistance to premature closure. All of these dimensions can be used effectively in regards to measuring the effectiveness of an advertisement whereas fluency refers to numbers of relevant ideas in an ad, originality measures the uncommon or the uniqueness of the ad. Elaboration can be refers to the amount of response given by a specific audience that the ad is targeted and abstractness measure the performance of the ad how it became from being targeted to a strong solid results. Lastly resistance to premature closure measures the ability of varieties of factors that the ad can be able to track.

adem salman's curator insight, August 22, 2014 2:18 AM

Really interesting article on whether or not creativity actually does matter when it comes to advertising. With surveys being done the conclusion came down to creativity in the end of the day does matter and more creative campaigns we overall more effective. There are certain dimensions of creativity that did better than the other that attracts people to it. worthy article as it was written by the Harvard business review! 

Bailey Fissenden's curator insight, August 31, 2014 3:31 AM

Interesting read about how creativity can really make an ad campaign, or break it 

Rescooped by Cazna from IMC Week 8 - Direct marketing
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Direct Mail Marketing, Direct Profit? [Infographic]

Direct Mail Marketing, Direct Profit? [Infographic] | Milestone 2 | Scoop.it
Marketing Strategy - Despite the persistent rumors that print is dead, mailboxes everywhere continue to get stuffed with direct mail marketing pieces. But how successful is direct mail marketing really?

Via Conflict Jr Milestone
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Conflict Jr Milestone's curator insight, September 27, 2013 12:21 AM

Direct mail marketing as it has been made sense by this article is that it can leads to one of the company’s direct source profit provider. As the internet is a fast growing tool for bigger businesses and big companies, direct mail is still an effective tool to mainly small businesses. I like how the author use Info graphic to give more interesting values to direct marketing as it compares itself to the internet as the search engine and email it doesn’t really let consumer’s to be involved with the company product much but just by reading an email, but other than that some opportunities in relation to direct mail marketing and its benefits it provides to consumers relies mostly on the cost as it has been predicted that by near future direct mail marketing will still continue to be on the rise with little less expense of the cost to use this tool but with more sales likely to be made.  

Swati Tiwary's curator insight, October 2, 2013 10:01 AM
Direct marketing is when the business directly interacts or approaches the target audience about its products and services. Eventhough its been said that print is dead , direct mail marketing shows some significantly positive results for geting consumers to respond to them. mail marketing has a 30 times more chance of getting customer response than emails. The future shows that direct marketing is not going to die out in the future and growth is predicted.It is especially good for businesses which deal with 1) health and sensitive information 2) treatment for a specific condition 3) Financial services 4) Mail order shopping 5) Insurance Most people would not respond to emails that claim that they are selling insurance or providing a certain information as there is always a risk of it being a spam mail. Its easier to come across a spam on the internet rather than in print mails. People still trust mails more than internet claims It was very interesting how the author provided statistics about mail marketing in the form of a infograph. It is interesting and dun to read . A table with figures on the other hand would be boring and most people would not even read it
Rescooped by Cazna from IMC Week 6 - Creating an effective Communication mix
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Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | Milestone 2 | Scoop.it
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...

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Kimberley Rogers's curator insight, September 26, 2013 2:36 AM

This article helped me to gain a better understanding of the communication mix. It also is a different perspective on the topic to another article I read  on the same issue "Creating an effective communication mix. Measuring results against objectives." This article highlights the need for diversity in a marketing mix, and the use of different marketing avenues, as a one-size-fits-all approach isn't always effective. I found this article to be enjoyable and easy to read. The author made one good points about choosing your media outlets, dependant on your product. An example used in the article is that if you sell discount clothing, your marketing message will obviously be found in different places to if you were to sell high-end fashion. Another example of this being common mispractice, is that of Apple. They have confused their communication channels here in New Zealand, as they sell and promote a high end, fairly exclusive product, and yet still sell it in the Warehouse, which is heavily promoted as a discount store.

Nona Pedersen's comment, September 26, 2013 3:32 AM
As Kimberley has pointed out, the need for diversity as well as integration is often over looked. Diversity is necessary, as it is highly unlikely that a target audience will be small or specific enough to not require a differing marketing mix for individual customers or groups.
Conflict Jr Milestone's curator insight, September 26, 2013 1:16 PM

As states in the article creating effecting communication mix is a combination of different approach to customers in regards to selling products and or values to be expressed appropriately to customers in a way that will lead them to buying the product benefits. Firstly as it suggest by the article marketers should be considered these four steps in developing effective communication mix. Firstly is to select relevant target market users of the product. Once target market is being selected then design a communication channel tool to help with approaching those target market in how to deliver the message over to them but in relation to what comfortable with those target market mainly approach by what sort of communication tool they use in their daily life such as social media, modern use of the internet and emails, depending what type of communication tool to be is determine by what type of product it is selling by the company. Third step is the estimating of the overall costs for the marketing communication process this will help make it become more realistic gives marketer an idea to which direction of where they going with this promotional process to work. Lastly is measuring, measuring total performance or use results of selling to predict future interest and or sales to be made and how effective the process has been. All these steps helps with marketers develop their ideas approaching consumers that are in their comfort zone to be part of the benefits that a new product can bring to their lives.

 

 

Rescooped by Cazna from Week 6 -Week 8 IMC 2013
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21 Social Media Marketing Tips From the Pros

21 Social Media Marketing Tips From the Pros | Milestone 2 | Scoop.it
Social media marketing tips: Here's what these social media experts recommend you focus on to successfully market your business on social media.

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Donnnab's curator insight, September 24, 2013 6:17 PM

In this post, there are serveral "pro's" that have givein tips on how to promote brands thur social media. This post have proven me that social media nowadays is really important to reach out new customers and a good platform to promote products/service online in a easy way such as facebook, twitter, etc. The good side of social media allows brands to engage with customers using emails to connect with them in a easy way on the daily base. Although, social media sometime can be ignoring, but it will more likely to stay top of mind and connect them customers no matter what! This artical have convienced me that soical media have been one of a good platform to engage with customers , introduce and promote the company in a new trend way!

shahd saif's comment, September 26, 2013 6:01 AM
I agree with you Donna, this article definitely states many benefits in the use of social media. But i think it could also add more con's f what could happen if social media is not done or used properly.
May Elizbeth 's comment, September 26, 2013 6:05 AM
21 very interesting and well-defined social media marketing tips from the Pros! Very informative article Donna!