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Scooped by Brooke Miller
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12 Brilliant Direct Marketing Pieces You Have to See | Design Shack

12 Brilliant Direct Marketing Pieces You Have to See | Design Shack | Milestone 2 | Scoop.it
Reading an article entitled 12 Brilliant Direct Marketing Pieces You Have to See on Design Shack.
Brooke Miller's insight:

This article shows a variety of different and very unique direct marketing ideas that companies have done in the past. I found looking through these very inspirational, and am suprpised bigger companies don't use techniques like these. The interactivity makes the consumer feel included in the marketing, and the individuality of the advertisement means it will be remembered much longer than another 8 page brochure. These techniques will be embraced by their recievers, and i'm sure they would help in the succes of their respective campaigns. I particularly like the 3d pop-up box, as well as the idea for the magnetsised car, both of which i think should be made more. The ideas are almost genius, and direct marketing requires an amount of uniqueness to really grasp onto the consumers.

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Jordan's comment, September 25, 2013 10:52 PM
Direct marketing is all about connecting with customers in a real way. To accomplish this effectively, you often have to come up with some crazy unique and inventive ideas. The innovative ideas that some companies have used are very interesting, by being creative they are able to differentiate themselves to the competitive markets. by being creative, i feel they are able to engage with the consumers on a level that is very hard to achieve with different mediums such as billboards, radio and print.
Brittany R Taylor's comment, September 26, 2013 3:56 AM
The article shows unique ways to connect with the customer in a real way. Often making a innovative and different product will get consumers talking about it without having to pay for that advertisement. The campaign will be successful if you find something creatively different compared to your competitors. But this often only applies to direct marketing and has to be real different for the consumers to find it amazing and creative
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Ben Jerrys Serves Up Instagram Awesomeness

Ben  Jerrys Serves Up Instagram Awesomeness | Milestone 2 | Scoop.it
Iconic ice cream purveyor Ben Jerrys gave its fans sweet, personal rewards with its global Capture Euphoria campaign.
Brooke Miller's insight:

This article shows how the power of social media is a very important part of marketing schemes, and if used properly, can enhance consumers engagement and interest in the product. Ben and Jerry's ice cream is not the first brand you think of when you say 'social media', but in this example the brand had a clever use of platform Instagram, asking its consumers to show their photos of what eating Ben and Jerry's ice cream is like. Instagram is run on hashtags and by tagging their photos, followers of the brand were able to be directly talking to the company, who then looked at these photos to choose which ones would be used for further campaigning for the brand. I think this is a very clever way of bringing much direct marketing as possible through social media. By using the Instagram platform in this way, and then promoting their consumers by including them in their promotional material is a great way to directly respond to the consumers, as well as continue and strengthen their brand loyalty.

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Jordan's comment, September 26, 2013 1:14 AM
if companies are able to utilise forms of social media, that are appropriate to there brand. Ben and Jerrys ice cream have utilised social media as a platform to create effective Integrated marketing communications with the consumer. The use of instagram and how ben and jerrys marketing team have approached the IMC has been effective in that the consumer is able to interact directly with the company, creating the brand image, this form of advertising and promotion has been vital in the success of Ben and Jerrys ice cream, the brand loyalty has grown tremendously as well as the brand image. sank yu
Marcel Renata's comment, September 26, 2013 5:23 AM
Ben and Jerry’s have taken advantage and utilized the uncompromising power of social media. Through the use of instagram, they have established a platform which complements both their brand and target audience. Certain instagram components such as hash tags; have allowed the brand to personally engage and communicate with its consumers, creating an emotional bond and a feeling of being part of the brand. Implementing Instagram has been a vital success for Ben and Jerry’s marketing team, and any business willing to create such a successful IMC campaign will have to look at employing a similar strategy maybe through more suitable platforms of social media.
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What Is a Marketing Communication Mix?

What Is a Marketing Communication Mix? | Milestone 2 | Scoop.it
If you're serious about marketing, you'll have a well-researched and well-developed marketing strategy in place to help you reach your customers. An essential part of this strategy is your ...
Brooke Miller's insight:

This article shows how using a communications mix is important when it comes to marketing. By communicating or promoting to the customers, there is an increased chance of success within the industry. The article shows how there are a variety of different aspects to a communicatons mix, such as advertisment, promotion, public relations and packaging, all which contribute to the bringing in customers to your consumer market

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Brittany R Taylor's comment, September 26, 2013 3:47 AM
The article shows great insight to the marketing communication mix, and how you need it as a tool to achieve IMC. The article showed a good example of promotion and when not to advertise. It shows what needs to be achieved in order to be effective at communication mix
Steven Chen's comment, September 26, 2013 8:18 AM
Market communication mix is a very useful tool and just as your insight there is a lot of benefits when a company does marketing communication mix, this is because by applying multiple skills on marketing you can increase the power of what you are trying to promote or increase public relations. For example as you mentioned there is multiple way of doing advertising, buy one get one free is a way to increase the goods you sell so there can be more people that notice your product, coupons is another one because people normally like discounts and your discount coupons will attract them to buy your products. I also think that packaging can be a way of advertising too even though most people use it as a protection and carrying. This is because when you carry it other people can see where you but the product from and with a good logo people can memorise it or notice it especially when you are with friends a good example with Starbucks their logos are very easy to identify and be noticed.
Yujue Wang 1250401's comment, September 26, 2013 6:21 PM
Another good article to read and your insight really helps me to understand. This article discussed four aspects to the communications mix to enhance business strategy: advertising, promotion, public relations and packaging. All of them are quite effective and have been taken by lots of brand as marketing communications mix. However, I think business owners need to use these approaches carefully and avoiding over use anyone of them. For example, last week I saw news about one of OLAY’s customer argued about the packaging of its products. This lady purchased a facial cream from a supermarket, but when she went home and opened the packaging, she found the actual product was not as big as the packaging. In another word; it was just a tiny bottle with a large packaging. Although there was a label on the packaging shows the actual amount of the product, but this lady said, as the packaging designer using the similar colour for the label and the base and minimising the word size, it is hard for people to realise it. From this example we can see the importance of using marketing communication mix in right way. Choosing a suitable approach and use it right, therefore you can develop your marketing strategy.
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Red Bull Situation Analyze | RHI 302 Communication Management Course Final Work

Red Bull Situation Analyze | RHI 302 Communication Management Course Final Work | Milestone 2 | Scoop.it
Brooke Miller's insight:

You have to scroll down to find the communications mix on this page, and the page is very brief in its examples. however i feel this webpage shows how Red Bull is very good when it comes to its communications mix or promotional material. From their print advertisements, celebrity endorsement, point of sale within stores, television commercials, sponsoring of major extreme sporting events and even organising their own, Red Bull has a very well rounded communications mix that appeals to everyone. They have a very distinct and recognisable branding, particularly in colours and logos that allow people to instantly realise that Red Bull is what they are being involved with. Even such things as have a little car with a giant Red Bull can on top is highly recognisable as the brand. This company knows how to sell, and how to sell to a wide range of people simply due to the recognising of the name and colours.

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Jordan's comment, September 26, 2013 12:58 AM
This article is basic and pinpoints red bulls marketing mix, it breaks it right down into the respective categories. I have attained a great understanding into what makes a business so successful and basically by analysing what redbull do, it is evident, that no wonder why they are one of the top caffeine energy drinks across the globe.print advertisements, celebrity endorsement, point of sale within stores, television commercials, sponsoring of major extreme sporting events are some of the forms of integrated marketing that the company utilise to build there strong brand equity. the brand image is so powerful that if a brand is related to a "bull" the consumer will immediately think red bull, this is a powerful logo with distinct colours, they are able to communicate to a broad market.
Brittany R Taylor's comment, September 26, 2013 3:49 AM
The article shows how effective their promotion campaign is and targeting the right demographic audience. The different print, endorsements and points of sales, shows that you can be effective when your product is classed as a low-involvement good
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The Power of Ideas | Motion Graphics | Online Adverts | Social Media

The Power of Ideas | Motion Graphics | Online Adverts | Social Media | Milestone 2 | Scoop.it
Brooke Miller's insight:

This isnt really an article but it does show a company that works with the idea of 'the power of ideas' and 'integrating with media'. They show an understanding of how simple ideas can be portrayed in well designed ways to capture an audience and relate to the consumers. They recognise tha businesses need to get up to date with social media, and by using the different tools across this wide platform, an even wider audience can be entertained and become loyal to a brand through the power of such things as video, images and sounds. They also now that even different devices can be connected to, such as phones, computers or tablets, and want to hepl brands to bring a story to their consumers in order to get the customers to engage with the brand for more success.

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Jordan's comment, September 25, 2013 12:59 AM
I agree with Brooke on this, simplistic ideas can be effective if they are well designed to capture the audience, o that they can relate to the consumers. It also expresses the significance of being up to date with social media and technology which can be beneficial to to a business and its success. If a business is able to do so, they are only diversifying and becoming more accessible which is a huge part to do with integrated marketing communications, if the consumer can be made aware the more likely businesses are able to make conversions and build strong brand loyalty.
Brittany R Taylor's comment, September 26, 2013 3:52 AM
The article doesn't really talk about how effective a story can be for using in media. But if your brand has a story then the consumers can relate to your business ideas, and may become successful at promoting the back story. However the article needs to talk about how to integrate social media into promoting an idea