Reading an article entitled 12 Brilliant Direct Marketing Pieces You Have to See on Design Shack.
Brooke Miller's insight:
This article shows a variety of different and very unique direct marketing ideas that companies have done in the past. I found looking through these very inspirational, and am suprpised bigger companies don't use techniques like these. The interactivity makes the consumer feel included in the marketing, and the individuality of the advertisement means it will be remembered much longer than another 8 page brochure. These techniques will be embraced by their recievers, and i'm sure they would help in the succes of their respective campaigns. I particularly like the 3d pop-up box, as well as the idea for the magnetsised car, both of which i think should be made more. The ideas are almost genius, and direct marketing requires an amount of uniqueness to really grasp onto the consumers.
Iconic ice cream purveyor Ben Jerrys gave its fans sweet, personal rewards with its global Capture Euphoria campaign.
Brooke Miller's insight:
This article shows how the power of social media is a very important part of marketing schemes, and if used properly, can enhance consumers engagement and interest in the product. Ben and Jerry's ice cream is not the first brand you think of when you say 'social media', but in this example the brand had a clever use of platform Instagram, asking its consumers to show their photos of what eating Ben and Jerry's ice cream is like. Instagram is run on hashtags and by tagging their photos, followers of the brand were able to be directly talking to the company, who then looked at these photos to choose which ones would be used for further campaigning for the brand. I think this is a very clever way of bringing much direct marketing as possible through social media. By using the Instagram platform in this way, and then promoting their consumers by including them in their promotional material is a great way to directly respond to the consumers, as well as continue and strengthen their brand loyalty.
If you're serious about marketing, you'll have a well-researched and well-developed marketing strategy in place to help you reach your customers. An essential part of this strategy is your ...
Brooke Miller's insight:
This article shows how using a communications mix is important when it comes to marketing. By communicating or promoting to the customers, there is an increased chance of success within the industry. The article shows how there are a variety of different aspects to a communicatons mix, such as advertisment, promotion, public relations and packaging, all which contribute to the bringing in customers to your consumer market
You have to scroll down to find the communications mix on this page, and the page is very brief in its examples. however i feel this webpage shows how Red Bull is very good when it comes to its communications mix or promotional material. From their print advertisements, celebrity endorsement, point of sale within stores, television commercials, sponsoring of major extreme sporting events and even organising their own, Red Bull has a very well rounded communications mix that appeals to everyone. They have a very distinct and recognisable branding, particularly in colours and logos that allow people to instantly realise that Red Bull is what they are being involved with. Even such things as have a little car with a giant Red Bull can on top is highly recognisable as the brand. This company knows how to sell, and how to sell to a wide range of people simply due to the recognising of the name and colours.
This isnt really an article but it does show a company that works with the idea of 'the power of ideas' and 'integrating with media'. They show an understanding of how simple ideas can be portrayed in well designed ways to capture an audience and relate to the consumers. They recognise tha businesses need to get up to date with social media, and by using the different tools across this wide platform, an even wider audience can be entertained and become loyal to a brand through the power of such things as video, images and sounds. They also now that even different devices can be connected to, such as phones, computers or tablets, and want to hepl brands to bring a story to their consumers in order to get the customers to engage with the brand for more success.
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