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The Most Unforgettable Ad Campaigns Of 2012 | An illustration of creative IMC planning strategy

The Most Unforgettable Ad Campaigns Of 2012 |  An illustration of creative IMC planning strategy | Milestone 2 | Scoop.it
What do caring moms, extreme skydivers and the Three Little Pigs have in common? They’re all the subjects of 2012’s most unforgettable advertising campaigns.

Via Mike Kirkwood, Linda Huynh
Ben Beguely's insight:

this was a good article it realy true the attention of the consumers. it was realy planned out well and very creative. not only did it draw consumers attention it it also made a personal to the consumers.

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CHEN SUN's comment, September 26, 2013 5:47 PM
@Linda Huynh, I still remember we were showed this clips in workshop and it is full of inspirations and innovations. Personally I was really touched by the year in review from Google, so I think the emotional way of advertising is working for me. It's a really good example of IMC as well because all the images in the clips are coordinated in various ways and all contributed together to make this great ad.
David Blomfield's comment, September 26, 2013 10:45 PM
This is an awesome article I thought the Microsoft surface was amazing, I kept watching it again and again. These ads didn't really sell the product but made an emotional connection with the consumers. This type of creative emotional advertising is very powerful and I believe this integrated marketing communication strategy could benefit many companies.
David Blomfield's comment, September 26, 2013 10:47 PM
This is an awesome article I thought the Microsoft surface was amazing, I kept watching it again and again. These ads didn't really sell the product but made an emotional connection with the consumers. This type of creative emotional advertising is very powerful and I believe this integrated marketing communication strategy could benefit many companies.
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OKRs: 7 Tips on How to Set your Objectives and Key Results | 7Geese

OKRs: 7 Tips on How to Set your Objectives and Key Results | 7Geese | Milestone 2 | Scoop.it
For many companies, it is the time of the year to set their quarterly objectives. More organizations are adopting the Google's Objectives and Key Results (OKRs) methodology. The process starts with the executive team setting ...

Via Jason Boult, May Elizbeth , Anna Kong
Ben Beguely's insight:

I found this article to be very useful, in order to achieve in any aspect of life you need to plan. This gave a very helpful step by step guide to reach your goals. 

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James Bradley's comment, August 22, 2013 9:32 PM
I found this article to be a useful step by step insight into how to set objectives in order to achieve results. This would be a useful tool to utilise as a manager or someone who requires to plan elaborate ideas which requires a planning process.
Anna Kong's curator insight, September 26, 2013 7:38 PM

This articles talks about 7 steps which is needed when it comes to get results from a particular objective.  It is commonly that objective can be misinterpreted by people easily when its carry out. So therefore the 7 steps can help the markets to guide their theory in order to create a successful campaign for the company. 

JianWang's comment, September 26, 2013 10:36 PM
I agree with you Anna, Marketing objectives must be achieved step by step. In that way every employee knows exactly what they should do and what is next job after this one done. And always give them motivation to complete harder task.
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Social Media Marketing Services: Why you need it?

Social Media Marketing Services: Why you need it? | Milestone 2 | Scoop.it
Regardless of the merits that the internet has made us less warm –hearted and more impersonal, the grim fact remains social media marketing services (social media marketing 12 essential tips for success http://t.co/qJmFCIqsK0)...

Via Alan Horton, Alysha Mackenzie, Stephanie Tucker, Lucy Lim, Anna Kong
Ben Beguely's insight:

I agree with this article as it just shows that social media has just become a need for people. brands and businesses use social media now to attract target consumers and to advertise promptly.It has become a good technique of marketing

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Anna Kong's curator insight, September 26, 2013 8:00 PM

This articles has point out a very good point that, more people has became addicted to the social medias and by spreading the awareness of the social media has become a huge benefit to them. Moreover, most of the business now day counts their brand image over on social media, because social media has become a trend thing now, and this article points out an important is that business cannot survive much longer or even to grow even further if business are lack and behind the social media. 

JianWang's comment, September 26, 2013 10:34 PM
@Anna I like this article for the explain about the social media as it become one of the major communication channels.
Yunqi Zeng's comment, September 26, 2013 11:51 PM
The social media gets into people's lives in everyday, and it is a very useful channel for the marketers to communicate with the target consumers
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Direct Mail Marketing, Direct Profit? [Infographic] - Profs | #TheMarketingAutomationAlert

Direct Mail Marketing, Direct Profit? [Infographic] - Profs | #TheMarketingAutomationAlert | Milestone 2 | Scoop.it

Via marketingIO, Zongwu Chen, Linda Huynh
Ben Beguely's insight:

This article is a eye opener for differents kinds of marketing. that there are still ways of reaching out to consumers by using mailing to advertise products and services. this is a good way of marketing to send mailing to the direct consumers for examples your target customers.

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Dhanniya Sena's curator insight, September 24, 2014 7:29 PM

I think this is interesting for companies to note because though print advertising and media may be declining in the modern world, direct mail marketing can still lead to direct profit for businesses. This is because the direct mail is delivered to loyalty customers or consumers who have an interest to the company's products and the industry they are in. 

heeyeon yoon's curator insight, October 2, 2014 8:29 PM

Consumers today are more reliant on online browsing and they like to receive letter to email because, it is easy to check and marketer can reduce cost of money for send their information.

 

From the result by Bolt Insurance, direct mail marketing is increase. In 2011, direct mail spending $47.8 billion. Direct mail spending has been increasing in 2013 and will achieve a 3.6% growth through 2014, according to the projections cited by Bolt. On average, 6.5 in 10 people who receive direct mail marketing make purchases or otherwise engage with the business. These are the reason why direct mail marketing successes. Direct mail marketing is preferred way of receiving information. There are some examples of top areas in which people prefer direct mail marketing;

 

-Sensitive health information
-Treatment for a specific condition

-Financial services

-Mail-order shopping

-Insurance

MailShark's curator insight, February 19, 2015 3:08 PM

Awesome infographic with direct mail ROI statistics.

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New Media Knowledge - The power of integration

New Media Knowledge - The power of integration | Milestone 2 | Scoop.it
New Media Knowledge (NMK) is a learning and business information resource for digital interactive media in the UK

Via Labroye Tauevihi, Anna Kong
Ben Beguely's insight:

very insightful article showing that mass advertising is not as strong as it once was. Consumers like to be more in control of things and advertsing just isnt getting through like it used to. 

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Anna Kong's curator insight, September 26, 2013 7:50 PM

 This article is simple and straight forward; it is easier for people to understand the article. This article talks about the importance when it comes to create a brand value for the organisation. I agree the point when it says that currently the customers are now being in the driving seat. Now days, advertising are not the only way for customers to re gain purchase information and commonly known that now days more people are counting on friends comments on or of the comments they have researched from the internet. So therefore brands need to be more creative when it comes advertise their products, so it can generate their image in a possible way. 

JianWang's comment, September 26, 2013 10:15 PM
i agree with you Anna, this article is interesting and it does point out the mass advertising not being trusted by consumers these days. well chose article.
Courtenay Poihega's comment, September 26, 2013 10:47 PM
The shift to integration across multiple channels over mass marketing is so marketers are able tailor content to fulfill differing consumer needs.