Regardless of the merits that the internet has made us less warm –hearted and more impersonal, the grim fact remains social media marketing services (social media marketing 12 essential tips for success http://t.co/qJmFCIqsK0)...
This articles has point out a very good point that, more people has became addicted to the social medias and by spreading the awareness of the social media has become a huge benefit to them. Moreover, most of the business now day counts their brand image over on social media, because social media has become a trend thing now, and this article points out an important is that business cannot survive much longer or even to grow even further if business are lack and behind the social media.
For many companies, it is the time of the year to set their quarterly objectives. More organizations are adopting the Google's Objectives and Key Results (OKRs) methodology. The process starts with the executive team setting ...
This articles talks about 7 steps which is needed when it comes to get results from a particular objective. It is commonly that objective can be misinterpreted by people easily when its carry out. So therefore the 7 steps can help the markets to guide their theory in order to create a successful campaign for the company.
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.
Anna Kong's insight:
In todays IMC , direct marketing plays a huge role in it. This particular article shows some statistics which can be use as examples to show how the direct marketing affects the productivities of the business in a positive way. This article shows methods how the brand can improve their relationships with the customers, with the help of the current social media and the modern technology. this methods are easier for the markets to engage the customers.
This article is simple and straight forward; it is easier for people to understand the article. This article talks about the importance when it comes to create a brand value for the organisation. I agree the point when it says that currently the customers are now being in the driving seat. Now days, advertising are not the only way for customers to re gain purchase information and commonly known that now days more people are counting on friends comments on or of the comments they have researched from the internet. So therefore brands need to be more creative when it comes advertise their products, so it can generate their image in a possible way.
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...
When there is a effective marketing communication mix, which is useful and also beneficial for the organisation then the markets may create a marketing mix, in the combination of advertising, sales promotion, public relation and also interactive marketing. Sometimes it’s not necessary to use all those techniques but with those marketing mix then it is better for the organisation to attract more consumers. This article has mentioned the four points which are target customers, communication channels, cost estimates and also measuring. The writer believes that by understanding those four points then it will create a effective marketing communication mix.
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