milestone 2
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Rescooped by Anna Kong from The power of ideas; Integration across all media.
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Social Media Marketing Services: Why you need it?

Social Media Marketing Services: Why you need it? | milestone 2 | Scoop.it
Regardless of the merits that the internet has made us less warm –hearted and more impersonal, the grim fact remains social media marketing services (social media marketing 12 essential tips for success http://t.co/qJmFCIqsK0)...

Via Alan Horton, Alysha Mackenzie, Stephanie Tucker, Lucy Lim
Anna Kong's insight:

This articles has point out a very good point that, more people has became addicted to the social medias and by spreading the awareness of the social media has become a huge benefit to them. Moreover, most of the business now day counts their brand image over on social media, because social media has become a trend thing now, and this article points out an important is that business cannot survive much longer or even to grow even further if business are lack and behind the social media. 

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JianWang's comment, September 26, 2013 10:34 PM
@Anna I like this article for the explain about the social media as it become one of the major communication channels.
Yunqi Zeng's comment, September 26, 2013 11:51 PM
The social media gets into people's lives in everyday, and it is a very useful channel for the marketers to communicate with the target consumers
Ben Beguely's curator insight, September 27, 2013 1:55 AM

I agree with this article as it just shows that social media has just become a need for people. brands and businesses use social media now to attract target consumers and to advertise promptly.It has become a good technique of marketing

Rescooped by Anna Kong from Establishing an Effective Promotional Plan
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OKRs: 7 Tips on How to Set your Objectives and Key Results | 7Geese

OKRs: 7 Tips on How to Set your Objectives and Key Results | 7Geese | milestone 2 | Scoop.it
For many companies, it is the time of the year to set their quarterly objectives. More organizations are adopting the Google's Objectives and Key Results (OKRs) methodology. The process starts with the executive team setting ...

Via Jason Boult, May Elizbeth
Anna Kong's insight:

This articles talks about 7 steps which is needed when it comes to get results from a particular objective.  It is commonly that objective can be misinterpreted by people easily when its carry out. So therefore the 7 steps can help the markets to guide their theory in order to create a successful campaign for the company. 

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James Bradley's comment, August 22, 2013 9:32 PM
I found this article to be a useful step by step insight into how to set objectives in order to achieve results. This would be a useful tool to utilise as a manager or someone who requires to plan elaborate ideas which requires a planning process.
JianWang's comment, September 26, 2013 10:36 PM
I agree with you Anna, Marketing objectives must be achieved step by step. In that way every employee knows exactly what they should do and what is next job after this one done. And always give them motivation to complete harder task.
Ben Beguely's curator insight, September 27, 2013 1:51 AM

I found this article to be very useful, in order to achieve in any aspect of life you need to plan. This gave a very helpful step by step guide to reach your goals. 

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Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | milestone 2 | Scoop.it
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.
Anna Kong's insight:

In todays IMC , direct marketing plays a huge role in it. This particular article shows some statistics which can be use as examples to show how the direct marketing affects the productivities of the business in a positive way. This article shows methods how the brand can improve their relationships with the customers, with the help of the current social media and the modern technology. this methods are easier for the markets to engage the customers.  

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JianWang's comment, September 26, 2013 10:38 PM
As a marketing student and consumer I have been told that direct marketing is very important.I like your point Anna.
Rescooped by Anna Kong from Integrated Marketing Communications AUT
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New Media Knowledge - The power of integration

New Media Knowledge - The power of integration | milestone 2 | Scoop.it
New Media Knowledge (NMK) is a learning and business information resource for digital interactive media in the UK

Via Labroye Tauevihi
Anna Kong's insight:

 This article is simple and straight forward; it is easier for people to understand the article. This article talks about the importance when it comes to create a brand value for the organisation. I agree the point when it says that currently the customers are now being in the driving seat. Now days, advertising are not the only way for customers to re gain purchase information and commonly known that now days more people are counting on friends comments on or of the comments they have researched from the internet. So therefore brands need to be more creative when it comes advertise their products, so it can generate their image in a possible way. 

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JianWang's comment, September 26, 2013 10:15 PM
i agree with you Anna, this article is interesting and it does point out the mass advertising not being trusted by consumers these days. well chose article.
Courtenay Poihega's comment, September 26, 2013 10:47 PM
The shift to integration across multiple channels over mass marketing is so marketers are able tailor content to fulfill differing consumer needs.
Ben Beguely's curator insight, September 27, 2013 1:57 AM

very insightful article showing that mass advertising is not as strong as it once was. Consumers like to be more in control of things and advertsing just isnt getting through like it used to. 

Rescooped by Anna Kong from Milestone 2
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Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | milestone 2 | Scoop.it
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...

Via Benjamin Finnigan
Anna Kong's insight:

When there is a effective marketing communication mix, which is useful and also beneficial  for the organisation then the markets may create a marketing mix, in the combination of advertising, sales promotion, public relation and also interactive marketing. Sometimes it’s not necessary to use all those techniques but with those marketing mix then it is better for the organisation to attract more consumers. This article has mentioned the four points which are target customers, communication channels, cost estimates and also measuring. The writer believes that by understanding those four points then it will create a effective marketing communication mix. 

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JianWang's comment, September 26, 2013 10:36 PM
Anna I found this article very interesting and helpful as it provide a clear and simple steps. well worth a read!
Thapthim (Thim) Phithak's comment, September 26, 2013 10:49 PM
This article gives and describe the four key points steps in how to achieve effective communication mix. The key points are explain clearly and easy to understand. You don't need to use all the four points however just to keep in them in mind so you will know the methods of effective communication marketing.\
Thapthim (Thim) Phithak's comment, September 26, 2013 10:49 PM
This article gives and describe the four key points steps in how to achieve effective communication mix. The key points are explain clearly and easy to understand. You don't need to use all the four points however just to keep in them in mind so you will know the methods of effective communication marketing.