Image source: la.eater.com Whether you are a large chain of restaurants or a mom and pop neighborhood eatery, your marketing strategy is vital to t
Michelle Kim's insight:
This article is about restaurant marketing strategy. It leads business to effectively measure principles and process. The article is telling us how to define the goals and success of marketing program. The article gives list of disciplined process. Which are, start by setting clear goals and objectives, keep it simple and clear, be different, be focused, always include a call to action and the author have strongly mention this point, lastly tracking. It is very important to remember these points and follow them step by step. In addition, this article is very easy to understand and it is good article for who would like to success in their business with restaurant.
This was a good article to understand integration and integrated marketing. The definition gave me a rough idea of integrated marketing which was “Integrated marketing is the combination of marketing tactics to help deliver one marketing strategy and more quickly build know, like and trust.” The writer had put lot of his personal thoughts on this article which I liked about it, for example he thought that “distinction is critical, because without the right strategy no amount talk about integrating multiple platforms and mediums makes much sense” I thought that if he could put another example could have been easier for reader to understand about integrated marketing rather than architect.
"Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank..."
This article is telling us that there are more Instagram users than Facebook users. I have noticed social network services (SNS) is also changing by the trend and technology. For example, before the Facebook exist lot of people were using Myspace and Hi5 etc. After smart phone came out, lot of new SNS is been creating and still. Now I guess Instagram is the one most popular and main trend on SNS. Consumers like to post, tell and want to know their friends and celebrities, what they are doing, what they are eating and where they are doing right now etc. As a one of Instagram user, I think instagram is a one easiest SNS can use. Also lot of brands can get huge benefits and feedback from just by using Instagram, posting their recent activities and informations. But by the time goes by maybe there will be another SNS replace the Instagram and Facebook.
This is a very interesting article to know about how emotion can effect and lead consumer to have good emotion to products. I have learned and understood how consumers are thinking and purchase behaviour. From this article tells us emotion is the core of decision making and previous related experiences also can give huge impact to decision. I am strongly agreed with when evaluating brands if only focus on brand’s information, attributes and features; they would be so hard to connect to consumer’s emotion. If a company wants to increase revenue, they should nationally advertised brand which can create an emotional connection to the consumer rather than just full of information. Overall, this is a very good article to know about consumer, how emotions influence and what can market industry do to improve business revenue, consumer loyalty to the brand.
This is a very good article for who has no any idea about the branding and who thinking to start a business. I liked the examples they have given which was Coca Cola, McDonald and Apple. First impression is very important to people because bad impression can deliver from mouth to mouth very fast and damage the brand quality. First impression can be name, logo and products of brands. A brand having a good name, logo and products are the most important and first things to consider. Easy and unique name can give good impression to consumers, good logo and products can give good income to brand because people may buy products just because of cool logo. How brand is going to advertise their brand is also very important. Knowing what is branding and how you going to branding your brand can bring good market to busienss.
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