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Which are the benefits of integrated marketing communications;Which are the benefits of integrated marketing communications; - about U Communications

Which are the benefits of integrated marketing communications;Which are the benefits of integrated marketing communications; - about U Communications | Milestone |
Ποια είναι τα οφέλη του integrated marketing communications ;Μια integrated marketing communications προσέγγιση έχει ως εξής:-Ένας ενιαίος, πεπειραμένος πόρος που έχει την ικανότητα να προγραμματίζει, να ελέγχει, να δημιουργεί και να αναπτύσσει...
chunpongtsang's curator insight, May 13, 2014 1:01 AM

Although Integrated Marketing Communications requires a lot of effort it delivers many benefits.  It can create competitive advantage, increase sales and profits, while saving money, time and pressure.


So, what is imc? IMC is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communication programs over time with consumers, customers, prospects, and other targeted, relevant external and internal audiences.


Therefore, Integrated marketing communication really helps businesses and bring out many benefits. It is essential to businesses who are dedicated to reaching their consumers and potential consumers through various forms of media, with a consistent message about their businesses and products. And it can reach prospects from various angles in hopes to capture their attention and gain their loyalty.


But be careful, despite the many benefits of Integrated Marketing Communications, there are also many barriers we need to concern with.

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IMCrazy: Establishing Objectives and Budgeting for the Promotional Program

IMCrazy: Establishing Objectives and Budgeting for the Promotional Program | Milestone |
Artemis Shirvani's comment, April 9, 2013 6:34 AM
this article firstly talks about why advertising is significant towards our target market. And also talks how and advertisement is about what a company can offer to its consumers. And explain the value of advertisement. In this article clearly demonstrates about marketing communication objectives and what is it? And explains good characteristics of good objectives. Read it through guys. Its intresting
Joseph Shuker's comment, April 9, 2013 11:14 PM
cool article, interesting to look at how much impact advertising can have on a product.
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What does Customer Engagement mean to you?

What does Customer Engagement mean to you? | Milestone |
It's more than just a buzzword! It may be the single biggest differentiator that will determine your future career success and satisfaction. Let's define what this means in today's market. How much time do you spend out visiting customers?
Artemis Shirvani's comment, March 19, 2013 10:32 PM
This article explains the menaing of customer engagement by few business people.
Joseph Shuker's comment, March 20, 2013 10:14 PM
Some great ideas in this thread, but their is a pattern in most of the posts that Consumer Engagement is very important.
Steffan Swanevelder's comment, March 21, 2013 9:42 PM
After reading several of the responses, it is clear that engagement is more than just meeting face to face with your customers. Engagement means taking on board their ideas and learning from your customers.
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Startups needs value-add expertise for integrated marketing communications

Startups needs value-add expertise for integrated marketing communications | Milestone |
The delivery of your company’s message into the prevailing media is a serious issue for every company. Marketing communications is an essential business p
Joseph Shuker's comment, April 9, 2013 11:12 PM
Interesting look behind the scenes in the marketing communication industry
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Consumer Communication and Persuasion

Consumer Communication and Persuasion | Milestone |
Consumer communication and persuasion is an essential part of any Marketing Strategy. Let us look at few ways which will help you market effectively even in a downturn.
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Integrated Marketing Communications (IMC)

Integrated Marketing Communications (IMC) | Milestone |
Integrated Marketing Communications IMC
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faisal bin afif's curator insight, March 21, 2013 4:51 AM

Promotional Program: This article is very good, it describes what integrated marketing communication is, how to implement it and more importantly the benefits of it.


Integrated marketing communication is simply defined in this article as ensuring "that all forms of communications and messages are carefully linked together". This ensures that they will all work together harmoniously and compliment each other. 


IMC refers to the promotional aspect in the marketing mix and its purpose is to maximise the gains from promotions as it is argued that they will work better when integrated rather than in isolation. 


Integration can start within the company by linking all data held on individual customers by different departments into one file. This will assist the business  to better understand the customer and assist in retaining them, marketing to them and helping them. A interconnected system of customer information held by the business will better allow marketers to decide on the best marketing strategies and to intergrate the marketing materials through various channels for maximum benefits.


The article states that IMC "can create a competitive advantage, boost sales and profits, while saving money, time and stress".


The article even states what barriers are in exinstance to a succesful IMC strategy. I cannot think of anything else I would want to know about this topic except what are the best methods to inegrate different marketing channels. 

Avi Prasad's comment, March 21, 2013 9:27 PM
I agree with Faisal, this is a very good article and covers the concept of IMC quite in-deathly. This article gives a crucial break down of the IMC concept as well as barriers, benefits of IMC. The article is highly applicable to what we are doing and can be used as a reference point in fully understanding the IMC concept which is pretty big and complex.
The article seems more of being a guide then anything really. None the less a good read for anyone wanting to get the a qucik indepth view of IMC.
Rakesh Kanji's comment, March 21, 2013 10:33 PM
this article is very good as it has relevance to the whole IMC course not just weeks one and two. it was helpful in understanding IMC. the theory is very helpful. Especially the ways to approach advertising.