Mileston 3- Integration of elements within IMC
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NZ Lotto Dog Advert

A very funny advert from New Zealand.
Kamakshi Kansal's insight:

Lotto has truly grasped the elements of IMC and has brought out this add. It emotionally reaches out to the viewers and consumers and shines a beautiful light on the company showing the veiwers that Lotto realluy cares about it's customers and do hope that someone deserving get's all that money. By using a dog as the main focus, it touches people's hearts that much more. One of my favourite adds!!

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Amy Yin's comment, May 9, 2013 12:49 AM
They have used a dog in their advertising to communicate with consumers, this was an effective way to display their brand image and make their brand memorable.
Jasmeeta Patel's comment, May 9, 2013 3:37 AM
I agree with you both that this ad has communicated with the consumers effectively. Using a dog does touch New Zealanders hearts, and therefore possibly an emotional response; it also makes Lotto a memorable ad. The ad shows that anyone can win Lotto, and by asking the question "what would you do?" gets people thinking about what really could happen if they tried their luck and bought a Lotto ticket.
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Elements of Integrated Marketing Communication

Elements of Integrated Marketing Communication | Mileston 3- Integration of elements within IMC | Scoop.it
Integrated marketing communication combines different media to improve the results of marketing campaigns. Using direct marketing to follow up an advertising campaign and linking the direct marketing ...
Kamakshi Kansal's insight:

This is a good article because it talks about the different elements that need to be integrated in order to effectivelly advertise your brand and product. Marketers and adverisers should be aware and know how to implement these techniques if the want to get the message accross to their targeted consumers.

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Jasmeeta Patel's comment, May 9, 2013 3:42 AM
This article is very informative on the different types of advertising a company can have, and how they interlink. I like when it talks about the consistency of a message, as I truly believe that seeing the same message/typography/colours around really sticks in a consumers memory.
David Blomfield's curator insight, August 22, 2013 10:18 PM

I thought this article was a bit short but the elements defined were very important in relation to understanding integration. If the elements Media, Consistent Messages, Design Consistency, Reinforcement and Sales Alignment are integrated correctly your brand and product will be advertised effectively.  My personal views on these elements were unclear before I read the article but now I see the importance of knowing them. For example Consistent Message I completely agree that seeing the same message, placement or copy style around really sticks in a consumers memory. I already knew about how Media can be a power tool that can help a marketer get its company brand name out to their target consumers, what I didn't know was just how significant direct mail was. Like other media it gets your brand name out there but with direct mail it sits in a consumers home for much longer increasing the chances to grab someone's attention. Marketers, sales and advertisers should be aware and be able to implement these elements in order to get their brands message across to their target market.

Cam Huu Ta's curator insight, September 19, 2014 11:36 AM

IMC is the combination of many different media which aim to reach the succeed in marketing campaign. Some elements of IMC are range of communication media, consistent message, designing consistency,  sale alignment, and reinforcement.

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Coca-Cola Australian Summer Commercial 2009/2010, Open Happiness

New Australian Coca-Cola Commercial (2009 Summer!) Open Happiness
Kamakshi Kansal's insight:

This add shows commitment to cokes brand and it shows the brand associated with freedom and happiness. It left me with a beautiful image of Coke's brand and made me feel like buying a bottle of the drink just to get the same 'refreshed' feeling the add portrays. Good brand image and a lovely song about open happiness to go well with the theme.

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Jasmeeta Patel's comment, May 9, 2013 3:39 AM
I personally like how this is an Australian ad, which has been played here in NZ too. This shows that Coca Cola is an international brand, and portrays the same message around the world. They really do stick with their campaign, and the "open happiness" line. It is a really fun ad, which makes me even more love summer!