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Rescooped by Artemis Shirvani from Weeks 6 - 8 The communications mix, IMC program planning and strategy, Direct Marketing
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IMC: Put Together Week 7 - The power of ideas and integration

IMC: Put Together Week 7 - The power of ideas and integration | Mileston 3 | Scoop.it

Via Mike Kirkwood
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Chelsea-Rae Dawson's comment, September 26, 2013 2:32 AM
When developing a new method of IMC, it is essential that companies do not stray away from the 'big idea'. it is that idea that develops and helps to shape every other aspect of the marketing campaign. This article raises some very important valid points regarding this and emphasizes the need to focus on what is really important.
Anna Bairstow's comment, September 26, 2013 4:41 PM
Great article and interesting analogy on the concept of IMC and putting together an outfit! I like the simpleness of this article and the idea that it all starts with establishing a big idea and turning that into a simple and effective phrase or slogan which will catch on and resignate with consumers. They are right in saying that the difficulty is in matching the big idea to every message and medium. Marketers need to share their creative idea in an appropriate way that is going to be successfully percieved and understood by audiences. Great find Finau, enjoyable read that got me thinking about the topic of creativity and how to think of catchy phrases that catch on.
Savanna Steele's comment, September 26, 2013 5:35 PM
This article is a good read nice find Finau. This reading has some important key messages around constructing a cohesive message throughout IMC. With the key message of establishing a BIG IDEA. This big idea encapsulates the message in a just a few words. This is important to take the time to think about what your brand represents and what you want this BIG MESSAGE to be.
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DM, Direct Marketing, Direct Mail, Marketing, Data Gathering, Consumer, Mail to Consumers, 1-2-1, One-to-one, one to one marketing, mail direct, response, high response

DM, Direct Marketing, Direct Mail, Marketing, Data Gathering, Consumer, Mail to Consumers, 1-2-1, One-to-one, one to one marketing, mail direct, response, high response | Mileston 3 | Scoop.it
DM, Direct Marketing, Direct Mail, Marketing, Data Gathering, Consumer, Mail to Consumers, 1-2-1, One-to-one, one to one marketing, mail direct, response, high response
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Steffan Swanevelder's comment, May 9, 2013 6:57 AM
action mail embraces the media revolution with the way messages are marketed. They communicate messages with new and innovative forms of media like personalised URLs and customised graphics.
Joseph Shuker's comment, May 9, 2013 9:55 PM
i agree with Steffan, interesting to see how with the use of modern technology you can get the right message to the right people.
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What can the giants of technology teach the high street?

What can the giants of technology teach the high street? | Mileston 3 | Scoop.it
What can a more modest retailer learn from Apple, in order to improve the experience of shoppers on the high street?
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Artemis Shirvani's comment, May 7, 2013 10:27 PM
In this article argues how Apple believes that “technology should serve people” and how customer satisfaction is so significant in order to have loyal customers. In this article Apple’s retail store is not just a place of doing shopping and demonstrating goods for customers, it’s a place of providing best customer service for Apple’s customer and make them smile when they leaving store.
Steffan Swanevelder's comment, May 9, 2013 7:13 AM
Apple stuck with a clear and concise marketing objective which worked for them. Apple understood that their shops were more than just a place where you can buy their products. Their shops were the coal face of the brand. Customers were meant to leave satisfied from the shopping experience. This objective is consistent amongst all their stores around the world where there is an increased focus on the relationship and satisfaction of the customer.
Joseph Shuker's curator insight, May 9, 2013 9:49 PM

interesting insite into why apple has the most sucsessful retail methods in the world and how it can be applyed to other business