Milestone 1
24 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Kara Blake from Milestone 1
Scoop.it!

Instagram registers consumer engagement 18 times that of Facebook: L2 Think Tank - Mobile Marketer - Research

Instagram registers consumer engagement 18 times that of Facebook: L2 Think Tank - Mobile Marketer - Research | Milestone 1 | Scoop.it

Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.

 

The "Intelligence Report: Social Platforms" found that the visual component of Instagram has helped the platform grow to 100 million users with the average luxury brand having 100,000 followers. Other visual platforms such as Vine, Pinterest and YouTube have grown significantly and continue to be platforms for brands to deeply engage with consumers.

 

"For all the mindshare that it occupies, social media ultimately drives very little ecommerce, less than 0.25 percent, and site traffic, less than 3 percent, for prestige brands," said Danielle Bailey, research lead L2 Think Tank, New York....


Via Jeff Domansky, Gorretti Lili Hakalo Vea
more...
Anna Kong's comment, September 26, 2013 9:31 PM
i agree with you jian wang. this article is very informative, it shows that by engaging with consumers it does help the company with its branding and it also applies for free markets.
oliviachristy's curator insight, October 2, 2014 6:00 PM

Consumers need to be engaged or they will switch off. The implication for marketers being that their messages won't be transmitted. 

Facebook is more content heavy than Instagram, with more opportunities for users to engage; group formation, events, sharing for example. Perhaps that has become their downfall in managing to keep their users engaged.

The more messages we see daily, the more we filter out. Instagram is free from complexity and a bombardment of messages and content. It might be its simple, image based, to the point structure that holds an increasingly impatient publics' attention.

luke sumich's curator insight, October 2, 2014 10:38 PM

Want consumer engagement for a luxury brand? Use Instagram

Rescooped by Kara Blake from Program planning, objectives, budgets, measuring success
Scoop.it!

OKRs: 7 Tips on How to Set your Objectives and Key Results | 7Geese

OKRs: 7 Tips on How to Set your Objectives and Key Results | 7Geese | Milestone 1 | Scoop.it
For many companies, it is the time of the year to set their quarterly objectives. More organizations are adopting the Google's Objectives and Key Results (OKRs) methodology. The process starts with the executive team setting ...

Via Jason Boult
Kara Blake's insight:

This 7 step article relates to most business plans. Setting objectives or goals are important but more vital are setting objectives that are viable and realistic and breaking down your key results into mini goals are a good way to keep track of your success. Objectives of a marketing strategy must be should be broken down and analyzed so you understand exactly how you are going to achieve your target. Recognizing success and celebrating is also a good way to stay positive “The more positive reinforcement you are receiving such as recognition and reward, the more likely you will keep displaying those behaviors”. These key points are significant way to set any goal.

more...
Anna Kong's curator insight, September 26, 2013 7:38 PM

This articles talks about 7 steps which is needed when it comes to get results from a particular objective.  It is commonly that objective can be misinterpreted by people easily when its carry out. So therefore the 7 steps can help the markets to guide their theory in order to create a successful campaign for the company. 

JianWang's comment, September 26, 2013 10:36 PM
I agree with you Anna, Marketing objectives must be achieved step by step. In that way every employee knows exactly what they should do and what is next job after this one done. And always give them motivation to complete harder task.
Ben Beguely's curator insight, September 27, 2013 1:51 AM

I found this article to be very useful, in order to achieve in any aspect of life you need to plan. This gave a very helpful step by step guide to reach your goals. 

Rescooped by Kara Blake from Communicating with Consumers
Scoop.it!

10 Common--and Effective--Emotional Triggers - Consumer Emotions

10 Common--and Effective--Emotional Triggers - Consumer Emotions | Milestone 1 | Scoop.it
Spur potential customers into action by adding these cues to your marketing campaign.

Via Paula Hudson
Kara Blake's insight:

This article really reveals the hidden emotional messages used to leverage consumers in today’s society. Emotions of trust, guilt, competition and my biggest downfall as a consumer, instant gratification, are only a few of the triggers that marketers use to appeal to consumers. Understanding how to be effective in marketing messages are vital to growing a business and attracting the right type of traffic.  Identifying your target audience and finding the right emotional triggers to attract them is an aspect that can make or break a business.

more...
Emily Zhang's comment, August 21, 2013 8:01 AM
It is very important to appeal to consumers' emotions when crafting marketing messages. Most people believe that the choices they make result from a rational analysis of available alternatives. In reality, however, emotions greatly influence and, in many cases, even determine our decisions.
Cen Xun's comment, August 22, 2013 4:11 AM
what a interesting article!! I didn't know the fear and guilty could bring positive influence of a brand!! find the target customer and effect them with correct triggers are quite important, this article's example after each trigger are very useful, it could help me to choose different triggers for different business
Etain Chow's curator insight, August 22, 2013 6:02 AM

This article illustrates the emotional triggers used by firms to connect with consumers. Everyday consumers are bombarded with hundreds of marketing messages and often times more than half are filtered out as it does not appeal to them or attract them in any way. In a competitive market with so much "noise", emotional responses will make messages stand out to consumers. Moreover, it creates a connection where consumers feel a brand or product relates to them. For example, a camera does not sell itself as a device to take pictures, but something that captures memories for you. Consumers will feel a sense of value with the product and will react accordingly to this emotion. 

Rescooped by Kara Blake from Milestone 1
Scoop.it!

Instagram is linchpin to mobile’s multichannel success

Instagram is linchpin to mobile’s multichannel success | Milestone 1 | Scoop.it

Instagram helps brands fuse social, mobile marketing

 

SUMMARY: Brands such as Grey Goose and Taco Bell are turning to Instagram to drive consumer engagement and fuse their mobile and social media marketing efforts, experts say. The image-sharing site is easy for brands to get started with, and potentially allows them to make contact with customers while they're actually out on shopping trips.

 

READ ARTICLE 

Kara Blake's insight:

I thought this article on engagement with consumers was quite interesting. Advertising and consumer engagement have come a long way from flyers and newspapers to now using Instagram. Technology and social media have vastly developed over the past 10 years; therefore the younger generations of today rely on technology as a common means of communication with the outside world. The use of mobile phones and apps has enabled these businesses to reach their targeted audience and although this is another building step to advertise and reach people on the move, it does not come as a surprise.  With around 130 million users on Instagram, why not advertise on it?

more...
Matt West's comment, August 21, 2013 4:49 AM
I agree with Abby on this one that businesses world wide are relying more and more on social media to get their products and ideas out to the consumers. Instagram is an especially effective tool to use because of its instant uploads which allow the customers to be fully up to date with the latest trends. This function, on top of the already easy to use 'app', makes this a very effective marketing tool for any business.
Callum Wood's comment, August 21, 2013 5:04 AM
i agree with abby that social media is growing heavily and that this can be used to businesses advantages for marketing purposes. the social marketing allows consumers to interact with brands and provides a more personal experience for consumers.
Labroye Tauevihi's comment, August 22, 2013 9:27 PM
This article is great at focussing on how online sites have affected the world of advertising and marketing with Instagram being its focus. Pictures can say a lot more than words and can also leave an impression and a view in the consumers mind. It is also a faster way to communicate with the consumers as many times it is just a quick glance at a picture that may garner one's attention, as opposed to having to read something to find out what it is about. Also instagram is easily accessible and can be used at any time of the day and will always be with the consumer (if they always have their smartphone with them), so there will always be an opportunity for your brand to be seen by others.
Rescooped by Kara Blake from Consumer Engagement - IMC milestone 1
Scoop.it!

Consumer Engagement: Crossing the barrier

Consumer Engagement: Crossing the barrier | Milestone 1 | Scoop.it
Summary
Today it is harder than ever for a brand to stand out from the crowd and make its mark. But consumer engagement offers a lifeline for brands to (re-)establish relevance. Smart brands realise that brand monologues do not work, and that a dialogue is the key to interactivity. This a two stage process: first making a connection, for example finding common ground between the brand and the target, then actual customer engagement.

Read more at http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=b309e8c8-f27b-4e49-8e61-6d67792734ff&q=consumer+engagement%3a+crossing+the+barrier#rwq4htYqZ83l6Lte.99


Via Mele Tauveli
more...
Mele Tauveli's curator insight, August 15, 2013 11:18 PM

I strongly agree with the above article written by Graham Ellor. It illustrates how brands can cross the barrier of making their mark in modern society by using consumer engagement. It also states that it is a key weapon in helping brands (re)-establish relevance and get noticed in a grey world. Also, brands that merely connect with a consumer do not go far enough – they need to push the boundaries so that the consumer wants to interact emotionally and/or actively. This article is still useful and relevant for brands that are going through a stage of not being noticed in today’s market world. It doesn’t matter if they are selling products that are in the high or low involvement categories, this article will still be beneficial for those brands that are tending to be greyer or un-noticed. In the article there is also a hierarchy of communications (see figure 2), I think that this hierarchy is one of the most knowledgeable aspects I took from this article as it allowed me to know what level of communication marketers need to focus on and reach in order to highly succeed in engaging with consumers.

Jessie Joseph's comment, August 22, 2013 7:33 AM
Mele the link wouldn't work for this article so i couldn't read it
Jessie Joseph's comment, August 22, 2013 7:25 PM
I found this article to be really helpful in regards to consumer engagement and as u said Mele it illustrates how brands can cross the barrier of making their mark in the world. I agree with this article in regards to the fact that brands need to push the boundaries so that the consumer actually wants to interact. I also agree with you Tau, I think whether you are a small or large business, such things as providing more services and/or incentives is a great tool for consumer engagement.
Rescooped by Kara Blake from Understanding intergration
Scoop.it!

What the Heck is Integrated Marketing Anyway?

What the Heck is Integrated Marketing Anyway? | Milestone 1 | Scoop.it
When I first started my business, several decades ago, I was determined to tell people that, mine was an integrated marketing firm.

Via Donnnab
Kara Blake's insight:

This article has been a revelation in explaining the process of integrated marketing. Understanding how integrating marketing works is the key between knowing and delivering. Integrating marketing in is some sense, the combination of using the old school traditional marketing and modern social media tools and tactics to deliver you marketing strategy to boost your business. A good example is how businesses nowadays have integrated social media (instagram, facebook,twitter) into their business to boost consumer know, like and trust. The knowledge that using these media platforms will draw in the younger generation is integration.

more...
kendall irvine's comment, August 22, 2013 4:54 PM
This article gave a good overview as to what IMC is. It stated a clear definition that IMC is - the combination of marketing tactics to help deliver one marketing strategy and more quickly build know, like and trust. It also highlighted the importance of having a good strategy to effectively communicate IMC correctly to who you are trying to target or engage with.
Labroye Tauevihi's comment, August 22, 2013 9:08 PM
I think the good thing about this article is that it defines IMC in a easier to understand way without breaking it down too much. I agree with the author when they state " the intentional blending of online and offline tools and tactics" as brands should utilise all mediums in relation to IMC to be beneficial for the brand.
Teagan Adams's comment, August 22, 2013 10:02 PM
As Sam has said, I also like this definition of Integration and what it means in Marketing Communication. The method of combining all aspects of the marketing strategy and unifying them to convey a strong clear message is at the core of this idea.
Rescooped by Kara Blake from Brands and brand managment: The importance of brands!
Scoop.it!

The Importance of Branding Your New Business - NYTimes.com

The Importance of Branding Your New Business - NYTimes.com | Milestone 1 | Scoop.it
Here's why early branding of a small or emerging company is key to business success.

Via Mike Kirkwood
Kara Blake's insight:

I found this article on branding enlightening. It is quite interesting how a name of a company can hold so much power in branding and communicating with consumers and that a simple change of name can have so much effect on the business. It makes me think of brands that are out there and how I as a consumer associate specific brands with memory and experience. This article is quite clear on the importance of branding and how a name or symbol represents the business as a whole.

more...
Wu Meng's comment, August 21, 2013 6:56 AM
This article shoes how the company product brands face to the world. The company name, logo how through an organization communications. Branding is also describing these same attributes for a company's products, services, and planning. Such as Apple product, it is simple and clearly designs.
Duncan Robertson's comment, August 21, 2013 8:42 PM
This article as Bronson has stated outlines the importance of branding a new business. Its the head start you need to get of your business in order for consumers to recognize it. The way you present your brand first off, is the vision that consumers will always see and it will become the face of the company as outlined in the definition in the article.
C hu ck's curator insight, May 14, 2014 6:28 AM

This article clearly describes how the branding is a key to business success, especially for new businesses. In general, the branding expresses what a business is, what it can offer, and why the business exists in the first place. The value to business of owning strong brands is incontestable (Clifton et al., 2003).
For a company, the brand is first and foremost the company's face to the world. It is about the name of the company, the logo, and the communications in the company. The brand is also about how the company is perceived by customers. Lastly, a brand is a promise and a reason for the existence of an organization. With a clear band, the company can convey its key audiences, including customers, shareholders, employees, necessary information regarding its products, services and projects. 
Therefore, for a new business, except for funding and product development, branding is also very important at the initial stages and the stages of building its reputation. A successful band should be simple but symbolized and memorable.

Scooped by Kara Blake
Scoop.it!

Instagram is linchpin to mobile’s multichannel success

Instagram is linchpin to mobile’s multichannel success | Milestone 1 | Scoop.it

Instagram helps brands fuse social, mobile marketing

 

SUMMARY: Brands such as Grey Goose and Taco Bell are turning to Instagram to drive consumer engagement and fuse their mobile and social media marketing efforts, experts say. The image-sharing site is easy for brands to get started with, and potentially allows them to make contact with customers while they're actually out on shopping trips.

 

READ ARTICLE 

more...
Matt West's comment, August 21, 2013 4:49 AM
I agree with Abby on this one that businesses world wide are relying more and more on social media to get their products and ideas out to the consumers. Instagram is an especially effective tool to use because of its instant uploads which allow the customers to be fully up to date with the latest trends. This function, on top of the already easy to use 'app', makes this a very effective marketing tool for any business.
Callum Wood's comment, August 21, 2013 5:04 AM
i agree with abby that social media is growing heavily and that this can be used to businesses advantages for marketing purposes. the social marketing allows consumers to interact with brands and provides a more personal experience for consumers.
Labroye Tauevihi's comment, August 22, 2013 9:27 PM
This article is great at focussing on how online sites have affected the world of advertising and marketing with Instagram being its focus. Pictures can say a lot more than words and can also leave an impression and a view in the consumers mind. It is also a faster way to communicate with the consumers as many times it is just a quick glance at a picture that may garner one's attention, as opposed to having to read something to find out what it is about. Also instagram is easily accessible and can be used at any time of the day and will always be with the consumer (if they always have their smartphone with them), so there will always be an opportunity for your brand to be seen by others.